Wednesday, May 28, 2014

The Power of Social Media and Crowdfunding

Butterfly in the sky,
I can go twice as high...

Anyone who recognizes the first two lines of that song knows what show that it is for - Reading Rainbow.  Anyone who has been on social media today knows that LeVar Burton is raising funds to bring Reading Rainbow to future generations and seeking a hefty sum of money to do so through Kickstarter.

Not even a day into the fundraiser, as of this posting, more than $680,000 and is likely to break a million before the day is done.

That, my friends, is the power of social media.  All of us that grew up watching the show are donating and sharing on Facebook, Twitter, Pinterest - anywhere we can - because we want to see the project funded and we want to see future generations be turned on to reading.

If you don't believe me, check out #ReadingRainbow on twitter.  Reading Rainbow is trending on Facebook.  See the posts about the fundraiser.

if you haven't even looked at it yet, check it out: https://www.kickstarter.com/projects/readingrainbow/bring-reading-rainbow-back-for-every-child-everywh

It's going to meet it's goal, but we can make it better.  Consider donating when you have the funds.

Let's make Reading Rainbow great for our children and our children's children.

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