Tuesday Tips: How to Create a Social Media Plan

Do you know the things you need to do to start creating your social media plan? If you don't, or are unsure of what you should be looking at, let's look at these four steps to create a solid social media plan.

1. Define your goals.
   Understand exactly what you want to accomplish with your social media plan. Are you looking to drive sales? Are you looking to drive hits to your website? Are you looking to gain more followers? Knowing your goals is an important first step in creating any plan of action.
2. Define your metrics.
   Once you have your goals in place, you have to be able to measure them. What will you be looking at to know if your plan was successful? Will you be looking at conversions, click-throughs, increase in purchases/followers? Know what you will be looking at to define your metrics.
3. Decide your tactics.
   Know what actions you will take on a regular basis that will help you achieve your goals. Have a plan in place if those actions don't help you.
4. Execute your plan.
   Keep an eye on your metrics and redefine your plan as necessary to achieve your goals.

The basics of this blog post came from this infographic on Pinterest. For more details on how to create a social media plan/strategy, check it out here: https://www.pinterest.com/pin/161214861638319635/

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Friday Facts: Measuring the Impacts of Social Media

SEOBook offered an interesting article that talks about how to measure the impacts of social media on you brand/business.  It talks about many things, including how there is no real industry standard and the measuring of impacts varies by what you are selling. If you are a restaurant or a store, you may measure the impact by how many people come in.  If you're promoting a blog, you may measure it by looking at Google Analytics to see what hits are coming from what social media networks.

It also provides 7 things to measure, which includes the important question of "What are your goals/objectives?"

If you haven't set any goals yet for your social media endeavors, perhaps now is the time to look into doing so.

Check this article out and then look at setting some goals:  http://www.seobook.com/measuring-social-media