Friday Facts: How To Convert Traffic From Social Media Into Sales

We've often talked about using social media to generate sales and about how having a social media presence is one of many ways to get additional traffic, and subsequently sales, to your store/site/etc.  Unfortunately, we haven't talked a lot about how to convert said increase in traffic to sales - likely because I haven't figured out how that exactly works.

Luckily other people have and Hootsuite did an excellent article on it, which is today's share.

The biggest thing: Calls to action.

Check out the article here: http://blog.hootsuite.com/how-to-get-more-customers-from-social-media-traffic/

Wednesday Words: HootSuite

If you've dabbled in social media at all, you've likely heard of HootSuite.  Hootsuite is a free app/Chrome Plugin which offers paid services that helps social media managers streamline campaigns across several social networks including Facebook, Google + Pages, LinkedIn and Twitter.  The app allows teams to collaboratively monitor, engage and measure results of social media campaigns in a secure, web-based dashboard.

Personally, I've used the free version of HootSuite to handle a few sites things.

The biggest advice I can offer is if you have Facebook connected to Twitter and it autoposts to Twitter, to be sure to schedule with HootSuite appropriately to where it won't post to Twitter.  I do suggest, however, that if you're going to use HootSuite, remove the option for Facebook pages to be connected to Twitter pages.

I have not used the paid version. If anyone who reads this has, I would love to host a blog post  by you about your experiences with it and how it can help with social media marketing.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.