The concept is the same as Lead Generation, or traditional prospecting, where people make cold calls to potential clients or customers in order to generate a sales lead which they follow up on down the road. The difference is, it takes place on social media instead.
Many Kickstarter projects use social media to garner social lead generation. It allows them to market their project and get potential funding through social media. In fact, most Kickstarters are so successful due to promoting and sharing on Facebook. Of course, that's what Kickstarter was intended for - to generate funds and leads for people through their platform and social media.
Beevolve has a great article on how to generate leads via social media. Check it out here: http://www.beevolve.com/social-media-lead-generation/
Many Kickstarter projects use social media to garner social lead generation. It allows them to market their project and get potential funding through social media. In fact, most Kickstarters are so successful due to promoting and sharing on Facebook. Of course, that's what Kickstarter was intended for - to generate funds and leads for people through their platform and social media.
Beevolve has a great article on how to generate leads via social media. Check it out here: http://www.beevolve.com/social-media-lead-generation/
Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.
No comments:
Post a Comment