Monday, July 28, 2014

The Monday Search: Job Listings Current as of 07/28/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

I do apologize that this post is coming out way late on Monday, but because it's late I'll be promoting it a few more times on Twitter and other social media outlets.  I won't go into details, but health came first.  That being said, here's some jobs for you.

California Academy of Sciences is looking for a Social Media Specialist in San Francisco

Responsibilities:

  • Develop and implement social media strategies and plans that facilitate and are integrated with the association’s strategic goals.
  • Act as the advocate of social media integration within the association.
  • Develop content that supports ISACA’s strategy and goals.
  • Write for, contribute to, manage and grow ISACA’s Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Vimeo and other social media presences, and continuously evaluate additional platforms and tools that may support the association’s goals.
  • Monitor social media groups, trends, tools and applications, and recommend actions.
  • Work closely with staff and volunteers, including ISACA’s social media advocates, to develop and post content.
  • Create, obtain and edit video content for the ISACA web site and social media platforms.
  • Identify industry influencers and bloggers to connect with on social media platforms and request blog posts.
  • Set, track and report on meaningful metrics to evaluate success.
  • Develop strategies and respond to social media scenarios.
  • Create and maintain social media editorial calendar.
  • Report insights gained from social media monitoring to internal and external stakeholders.
  • Obtain and/or create content for the association blog and third-party blogs.
  • Attend select ISACA events to manage social media campaigns onsite, engage with audiences and recruit new advocates.
  • Assist other departments with writing/editing content for the web.
  • Participate in social media training opportunities to stay current with the latest trends and developments.
  • Train staff on using social media platforms effectively.

Qualifications and Requirements

  • Bachelor’s degree in communications, journalism, public relations or a related field
  • At least three to five years of professional social media and/or public relations experience 
  • Proven blogging/writing skills
  • Proven video-editing skills
  • Familiarity with measurement/analytics tools such as Google Analytics, Vocus, Cision, Radian6 or Adobe Social
  • Excellent project management skills and experience with multi-tasking in a fast-paced environment
  • Excellent verbal, writing and proofreading skills
  • Previous association or technical experience a plus
  • Ability to handle multiple projects and tight deadlines
  • Ability to identify potential problems and proactively generate ideas for acceptable solutions, then initiate same
  • Comfort in working in a team-oriented, consensus-driven environment
  • Positive, professional and accommodating attitude
  • Ability to assess and make sound evaluations and judgments
  • Exceptional customer service skills
  • Cultural sensitivity/awareness
  • Proven ability to interact with all levels of staff, members, board and committee members
  • High level of integrity in dealing with confidential and sensitive information
  • International experience preferred
  • Some travel required

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=169246&c=jfbatl

ISACA is seeking a Social Media Strategist in Rolling Meadows, IL

Responsibilities:

  • Oversee select public-facing Academy social media accounts (Facebook, Google+, Twitter, Instagram, Pinterest, and any others that are adopted) on a daily basis (including evenings and weekends):
  • Curate or create content to post on social media channels; optimize editorial strategy, frequency, voice, and tone unique to each social media platform based on engagement and performance metrics and best practices
  • Monitor social media conversations and mentions and use discretion to respond to questions and comments in a timely and appropriate manner that accurately and positively reflects the Academy brand
  • Create, organize and manage social media editorial calendar
  • Share selective feedback collected on social media with relevant stakeholders; make recommendations on follow up actionable items
  • Facilitate collaboration with various teams and departments to address social media needs and requests
  • Work with the Sr. Digital Marketing Manager to develop an annual social media strategy and execute accordingly
  • Serve as the Academy's subject-matter expert on social media; identify emerging social media tools, platforms, trends or opportunities to achieve Marketing and Communications goals; make strategic recommendations and execute accordingly
  • Work with digital marketing team members to develop and implement innovative and measurable social media marketing campaigns (e.g. contests), programs (e.g. brand advocates, influencer outreach), or paid social media ads and execute accordingly
  • Track, measure, and deliver results for social media efforts and campaigns
  • Prepare monthly social media follower and engagement dashboard
  • Leverage data to provide insights and make recommendations to improve engagement and visibility of accounts and content
  • Train other Academy social media account managers and provide best practices, tips and suggestions to optimize their efforts
  • Manage social media email inbox messages and follow up on responses as needed
  • Follow all Academy safety regulations.
  • Other duties as assigned.
Qualifications:

The ideal candidate will possess a combination of the following education and/or equivalent experience: B.A. in Marketing, Communications, English, Creative Writing, Liberal Arts or related area of study AND three or more years of experience in marketing, communications, writing, or promotions; OR comparable combination. Experience representing a brand on social media is preferred.

They will also have:
  • Superb oral and written communication skills; ability to be creative and engaging in written communication customized by audience and platform, while strictly adhering to brand, voice and tone guidelines. Background in or passion for science communication is preferred.
  • Demonstrated experience, aptitude, and use of good judgment for representing a brand on social media
  • Experience and expertise in all leading social media platforms with a solid understanding of current best practices and industry trends; strong desire, passion and ability to stay on the cutting edge
  • Strong desire and ability to learn new social media and analytics tools and platforms
  • Proficiency in Google Analytics
  • Some experience in using social media management, listening and analytics tools, including, but not limited to HootSuite, Tweetdeck, Facebook Insights, and Meltwater Buzz
  • Clear understanding of digital asset rights and licensing restrictions
  • Working knowledge of paid social media advertising products and how to use them for various business goals
  • Must be well organized, detailed oriented and able to prioritize and execute multiple projects simultaneously and deliver them on time
  • Ability to set goals, establish timelines and ensure that key milestones and deliverables are met
  • Ability to think creatively, provide data-driven strategic recommendations and to see idea through to completion
  • Strong work ethic, flexibility and willingness to get the job done and be solution-oriented
  • An enthusiastic and positive team player with strong interpersonal and relationship skills who is able to support and serve those around them
  • Ability to work both independently and as a team member in a fast-paced environment
  • Working knowledge of principles of SEO including keyword search and content link building strategies
  • Basic understanding of Adobe Creative Suite, including InDesign or PhotoShop, or related design tools
  • Passion about the Academy and the opportunities ahead of us
For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=169149&c=jfbatl

KGW is seeking a Director of Digital Media in Portland

Responsibilities:

  • Develop and implement digital content strategy for KGW, including kgw.com website, KGW mobile apps, and KGW social that achieve digital audience and revenue growth for KGW
  • Hire and manage Digital news content staff
  • Drive collaboration and integration between TV and Digital news staff, including ongoing training in Digital, Mobile and social reporting tools and techniques 
  • Enhance KGW initiatives across all departments and at the group head level by adding a digital sensibility to our operations
  • Launch and lead KGW strategy for each of our social platforms, including Facebook, Twitter, YouTube, Instagram, Tumblr, Storify and Pinterest. 
  • Be an effective advocate to corporate for the needs of the local digital operating unit
  • Evaluate emerging social and digital tools and platforms and how they can be used to advance the journalism and business goals of KGW
  • Lead mobile content and design development to respond to the increasingly mobile-first news audience, both via our suite of existing apps and by identifying future content and business opportunities in mobile
  • Thought Leader in Digital community

Qualifications: 




  • College degree required, advanced degree with business/leadership focus preferred
  • Track record of innovation in mobile and social content
  • Proven ability and experience leading teams, and fostering innovation and collaboration
  • Fluent with digital content management systems
  • Fluent with social media platforms and social management tools, including Facebook, Twitter, Instagram, YouTube, Storify
  • Fluent with digital metrics tools including Omniture, Chartbeat, Google Analytics, Facebook Insights, Twitter metrics tools
For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=169047&c=jfbatl

Indeed.com is STILL looking for a Social Media Manager in Houston.

A little ironic that one of the sites I use is searching for a social media manager, but hey, every large company needs one, so why not?

Required Skills & Experience: 
  • 5 years experience in communications and at least 3+ in social media
  • Proven track record building brands via Facebook, Twitter, LinkedIn, Foursquare, Instagram, etc.
  • Excellent communication, interpersonal and leadership skills
  • Ability to multi-task and manage multiple priorities
  • Experience using various social, SEM and web analytics reporting tools
  • Strong analytics, focused on developing results-driven campaigns
  • Excellent written and verbal communication skills
  • Bachelors degree required
Key Responsibilities: 
  • Develop a social media strategy designed to grow awareness and consideration of Indeed
  • Create and manage breakthrough social programs/initiatives
  • Build and manage social communities
  • Measure results that track progress with high engagement rates and strong positive brand buzz
  • Partner with Advertising, PR and Product Marketing teams to ensure social amplification on key communication programs
  • Be the go to resource on how to best use social
For more information: http://www.indeed.com/viewjob?jk=798f60f79d932f4a&q=Social-media&tk=18pdbbvcl19222tu&from=web&advn=1855944161169178&sjdu=UhOL_Gm3AHDkhnoX3rO-OaSM1f1aHYVaLBGbwzgdtjFaPiGHnyF2XvHum_l-9hL6fdsk0FzZ_0GcoxFRm533ke_4zpD_UhfKv-2UbxnnXEi1RZ_8lrt8SRHw3QCzuqG2

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Saturday, July 26, 2014

Saturday Sharing: Bizarre Things People Addicted to Social Media Do

If any of the things mentioned in the article below are habits you find yourself doing, you might want to have a personal intervention.

While I admit, I look at my social media accounts when its not interfering with my day job, driving (I never, ever check social media while driving.  Please don't do it either.), talking with friends and family, etc., I do have a habit of checking Facebook via the phone when I wake up or when I get a notification, etc.

I can honestly say, I haven't done any of these 29 bizarre things myself, but I know people who do - and I know members of younger generations who do it without even realizing they're doing it because it's just a part of their life.

Check out this neat article.  are you guilty of any of the things mentioned/  What are some things you do that may be a sign of being addicted to social media that isn't mentioned in the article?  Share your responses in the comment sections below or on our Facebook page.

To read the full article: http://kimgarst.com/29-bizarre-things-people-who-are-addicted-to-social-media-do

Friday, July 25, 2014

Friday Facts: 10 Surprising Social Media Facts

In looking through Pinterest the other night, I came across this pin and had to check it out.  It contained a very nice infographic with 10 facts about social media that I -definitely- didn't know and I think many of my readers will find this interesting.

Some of the facts include:
  • Did you know there are specific days of the week to Pin certain things on Pinterest?  You can find out what you're supposed to Pin when on the infographic.
  • Did you know Friday seems to be the best day for engagement on Facebook?  (Maybe it's because it's the end of the work week and people are surfing Facebook...)
  • Do you know how many interactions per post you should strive for?  That information is also available on the infographic.
Learn about these three things as well as the seven other facts by clicking on the links below.



(Note, I linked to the Pin I found it on.  Please re-Pin from there if you're going to Pin.)

Wednesday, July 23, 2014

Wednesday Words: Comment

Today's word, comment, is another one of those words that spreads through almost all forms of social media, as well as on forums and blogs.

A comment is a reply to a blog post or news post on a website or forum or a message on a social media networks. Comments are a way to generate engagement and interaction on social media.  Comments can be made by fans answering questions a page has asked its users, by the page owner responding to comments made by users, or can be comments made in reply to comments made by users.

Comments are a form of two-way communication on social media.  It's always good to be positive, and rarely if ever negative, when communicating with anyone through social media.  Most comments are public and anyone can view them - which means if you have an off day, everyone will see that and it will reflect upon you.  Remember to comment when people comment on your posts as it all helps with engagement.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, July 22, 2014

Tuesday Tips: Page, Not Profile

Today's tip is something I've mentioned repeatedly, but this time I'm going to source an expert in social media management on it.

“If you’re using Facebook, make sure you've got a Facebook PAGE and not a profile!” -- Kim Walker, Leader of Social Media Management, 5 Stones Media, LLC @5stonesmedia

Too often I see people creating and using (for years) facebook profiles for their business.  A couple of my local shops are the most guilty of this and have yet to realize that when Facebook goes through it's cleansing and sees it, they may lose their profile and their followers (or really friends in this case) and have to start all over from scratch.

To put it simply.  A Facebook profile is about you as a person and your connections to your friends, co-workers, family and acquaintances.  A Facebook page is for fans of a book/author/brand, or for a brand to market and sell things, for a business or restaurant.  Profiles should NEVER be used for these things as it muddies the water and makes things confusing.

For those new to social media who may have friends they follow that are using profiles for their business, this is an important lesson for them.  They may think that since this company is doing it, they can do it too.  Do not be lulled by that idea.  Do it right.

Facebook pages offer more insight into what people want, what they engage with and like better than a profile will ever give you.  Let's be honest, profiles don't offer any stats or insight as to who likes what and when and what generates engagement - these are all things you need to know when you're managing social media.

So today's advice is this: Even if it sounds like a good idea or you've seen other people doing it, don't create a profile for your brand or business.  Take the time to do it right and create a page.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, July 21, 2014

The Monday Search: Job Listings Current as of 07/21/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

I do apologize that this post is coming out way late on Monday, but because it's late I'll be promoting it a few more times on Twitter and other social media outlets.  I won't go into details, but health came first.  That being said, here's some jobs for you.

Teradata is seeking a Social Media Director in Dayton, Ohio

Responsibilities including but not limited to:

  • Promoting relevant thought leadership and promotional content daily while monitoring relevant conversations and identifying appropriate areas for ongoing engagement.
  • Working closely with internal teams and agencies to align on benchmarks and strategy
  • Creating Applications editorial calendars, including blog calendars, social media events calendars, etc.
  • In collaboration with both the Demand Generation, Web/Digital, Brand, and PR, strategically leveraging social media channels as a key element of integrated marketing programs.
  • Leading the Teradata Marketing Applications Social Media Committee; includes setting charter, metrics and ensuring adoption across Committee members.
  • Executing all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc.) for Teradata Marketing Applications.
  • Communicating in a professional, but unique Teradata Marketing Applications social media “voice” directly aligned with our thought leadership and content.
  • Creating social media campaigns and calls-to-action – in conjunction with the Demand Generation team– that drive engagement and leads.
  • Engaging with our target audiences daily across multiple social media channels by sharing content, finding ways to grow followers, mentions and retweets and improve overall engagement with our LinkedIn Company Page and Teradata Marketing Applications handle.
  • Staying ahead of the curve in leveraging social media channels as content hubs.
  • Implementing Social Media SEO tactics aligned with our digital team keyword and SEO strategies.
  • Conducting competitive analysis studies on Teradata Marketing Applications competitors, including digital footprint analysis.
  • Educating and enabling the Marketing Applications team to strategically use social channels

Qualifications

  • 10+ years of Marketing Communications experience, including demand generation, content marketing and/or PR
  • 5+ Years of Social Media Marketing experience in a corporate marketing or agency marketing role.
  • 3+ Years of Social Media Marketing in a B2B capacity.
  • Concrete examples of social media marketing successes and wins.
  • Expert level skills in using and navigating social media networks web applications, 3rdparty social media tools, and the ability to make recommendations for each.
  • Bachelor’s degree in marketing, advertising or communications.
  • Excellent communication skills, both verbal and written.
  • Strong creative and collaboration skills.
  • Proven experience growing social media presence for a global, enterprise brand.
  • Self-motivated individual, with proven experience collaborating with executive leadership and global counterparts.

For more information: https://www.linkedin.com/jobs2/view/17334871?trk=jserp_job_details_text

Save the Water, Inc., is seeking a Volunteer: Social Media Marketing Intern in Surfside, FL
Key Responsibilities of the Social Media Marketing Intern:

  • Extend Save the Water’s social media reach and capture the target audience via targeted social media platforms
  • Identify, monitor, learn and experiment with new and alternative social media strategies
  • Research, write, create and develop insightful, quality content for our sites
  • Understand, track and document analytics
  • Measure the impact of social media on the overall marketing efforts
  • Research & recommend partnership opportunities with relevant non profit organizations
  • Gain and track followers / audience on all social media outlets
  • Monitor and engage on various social media platforms, replying to comments, messages, inquiries, compliments and complaints in brand voice.
  • Experiment with new and alternative ways to leverage social media activities
  • Monitor social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media
  • Determine what social media techniques are most appropriate
  • Document a social media process for our organization and includes planning social media campaigns

Required Qualifications for the Social Media Marketing Intern:

  • Minimum of a 2.6 GPA
  • Candidates must be passionate, driven, a self-starter; enthusiastic with an upbeat attitude
  • Strong social presence and proficiency of social media networks and tools
  • Understanding of popular social platforms including but not limited to: Facebook, Twitter, Google , LinkedIn, YouTube, Instagram, Vine, Pinterest
  • Creative approach to social media marketing strategies
  • Excellent writing skills and a willingness to use them
  • Ability to network and create great working relationships
  • Ability to quickly synthesize information and translate into valuable communications and actions
  • Ability to quickly grasp new learnings
  • Must be at least a Sophomore in College
  • Strong organizational skills
  • Collaborative attitude and willing to work after hours or on weekends to support events if needed
Preferred Qualifications for the Social Media Marketing Intern:

  • Must have completed 2nd year of a 4 year program in Business, Human Resources, Journalism, Marketing, Public Relations, Communications, Advertising, or related degree.
  • Must be acquainted with Google Analytics
  • Excellent verbal communication skills.
  • A creative thinker who is able to develop new / different ideas
  • Previous experience with social media (as an intern or with a campus organization)
  • Design experience and proficiency with photoshop

For more information: https://www.linkedin.com/jobs2/view/16442412?trk=jserp_job_details_text

AFAR Media is seeking a Associate Editor, Social Media/Newsletter in San Francisco

Responsibilities:

  • Work closely with the Director of Digital Content to oversee and execute social and email strategy
  • Drive audience acquisition and retention through creative packaging of AFAR’s content 
  • Work across the company to integrate efforts from various teams (including magazine, marketing, events, etc.) into social and campaign initiatives.
  • Help inform best practices in social and email by measuring performance and understanding key analytics 
  • Define and produce content for emails; execute on all email campaigns
  • Define and produce content for social; execute on all social channels
  • Manage social ad/marketing campaigns
  • Integrate social and make social behaviors top of mind for all major stakeholders in the company 

Qualifications:

  • 3–5 years' experience in an editorial role
  • Excellent written and verbal communication skills 
  • Deep knowledge of the social space including its different platforms including Facebook, Twitter, and Pinterest
  • Experience measuring results and using data to inform decision making
  • Editorial background and experience taking on the voice of a brand
  • Curiosity, enthusiasm, confidence, and professional maturity
  • A love for journalism, online communities, and a passion for travel
  • Strong sense of humor

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=168903&c=jfbatl

Benefit Cosmetics is seeking a Social Media Coordinator in San Francisco

Qualifications:

  • 1-2 years previous experience in social media for a brand or agency
  • Excellent writing & grammar skills with a high attention to detail & quality
  • Passionate user of social media & digital technologies; knowledge of social media best practices (hashtags, tracked links, etc.)
  • Willingness to push the boundaries & drive to interact in real-time with trending topics
  • Friendly, outgoing personality with a natural knack for building & maintaining relationships
  • Demonstrated ability to execute projects on time and to work collaboratively in a team environment
  • Intuitive grasp of the Benefit customer and a drive to impact and satisfy customers
  • Ability to communicate clearly both verbally and in writing
  • Enthusiastic and energetic work ethic
  • Strong organization skills; self-directed and works effectively in a fast-paced environment while juggling multiple projects
  • Welcomes constructive criticism with an open mind, always seeking to improve work
  • Public relations experience a plus
  • Bachelor’s degree

Technology & Software Knowledge

  • Proficient in Microsoft Excel, Word, Powerpoint, Google Docs
  • Proficient in Facebook, Twitter, Instagram & YouTube platforms
  • Basic HTML or CSS familiarity
  • Preferred knowledge of Adobe Creative Suite, especially Photoshop 
  • Knowledge of analytics platforms like Sysomos & Facebook Insights a plus
  • Knowledge of social media publishing platforms (TweetDeck, Sprout Social, etc.)

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=168695&c=jfbatl

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Friday, July 18, 2014

Friday Facts: Measuring the Impacts of Social Media

SEOBook offered an interesting article that talks about how to measure the impacts of social media on you brand/business.  It talks about many things, including how there is no real industry standard and the measuring of impacts varies by what you are selling. If you are a restaurant or a store, you may measure the impact by how many people come in.  If you're promoting a blog, you may measure it by looking at Google Analytics to see what hits are coming from what social media networks.

It also provides 7 things to measure, which includes the important question of "What are your goals/objectives?"

If you haven't set any goals yet for your social media endeavors, perhaps now is the time to look into doing so.

Check this article out and then look at setting some goals:  http://www.seobook.com/measuring-social-media