“Be a lurker in social media before diving in to learn the ropes and create a strategy that will work for your biz.”Or, to summarize: Watch and learn.
--Alyssa Gregory, The Small Business Bonfire
@AlyssaGregory
This is actually pretty solid advice if you stop to think about it. You can learn a lot about social media by watching brands similar to yours to see what they do, what they do successfully and learn from it, then adapt it to what you want to do with your brand.
When I first started out in social media, I did a lot of watching. Then I attended a few small conferences here and there to learn more. These conferences offered some of the same advice - look at what your competitors are doing, then mimic it. But when you mimic, don't make the mistake and do exactly what they are doing. Customize it and make it your own.
Making something your own is what makes you unique in the world of social media. Take what you see working for someone else and turn it into something that works for you.
Good luck!
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
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