Tuesday Tips: Watch and learn

Today's tip comes from a quote from Twitter:

“Be a lurker in social media before diving in to learn the ropes and create a strategy that will work for your biz.”
--Alyssa Gregory, The Small Business Bonfire
@AlyssaGregory

Or, to summarize: Watch and learn.

This is actually pretty solid advice if you stop to think about it. You can learn a lot about social media by watching brands similar to yours to see what they do, what they do successfully and learn from it, then adapt it to what you want to do with your brand.

When I first started out in social media, I did a lot of watching. Then I attended a few small conferences here and there to learn more.  These conferences offered some of the same advice - look at what your competitors are doing, then mimic it.  But when you mimic, don't make the mistake and do exactly what they are doing.  Customize it and make it your own.

Making something your own is what makes you unique in the world of social media. Take what you see working for someone else and turn it into something that works for you.

Good luck!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

The Monday Search: Job Listings as of 01/26/2015

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

Wolverine World Wide is hiring a Social Media Manager in the Greater Boston Area

Responsibilities:

• Refine & evolve the social media strategy/plan by platform (Facebook, Pinterest, Instagram, etc), review competitive positioning and execute tactics to achieve business objectives.
• Develop strategy for social integration into company owned retail locations and help provide social support for our wholesale partners.
• Curate relevant content to reach the audience most likely to engage with SRCG.
• Develop and manage editorial calendar with input from Social Media task force.
• Monitor, listen and respond to customers in a “Social” way while cultivating channel agnostic brand loyalty and sales.
• Develop and expand community and/or blogger outreach efforts in conjunction with the Brand/PR and Digital Marketing teams.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, YouTube branding, Twitter profile).
• Design, create and manage promotions and Facebook ad campaigns.
• Develop and  publish social media metrics dashboard. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Become an advocate for SRCG in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Work with Content Manager to implement a proactive strategy for capturing customer online reviews.
• Monitor trends in Social Media tools, applications, channels, design and strategy. Monitor effective benchmarks for measuring the impact of Social Media programs.
• Work with key stakeholders to ensure plans are integrated, meeting overall brand and commerce objectives.
• Manage vendor relationships by establishing objectives, developing statements of work, reviewing creative briefs, leading cross-functional teams and holding partners accountable for achieving agreed-upon deliverables
• Work with internal and external resources to drive the SRCG’s multi-channel strategy and goals in emerging social media, build the appropriate business cases and gain the executive sponsorship to execute

Qualifications:

• 3-5 years developing integrated social/digital marketing plans and managing budgets, preferably in retail
• Ability and desire to work at both the strategic and tactical levels, with proven success at developing integrated digital campaigns from strategy through execution
• Strong working knowledge of and experience with various social media technologies, platforms (Facebook, YouTube, Pinterest, etc) and practices to deliver an exceptional online consumer experience desired
• Proven ability to make solid recommendations in ambiguous situations that achieve business objectives. Strong track record of leveraging data driven research/analysis to drive strategic direction and optimize social media programs. Must have familiarity with web analytics tools
• Must be results oriented – with a high degree of personal initiative and leadership in a fast-paced, fluid and lower resourced environment
• Proven ability to work under pressure, prioritize work and meet multiple deadlines. Excellent project management and organizational skills with a strong attention to detail
• Excellent interpersonal and relationship building skills - a proven track record of leadership across functional lines that delivers business results,
• Must have strong consumer understanding skills, ability to translate customer insights into successful marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to consumers
• Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
• Maintains excellent writing and language skills, and displays ability to effectively communicate information and ideas in written and video format.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
• Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
• BA required. MBA preferred

For more information: https://www.linkedin.com/jobs2/view/28159296?trk=jserp_job_details_text

Royal Caribbean International is hiring a Social Media Manager in Miami/Fort Lauderdale Area

Responsibilities:

• Assist in the development of the strategic roadmap for social media integration throughout the cruise vacation planning experience by driving integration where appropriate, including onboard our ships
• Work with the appropriate internal departments and external partners to drive decisions regarding Social Media tools, applications, channels, design and strategy.
• Assist driving Royal Caribbean¿s content strategy across all digital and social ecosystems.
• Work with eCommerce team to drive purchase intent through content marketing via paid media amplification.
• Manage the Social Media team, ensuring leadership, quality of strategic execution and project delivery is provided at all times
• Coordinate the planning of social media campaigns, ensuring customer acquisition and supporting key marketing initiatives
• Work with the Guest Relations team to ensure flawless execution in the resolution Customer Service issues across all Social Media properties via listening and publishing platforms
• Continuously optimize efforts by setting benchmarks and analyzing data, ensuring campaign targets are met
• Source and manage relationships with strategic partners, social media agencies and social monitoring platforms to support and develop operational and commercial opportunities
• Monitor and comment on trends in social media trends and application, acting as subject matter expert within the company
• Become an advocate for the company in industry Social Media spaces, engaging in dialogues where appropriate.
• Monitor the marketplace and be aware of innovations, changes and developments
• Identify competitive opportunities and threats in social channels and develop appropriate responses
• Manage staff, provide ongoing coaching and feedback and assist in use of personal development plans and periodic performance reviews to meet individual staff goals.
• Performs other duties as required.

Qualifications:

• Bachelor's degree required preferable in marketing or in a relevant field
• Minimum 6 years experience in digital and social media marketing, ideally with driving social media in large, complex, and aggressive organizations.
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Tumblr, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the Company's field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research
• Possesses functional knowledge and/or personal experience with WordPress.
• Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

For more information: https://www.linkedin.com/jobs2/view/25813894?trk=jserp_job_details_text

SheKnows Media is hiring a Social Media Editor/Manager in New York, NY

Responsibilities:
We are looking for a creative Social Media Manager that can help lead the social strategy for our online media properties: StyleCaster and SheKnows.

Social is a key part of our identity both as a content leader and as a company and the Social Media Manager will be responsible for crafting innovative new strategies and ideas around our existing community, as well as other social platforms. This position play a key role on our editorial team, offering the opportunity to lead social media accounts that already have massive followings and brand recognition!

The ideal candidate will have proven experience in social media, and should have a strong knowledge of the style, beauty, and pop culture or women's lifestyle space (from food to parenting to relationships).

We are looking for a rock star, a self-starter and a smart strategist who fits with our dynamic culture and works well with our dedicated teams!

Qualifications: 

• 4-7 years of experience in social media, as well as a successful track record of managing big social accounts across different platforms
• Experience with social media analytics, listening metrics, keyword tracking, and third-party reporting tools
• Working knowledge of Wordpress, Adobe Social, Google Analytics and SEO keyword tools
• Working rolodex of both third-party and in-house social media partners, as well as top players and influencers in the digital lifestyle space
• Exceptional collaboration skills; adept at balancing department needs that are both creative and technical

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=175589&page=1

Other listings:

• Media Bistro Job Listings (note not all the jobs listed here are social media positions):http://www.mediabistro.com/alltwitter-jobs/?c=stnav
• LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager or http://www.linkedin.com/job/q-social-media-marketing-jobs or http://www.linkedin.com/job/q-social-media-strategist-jobs
• CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
• Indeed.com: http://www.indeed.com/jobs?q=Social-media
• Simply Hired: http://www.simplyhired.com/k-social-media-jobs.html 

The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Friday Facts: How To Convert Traffic From Social Media Into Sales

We've often talked about using social media to generate sales and about how having a social media presence is one of many ways to get additional traffic, and subsequently sales, to your store/site/etc.  Unfortunately, we haven't talked a lot about how to convert said increase in traffic to sales - likely because I haven't figured out how that exactly works.

Luckily other people have and Hootsuite did an excellent article on it, which is today's share.

The biggest thing: Calls to action.

Check out the article here: http://blog.hootsuite.com/how-to-get-more-customers-from-social-media-traffic/

Thursday Tutorial: Changing the Order of Sections on Your Page's Timeline

Have you ever wanted to change the layout of your page, but wasn't sure how to? Perhaps you weren't sure what you could change about your page. Today we'll talk about changing the order of the sections on the left column of your page - which is extremely simple to do.

To start, load the page you want to re-arrange the sections on. Mouse over the title of any of the sections. On the right hand side a pencil (editing) icon should appear. If you mouse over that it will say "Manage" as seen in the image below.

When you click on "Manage" the pop-up window will appear, as seen below. If you have Javascript or pop-ups turned off, you may wish to temporarily turn these on while editing the page.

From here, it is as simple as dragging the bars into whatever order you want to drag them. Note: You cannot move People or About. Those are locked in place by Facebook. but the other ones are moveable by you. Once you have them moved to where you want them, click save.

Once moved and saved, the popup will disappear and the page will automatically refresh. your changes should be visible in the refreshed window, like mine is below.

It's that easy. Check it out on your page and figure out where you want things to appear when your viewers use your page.

Enjoy!

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people. Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users. Thursday Tutorials are written for the layman and are designed with everyone in mind. You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday Words: Twitterverse

If you hear the phrase twitterverse, twitosphere or twittersphere, you don't need to worry - they all mean the exact same thing.  These words are used to refer to the collective posts made by users on Twitter and describes Twitter as a universe (or ecosystem) of sorts.

So every tweet made, every Twitter user is a part of the larger Twitterverse and a part of the collective whole.

An interesting thought for those who are wanting to be unique on Twitter.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday Tips: Don't Give Up

There will be days - and not just a few - where you will feel that it is pointless to participate in social media.  No one is liking or sharing your posts. No one cares. And it only gets worse when you realize how low your reach and views are. You're ready to give up on social media and throw in the towel.

Don't. Give. Up.

If you are a relatively new, unknown brand, building your customers and followers and getting them to see your posts, much less like them and share them, is difficult. But if you give up now, you will never see where those likes and shares take you once you do start acquiring them.

Let's be honest, it takes time to build a reputation on social media. It takes time for people to see what you are posting and to engage in that.  You must consistently publish useful and meaningful content - whether it be questions, promotional posts, inspirational images, or videos - so your fanbase can find value in visiting your page and supporting your brand.

Many social media posters will tell you it took them months to get interaction on their pages - even up to half a year. I run several pages and some of my smallest following groups have the highest interaction rate, while the ones with thousands of followers have the smallest interaction rates.  It just depends on finding the sweet spot and getting those interactions going.

Pay attention to your stats and which posts draw the most interaction then post similar posts in the future to encourage further interaction.

Just don't give up on it.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

The Monday Search: Job Listings as of 01/19/2015

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

Creative Media Marketing is hiring a Social Media Account Manager for Beauty PR Agency in New York, NY

Responsibilities:

• Works closely with strategist and VP to support 360 programs by creating content that reflect the brand voice across all platforms
• Develops brand voices that resonate with a brand’s social community and stimulate engagement while growing the community fan base
• Manages client expectations, projects and timelines and assures all asks are being addressed
• Stays on top of deadlines and makes sure that the team is aware of the latest information
• Assists director in managing sweepstakes, giveaways and other social promotions 
• Monitors competitive landscape and assists in the creation of insight reports 
• Informs clients & account teams of new concepts and best practices on community and content management
• Ensures that all content goes through the proper editing and approval process
• Flags issues and works with strategists to manage community performance issues
• Works with client to gather assets in a timely manner so that all posts are on schedule
• Stays up to date on new social media tools and best practices 
• Manage Community Manager and Interns on community management for brand platforms, updating of FAQ documents and advocate lists as well as basic administrative duties

Qualifications:

• 3 years’ experience in digital/social media
• Is proficient in Photo Shop
• Demonstrates an ability to effectively manage several tasks at once 
• Possesses strong project management skills 
• Is responsible, highly organized and able to track and meet deadlines consistently
• Has a keen knowledge of existing and emerging social landscape 
• Can demonstrate superior written and verbal communications skills 
• Has excellent interpersonal skills with the ability to work with people at various levels

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=175645&c=jfbatl

The Woods & Co is seeking a Social Media Coordinator in New York, NY

Responsibilities:

• Develop creative content and publish through various social media channels including Facebook, Twitter, Pinterest, Instagram and more.
• Manage day-to-day interactions with online communities.
• Design original artwork for client’s social media pages.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Build online events and campaigns that foster excitement and increase response: likes, fans, followers, partners, donors and volunteers.
• Create client reports that communicate the social media program’s activities, engagement, deliverables and the client’s ROI.
• Promote and support The Woods & Co blog.
• Identify opportunities to grow client’s and The Woods & Co’s audience and voice.
• Regularly provide feedback of insights gained from social media monitoring to the PR team, to ensure that social outreach is fully integrated with print, web, PR and event marketing in a timely fashion.
• Continuously explore new and existing social platforms, services and tools to increase reach and engagement. 
• Build strong relationship within the social media products community including leading technology providers, startups and opinion leaders.

Qualifications:

• Bachelors Degree in a related field (Communications, Journalism, Marketing, PR, Advertising etc.).
• 2 - 4 years experience managing social channels for a brand along with public relations, advertising, graphic design, blog writing and/or social media marketing expertise.
• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Pinterest, YouTube, Twitter, Instagram, etc.) and how they can be deployed in different scenarios with examples showing successful work from concept to completion.
• Strong knowledge of Adobe PhotoShop, InDesign and Illustrator.
• Strong project management or organizational skills.
• Proven ability to execute programs that increase positive interaction, build audience, maintain relationships and share client’s voice.
• Creative thinker, able to develop new concepts and collaborate with a team to execute on them.
• Ability to develop reporting and communications metrics that drive success and show results from efforts.
• Excellent copywriting and communications skills with some experience with photography and video preferred.
• Experience working with social media software & analytics.

For more info: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=175629&page=1

Pinnacle Residential Properties is hiring a Social Media Coordinator in Wellesley, MA

There is not much to this job listing, so just sharing what was posted here.

Part-time position in Wellesley real estate office. Manage and post to company social media accounts: Facebook, Google +, Pinterest, Twitter etc. Also, write articles for company blog based on community events and recent real estate activity. Take photos for articles with company camera. Must be experienced with social media sites and with Adobe Photoshop or other photo editor.

To apply: http://www.simplyhired.com/job-post/51108.33248

Scott & White Health care are seeking a Social Media and Web Content Manager in Temple, TX

Responsibilities:

• Assist director to provide and direct overall web content strategy for the organization
• Based on this strategy, create effective content targeted to identified audiences
• Establish a work plan and content mining strategy to make sure that all SWHP web content is current and updated on a regular basis
• Effectively update and modify content for search engine optimization
• Manage social media marketing campaigns and day-to-day activities including, but not limited to, curate relevant content to reach identified audiences, write editorial content, monitor effective benchmarks for measuring the impact of social media programs and compile monthly reports showing results
• Advocate for SWHP in social media spaces, engage in dialogues and answer questions where appropriate
• Implement a proactive strategy for capturing member online reviews; monitor online ratings and respond accordingly
• Identify threats and opportunities in user generated content surrounding SHWP, report to appropriate management.
• Perform other position appropriate duties as required in a competent, professional and courteous manner

Qualifications:

• Professional experience writing content for the websites - functional understanding of html, flash, CSS and dynamic websites
• Proficient in content marketing theory and application
• Experience sourcing and managing content development and publishing
• Maintains a working knowledge of principles of search engine optimization
• Demonstrate creativity and documented immersion in social media
• Displays in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
• Demonstrates winning online community management techniques
• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
• Working knowledge of the blogosphere relevant to the healthcare field
• Possesses strong foundation in digital marketing analytics, able to demonstrate why their ideas are analytically success of various search engine optimization and social media tactics through benchmarking and ongoing measurement
• Excellent writing and language skills
• Strong problem solving skills
• Ability to manage multiple projects simultaneously with a high-level of independence.

For more information: http://jobs.sw.org/temple/health-plan/jobid5182899-social-media-and-web-content-manager-jobs?ss=paid

Other listings:

• Media Bistro Job Listings (note not all the jobs listed here are social media positions):http://www.mediabistro.com/alltwitter-jobs/?c=stnav
• LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager or http://www.linkedin.com/job/q-social-media-marketing-jobs or http://www.linkedin.com/job/q-social-media-strategist-jobs
• CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
• Indeed.com: http://www.indeed.com/jobs?q=Social-media
• Simply Hired: http://www.simplyhired.com/k-social-media-jobs.html 

The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.