Wednesday Words: Social Lead Generation

Today's word, Social Lead Generation, is about generating sales prospects through social media.

The concept is the same as Lead Generation, or traditional prospecting, where people make cold calls to potential clients or customers in order to generate a sales lead which they follow up on down the road. The difference is, it takes place on social media instead.

Many Kickstarter projects use social media to garner social lead generation.  It allows them to market their project and get potential funding through social media.  In fact, most Kickstarters are so successful due to promoting and sharing on Facebook.  Of course, that's what Kickstarter was intended for - to generate funds and leads for people through their platform and social media.

Beevolve has a great article on how to generate leads via social media.  Check it out here:  http://www.beevolve.com/social-media-lead-generation/

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

The Power of Social Media and Crowdfunding

Butterfly in the sky,
I can go twice as high...

Anyone who recognizes the first two lines of that song knows what show that it is for - Reading Rainbow.  Anyone who has been on social media today knows that LeVar Burton is raising funds to bring Reading Rainbow to future generations and seeking a hefty sum of money to do so through Kickstarter.

Not even a day into the fundraiser, as of this posting, more than $680,000 and is likely to break a million before the day is done.

That, my friends, is the power of social media.  All of us that grew up watching the show are donating and sharing on Facebook, Twitter, Pinterest - anywhere we can - because we want to see the project funded and we want to see future generations be turned on to reading.

If you don't believe me, check out #ReadingRainbow on twitter.  Reading Rainbow is trending on Facebook.  See the posts about the fundraiser.

if you haven't even looked at it yet, check it out: https://www.kickstarter.com/projects/readingrainbow/bring-reading-rainbow-back-for-every-child-everywh

It's going to meet it's goal, but we can make it better.  Consider donating when you have the funds.

Let's make Reading Rainbow great for our children and our children's children.