Saturday Sharing: How to Measure Social Media/PR Impact

"How do I measure the impact of social media or a PR campaign for my brand?"

This is a questions asked by many different people, from the social media manager, to the PR manager, to the Marketing Manager and even the CEO.  Unfortunately, the answer isn't easy.

Today's shared article is from SEO Book and it covers just this topic, including the fact that there is no standardized way to measure ore report social media impact - which is something that anyone new to social media needs to know.  It is also important for any one in charge over you to understand this as well.

The article also covers things that should be measured, what to look at and questions to ask yourself as you consider measurement statistics.

Check out this valuable article here: http://www.seobook.com/measuring-social-media

Friday Facts: Measuring the Impacts of Social Media

SEOBook offered an interesting article that talks about how to measure the impacts of social media on you brand/business.  It talks about many things, including how there is no real industry standard and the measuring of impacts varies by what you are selling. If you are a restaurant or a store, you may measure the impact by how many people come in.  If you're promoting a blog, you may measure it by looking at Google Analytics to see what hits are coming from what social media networks.

It also provides 7 things to measure, which includes the important question of "What are your goals/objectives?"

If you haven't set any goals yet for your social media endeavors, perhaps now is the time to look into doing so.

Check this article out and then look at setting some goals:  http://www.seobook.com/measuring-social-media