There will be days - and not just a few - where you will feel that it is pointless to participate in social media. No one is liking or sharing your posts. No one cares. And it only gets worse when you realize how low your reach and views are. You're ready to give up on social media and throw in the towel.
Don't. Give. Up.
If you are a relatively new, unknown brand, building your customers and followers and getting them to see your posts, much less like them and share them, is difficult. But if you give up now, you will never see where those likes and shares take you once you do start acquiring them.
Let's be honest, it takes time to build a reputation on social media. It takes time for people to see what you are posting and to engage in that. You must consistently publish useful and meaningful content - whether it be questions, promotional posts, inspirational images, or videos - so your fanbase can find value in visiting your page and supporting your brand.
Many social media posters will tell you it took them months to get interaction on their pages - even up to half a year. I run several pages and some of my smallest following groups have the highest interaction rate, while the ones with thousands of followers have the smallest interaction rates. It just depends on finding the sweet spot and getting those interactions going.
Pay attention to your stats and which posts draw the most interaction then post similar posts in the future to encourage further interaction.
Just don't give up on it.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
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