Showing posts with label social media statistics. Show all posts
Showing posts with label social media statistics. Show all posts

Friday, April 3, 2015

Friday Facts: Reblog from Feb. 2014: Nifty Infographic with Sizes for Social Media Graphics

Working on a new social media account from a different computer, I had to find the dimensions needed for each social media platform again. Seeing that I originally posted this article more than a year ago, I figured today would be a good day to share the graphic again.

I strongly advise you to bookmark this article, or the article it links to or just save the graphic from the link to your desktop. It's a handy tool for when you are creating new graphics for social media platforms.

The most often thing I look up when creating a Facebook page for clients or for my projects or other pages for other projects within Twitter or LinkedIn is "what are the dimensions I need for this image again?"  And then either googling it or trying to find it on the site I'm working on so I can create an optimized image for it. 
Well this site has all the dimensions in one easy to find infographic.  Check it out here: http://www.mediabistro.com/alltwitter/social-media-image-dimensions_b44957
Bookmark it.  You'll thank me later.

Image above also links to the article and is used in promotion of the article and is in no way affiliated with this blog except to promote the article.

Friday, February 7, 2014

First Friday: The Previous Month in Review

As I have finished up the first full month of this blog, I was thinking it might be nice on the first Friday of each month to do a quick article reviewing the topics from the previous month, including links to the articles, breaking it down by platform and theme as well as providing a link to read the full article.

As always, I'm glad to answer questions folks have and look forward to more questions coming my way.

Facebook - Tuesday Tips
  • Jan. 7: Respond to Messages - An important tip that seems reasonable, but is often easily forgotten.  You should always respond to replies and messages sent to your private message box of your page.  It helps to engage your fans.
  • Jan. 14: Engage Your Fans - Ask fans questions, respond to their questions/comments.  Engage them.  Engagement helps more people to see your posts.
  • Jan. 21: Create Quality Content - Some pages focus on quantity of posts over quality.  You want your posts to be shareable, so they need to be good.  Focus on quality.
  • Jan. 28: Optimize Post Times - Knowing what times to post is important for increasing the number of views your posts get.
Facebook - Wednesday Words
  • Jan. 8: Facebook Place - If you have a business with an established location, there's a chance that you may have a "Facebook Place" page already created and you should claim it from Facebook.  Learn about Facebook Place in this article.
  • Jan. 15:  Algorithms and Social Media - This article explains the basics of how many of your fans see your posts and how engaging users affects this.
  • Jan. 22: Sharability - This article explains why making posts interesting and something people want to share is important.  TLDR version: if people don't share it, your post views won't increase.
  • Jan. 28: Edge Rank - An outdated term that is no longer used by Facebook, but is still pertinent to the algorithms of vies for pages.
Facebook - Thursday Tutorials
Other Posts from January:
Thanks for reading!  Posts will continue to roll out this month and on-going.  Please leave any comments, questions, etc. in the comment section below!

Friday Facts: Nifty Infographic with Sizes for Social Media Graphics

This great article was linked by a coworker earlier this week - and while I don't like linking to other websites, I do when there is good information available.  And this week, this site definitely has good information.

The most often thing I look up when creating a Facebook page for clients or for my projects or other pages for other projects within Twitter or LinkedIn is "what are the dimensions I need for this image again?"  And then either googling it or trying to find it on the site I'm working on so I can create an optimized image for it.

Well this site has all the dimensions in one easy to find infographic.  Check it out here: http://www.mediabistro.com/alltwitter/social-media-image-dimensions_b44957

Bookmark it.  You'll thank me later.

Image above also links to the article and is used in promotion of the article and is in no way affiliated with this blog except to promote the article.

Friday, January 24, 2014

Friday Facts: Facebook Losing Users, Unappealing to Teens

Following last weeks' article with interesting statistics about the penetration of the internet and social media around the world, a couple other articles came across my Twitter feed talking about the decline of Facebook users, especially among younger generations.

According to Complex, Facebook has lost more than 11 million users since 2011.  And to be honest, that's not a real surprise to me either.  Think about all the fake accounts that get purged or people who have multiple Facebook accounts (for whatever reasons) that either get busted by Facebook or decide to close down some accounts.

You then have other folks who decide to "Leave Facebook" for a while and close out their accounts and either eventually reopen them or just don't come back at all.

The Complex article, however, touches on a secondary subject regarding high school and college students abandoning Facebook and using other services, such as Instagram and SnapChat.  That fact is backed up by the Forbes article linked below.

Fact of the matter is, if you have a teen, you'll know that most of them are veering away from Facebook because they feel it is populated by "old people" and prefer to post graphic images via Instagram and SnapChat to their friends.  And I'm sure once they realize "old people" like me are on Instagram too, they'll eventually move on to other social media or create something of their own.

It is interesting to note, looking through growth charts and active user charts, the number of active users have been increasing each quarter - at least according to Inside Facebook.

Social media is evolving and anyone involved in Social Media has to keep their finger on the pulse to be able to stay in the know.  As of right now, you can still reach a cross section of generations via Facebook, Twitter, Pinterest, etc., but it's good to be aware of what changes could be on the horizon too.

Do you have a high school or college student?  If so, what do they think of Facebook and Twitter?  What are they using to communicate with their friends?

Sources:

Forbes: Facebook is Losing Teens, And New Privacy Settings Won't Bring Them Back: http://www.forbes.com/sites/kellyclay/2013/10/19/facebook-is-losing-teens-and-new-privacy-settings-wont-bring-them-back/

Complex: Facebook Has Lost 11 Million Users Since 2011, Analyst Says: http://www.complex.com/tech/2014/01/facebook-loses-11-million-users?utm_campaign=complexmag%2Bsocialflow%2B01%2B2014&utm_source=twitter&utm_medium=social

Inside Facebook: Facebook’s global growth in Q4: 1.06B MAU, mobile surpasses web:  http://www.insidefacebook.com/2013/01/30/facebooks-global-growth-in-q4-1-06b-mau-mobile-surpasses-web/  (Article image comes from here).

Friday, January 17, 2014

Friday Facts: Interesting Statistics

I really should thank +Donna Prior for posting this article on Facebook as it gave me fodder for another blog post.   And while I try not to direct people to other sites from my own, I sometimes see the necessity for it.  This is one of those cases.

Donna linked to the Social, Digital & Mobile Around the World (January 2014) on slideshare.net which provides 183 slides pertaining to internet access and social media  penetration of countries in the world today.

The numbers may actually surprise you - especially when you look at third world countries and countries struggling with civil unrest.  A surprising number of those countries have a high penetration of internet access and use of social media.

For example, did you know, these were the active user accounts for the following social media platforms world wide?

  • 1,184 million users on Facebook
  • 300 million users on Google+
  • 259 million users on LinkedIn
  • 232 million users on Twitter
  • 230 million users on Tumbler
Admittedly, a large percentage of users are probably on each network as well.  I know I have an account on the first four platforms mentioned here - I haven't succumbed to Tumbler yet, but it's bound to happen.

When you look at those numbers, especially if you keep looking through the slides to break down the statistics by country, it becomes easier to understand why marketing via social media has become an important tool that is slowly becoming a part of every company and emerging artist's game plan.

I encourage you to check out the slideshare.net slides on this topic and learn a bit more about just how widespread social media really is.  Article can be found here: http://www.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014