Social Media Marketing is all about finding the right mix of engagement with that particular social media platform. Looking at Twitter, a study has shown that people marketing on Twitter should be marketing 20% of the time and engaging in conversations the remaining 80% of the time.
Engaging in conversations can be anything ranging from replying to tweets, retweeting tweets, thanking followers, or commenting on posts of people/brands you follow. Most importantly, Twitter is about interacting with other users on Twitter. Take advantage of those conversations and engage more than you would on Facebook or elsewhere.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
Tuesday, September 15, 2015
Monday, September 14, 2015
An Unintended Break
Between the extended holiday and thinking I had an extra week of posts already planned for the second week of September (and ended up only have one post already scheduled), there was an unintentional lapse in posts last week and for that I do apologize.
I try to write a month's worth of posts, or more, at the beginning of each month, the only exception to this being the weekly job listings and the occasional extra shares that appear during the week outside of Fridays or Saturdays.
That being said, if you are looking to pad your resume a bit and would like to help post a second post a few days a week, please contact me. I am looking for an additional poster. It is an unpaid position - just like mine is - but I'll promote your posts as well as mine.
Here's looking forward to regular posts this month and next. Thanks to all my readers and hope everyone has a great week.
I try to write a month's worth of posts, or more, at the beginning of each month, the only exception to this being the weekly job listings and the occasional extra shares that appear during the week outside of Fridays or Saturdays.
That being said, if you are looking to pad your resume a bit and would like to help post a second post a few days a week, please contact me. I am looking for an additional poster. It is an unpaid position - just like mine is - but I'll promote your posts as well as mine.
Here's looking forward to regular posts this month and next. Thanks to all my readers and hope everyone has a great week.
The Monday Search: Job Listings as of 09/14/15
There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.
Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.
Here are this week's job listings I found interesting:
Reddit is hiring a Social Media MAnager in San Francisco or New York
Responsibilities:
We’re looking for someone to manage the social media strategy and day-to-day interactions for Reddit and Reddit property social accounts. You will be responsible for creating a social media editorial calendar and setting goals that fit with our content goals across all other Amplify efforts (podcast, video, newsletter, PR, etc.). You should excel at communicating, understand the different demographics and interactions that take place on each social platform, and know what types of content will perform best on each platform and how to adapt the presentation of that content for each audience. You should love getting down in the dirt and actually being on social media all day long interacting with followers and increasing brand engagement. You should be able to use data to show what content works best and what doesn’t and use that to increase our following and engagement with direct, measurable results. You should also like having fun.
Requirements:
Girl Scouts of the uSA is hiring a Social Media Campaign Specialist in New York, NY
Responsibilities:
The Social Media Specialist will serve as a core member of the social media team and an integral part of the Communications team. She/he works closely with the social media team in partnership with marketing to bolster GSUSA’s campaign presence and ROI on social media. She/he engages with social media audiences, doing more than simply responding to questions and problems, and demonstrates proactive outreach (critical to this role).
The Social Media Specialist creates and manages all social media campaigns that mobilizes the work of GSUSA. She/he works closely with Communications and Marketing teams as well as external resources and stakeholder partners to ensure flawless, on-time, and high impact delivery of campaign components.
The Social Media Campaign Specialist will also play a role in the content production of the Girl Scout Blog, maintaining a consistent and unified brand voice in all pieces. She/he will use insights and customer intelligence to execute end-to-end (plan, test, execute, measure and refine) messaging and deliver remarkable results. This role requires a candidate comfortable driving strategic campaign development as well as managing tactical day-to-day campaign deliverables.
Requirements:
ABC News is hiring a freelance Social Media Curator/Producer in New York, NY
Responsibilities:
Other listings:
Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.
Here are this week's job listings I found interesting:
Reddit is hiring a Social Media MAnager in San Francisco or New York
Responsibilities:
We’re looking for someone to manage the social media strategy and day-to-day interactions for Reddit and Reddit property social accounts. You will be responsible for creating a social media editorial calendar and setting goals that fit with our content goals across all other Amplify efforts (podcast, video, newsletter, PR, etc.). You should excel at communicating, understand the different demographics and interactions that take place on each social platform, and know what types of content will perform best on each platform and how to adapt the presentation of that content for each audience. You should love getting down in the dirt and actually being on social media all day long interacting with followers and increasing brand engagement. You should be able to use data to show what content works best and what doesn’t and use that to increase our following and engagement with direct, measurable results. You should also like having fun.
Requirements:
- At least 1-2 years experience managing a brand’s social media (in house or via agency)
- Deep love of social media and an understanding of the intricacies of each platform
- Pop culture/current events junkie- Excellent writing and editing abilities
- An engaging, fun, and sincere brand voice that always puts our company’s best foot forward and remains professional at all times
- Great communication and coordination skills with other team members
- Proven results in creating a successful social media campaign
- Unlimited creativity and ideas
- Understanding of Reddit community
- Ability to gather and interpret data, test and iterate, understand what’s meaningful and translate that into actions, improvements, and results
- Flexible schedule according to social media life cycle
- Experience using social monitoring/listening tools to realize brand opportunities for better engagement
Girl Scouts of the uSA is hiring a Social Media Campaign Specialist in New York, NY
Responsibilities:
The Social Media Specialist will serve as a core member of the social media team and an integral part of the Communications team. She/he works closely with the social media team in partnership with marketing to bolster GSUSA’s campaign presence and ROI on social media. She/he engages with social media audiences, doing more than simply responding to questions and problems, and demonstrates proactive outreach (critical to this role).
The Social Media Specialist creates and manages all social media campaigns that mobilizes the work of GSUSA. She/he works closely with Communications and Marketing teams as well as external resources and stakeholder partners to ensure flawless, on-time, and high impact delivery of campaign components.
The Social Media Campaign Specialist will also play a role in the content production of the Girl Scout Blog, maintaining a consistent and unified brand voice in all pieces. She/he will use insights and customer intelligence to execute end-to-end (plan, test, execute, measure and refine) messaging and deliver remarkable results. This role requires a candidate comfortable driving strategic campaign development as well as managing tactical day-to-day campaign deliverables.
Requirements:
- Minimum 3 years’ social media and/or online content development experience; preferably with a strong iconic brand.
- Exceptional writing skills and ability to engage with and serve as an advocate for diverse audiences in social-media channels. Copyediting skills a plus.
- Proven success creating, running and co-managing social media ads.
- Demonstrated ability to study audience behavior and translate those findings into meaningful long-term relationships.
- Prior experience in developing, targeting and tracking metrics for campaigns and general social activity.
- Demonstrated ability to address negative comments with swift, nuanced, and sophisticated responses.
- Solid understanding of technology, interactive media, and the creative process.
- Demonstrated proficiency using Microsoft Office Suite, social listening tools; analytics tools.
- Search-engine optimization/search-engine marketing experience preferable along with familiarity with functionality and utilization of content management calendars.
- Proven ability to manage web and social-media projects in a fast-paced environment; proven ability to adapt to changing situations and priorities.
- Demonstrated experience working in a highly collaborative environment.
- Demonstrated critical-thinking skills, strong analytical abilities, and a focus on achieving results.
- Bachelor degree in Communications, Marketing, English, Journalism, or equivalent relevant experience.
ABC News is hiring a freelance Social Media Curator/Producer in New York, NY
Responsibilities:
- Manage the day-to-day curation of content from multiple social platforms
- React to breaking news and plan for major news events
- Help develop strategy for the curation of social content and help evaluate new tools
- Pitch all platforms based on content found in social
- Work closely with shows and digital to meet UGC needs
- BA or BS
- Clear and effective written and verbal communication skills
- Proven competency across social platforms including Facebook, Twitter, Instagram, Pinterest, and Snap Chat
- Strong understanding of social media curation tools
- Skilled in the creation of socially shareable content
- Highly organized and detail oriented with exceptional sense of accountability
- Ability to manage multiple projects and create ideas in a fast-paced environment
Other listings:
- Media Bistro Job Listings (note not all the jobs listed here are social media positions):http://www.mediabistro.com/alltwitter-jobs/?c=stnav
- LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager or http://www.linkedin.com/job/q-social-media-marketing-jobs or http://www.linkedin.com/job/q-social-media-strategist-jobs
- CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
- Indeed.com: http://www.indeed.com/jobs?q=Social-media
- Simply Hired: http://www.simplyhired.com/k-social-media-jobs.html
Tuesday, September 8, 2015
Tuesday Tips: Show Restraint
Many people new to social media for their brand make one common mistake: they spread themselves too thin and put their brand on social networks that don't support their brand like it should.
Don't make the same mistake - or if you have made the mistake, now's the time to scale it back. Learn which social media networks your patrons are on then embrace those. In addition, when considering adding new social media networks to your marketing plan, make sure the network will effectively support your brand's promise to your customers as well as your customer's perceptions of the brand. If the network doesn't do these things, don't participate on it.
So the ultimate tip here is, exhibit restraint when you start using social media for your brand. Start with 1-3 social media networks then grow from there if it is appropriate.
Good luck!
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
Don't make the same mistake - or if you have made the mistake, now's the time to scale it back. Learn which social media networks your patrons are on then embrace those. In addition, when considering adding new social media networks to your marketing plan, make sure the network will effectively support your brand's promise to your customers as well as your customer's perceptions of the brand. If the network doesn't do these things, don't participate on it.
So the ultimate tip here is, exhibit restraint when you start using social media for your brand. Start with 1-3 social media networks then grow from there if it is appropriate.
Good luck!
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
Wednesday, September 2, 2015
Wednesday Words: Optimize
Today's word is one we've used frequently, but haven't actually defined it and that's Optimize.
We often talk about optimizing for social media - making websites useful to people browsing from mobile devices or finding ways to make it easier to post social media. Optimizing is finding ways to increase performance and ensure efficiency by reworking copy and creative endeavors. With platforms changing and the addition of new social media platforms being a regular thing, it's become important to optimize when it comes to social media.
Some ways people have found to optimize social media are programs like WordPress which will automatically post to social media outlets when an article is posted to a blog. Other people use programs such as HootSuite to schedule specific posts over a week and then posting and responding to people outside of that.
How do you optimize your time when dealing with social media?
Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.
We often talk about optimizing for social media - making websites useful to people browsing from mobile devices or finding ways to make it easier to post social media. Optimizing is finding ways to increase performance and ensure efficiency by reworking copy and creative endeavors. With platforms changing and the addition of new social media platforms being a regular thing, it's become important to optimize when it comes to social media.
Some ways people have found to optimize social media are programs like WordPress which will automatically post to social media outlets when an article is posted to a blog. Other people use programs such as HootSuite to schedule specific posts over a week and then posting and responding to people outside of that.
How do you optimize your time when dealing with social media?
Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.
Tuesday, September 1, 2015
Tuesday Tips: If you do Direct Sales, Consider a Facebook Group
While the title may sound counter-intuitive to my normal posts talking about Facebook Pages and such, Facebook groups are a great way to market and insure a lot higher rate of viewing than many pages do. If you are an author or a direct sales person (like Avon, Scentsy, Jewelry in Candles, etc.) groups may be of benefit to you.
Keep in mind, I'm not saying to go solely with a group - a page will help as well, but having a group will also help spread the word and increase interaction.
Facebook Group have a distinct advantage in that members can chose to receive direct notifications about updates to the group. They may receive daily updates or updates only from specific members, such as you. You can also limit the group to where only you can create posts and your clients can respond to them.
Facebook groups are great for games and contests as well as special sales. If you haven't considered a group, check some of them out - you might be surprised how useful they can be.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
Keep in mind, I'm not saying to go solely with a group - a page will help as well, but having a group will also help spread the word and increase interaction.
Facebook Group have a distinct advantage in that members can chose to receive direct notifications about updates to the group. They may receive daily updates or updates only from specific members, such as you. You can also limit the group to where only you can create posts and your clients can respond to them.
Facebook groups are great for games and contests as well as special sales. If you haven't considered a group, check some of them out - you might be surprised how useful they can be.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
Monday, August 31, 2015
The Monday Search: Job Listings as of 8/31/15
There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.
Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.
Today's listing is a little late - but better late than never!
Here are this week's job listings I found interesting:
5 Fold Marketing is hiring a Social Media Manager in Chandler, AZ
Responsibilities:
We are looking for a talented, creative, and experienced Social Media Director to join our team here at 5 Fold Marketing. In this position, you will collaborate with other members of the marketing team to design effective strategies and campaigns for multiple clients. The Social Media Director will be responsible for developing and implementing strong social strategies across multiple social media channels. The right person for this position will have the experience, knowledge, and confidence to make decisions to improve the social media department to ensure that it is evolving and growing with the most current technology and social media strategies. Salary Range from $40,000 to $48,000 depending on experience.
Requirements:
Rx Wiki is hiring a Social Media Coordinator in Austin, TX
Our SM coordinator is in charge social media for our national community pharmacists.
Required education: Bachelor's
For more info: http://www.indeed.com/cmp/Rx-Wiki/jobs/Social-Media-Coordinator-5531b1c885e95858?q=Social-media
Other listings:
Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.
Today's listing is a little late - but better late than never!
Here are this week's job listings I found interesting:
5 Fold Marketing is hiring a Social Media Manager in Chandler, AZ
Responsibilities:
We are looking for a talented, creative, and experienced Social Media Director to join our team here at 5 Fold Marketing. In this position, you will collaborate with other members of the marketing team to design effective strategies and campaigns for multiple clients. The Social Media Director will be responsible for developing and implementing strong social strategies across multiple social media channels. The right person for this position will have the experience, knowledge, and confidence to make decisions to improve the social media department to ensure that it is evolving and growing with the most current technology and social media strategies. Salary Range from $40,000 to $48,000 depending on experience.
Requirements:
- General knowledge and experience of traditional marketing.
- Familiar with the basics of internet marketing- SEO, PPC, Website Design, etc.
- Relevant work experience and/or a marketing degree.
- Qualified in applying content marketing strategies for businesses.
- Can efficiently go back and forth between the creative side of marketing and the more analytical side.
- Extensive knowledge of Social Media Platforms.
- Knowledge on how specific platforms can be utilized as a part of a content strategy.
- Phenomenal writing and language skills.
- Ability to quickly adapt strategies to reflect new technology, tools, or industry changes.
- Design knowledge for creating engaging visual content.
- Has knowledge of Facebook Advertising including formatting, launching, and monitoring campaigns to increase conversions.
- Team player with the ability to effectively manage, evolve, and take responsibility for the 5 Fold Social Media product.
- Basic knowledge of WordPress and SEO strategies
- Excellent customer service skills.
- Ability to problem solve and diffuse negative situations professionally.
- Basic design skills.
Rx Wiki is hiring a Social Media Coordinator in Austin, TX
Our SM coordinator is in charge social media for our national community pharmacists.
- Handle SM questions on the phone
- Manage RSS feeds for all SM including FB, and Twitter.
- Work on FB Ads
- Schedule and create headlines for SM posts
- Create FB pages for National Community Pharmacists
Required education: Bachelor's
For more info: http://www.indeed.com/cmp/Rx-Wiki/jobs/Social-Media-Coordinator-5531b1c885e95858?q=Social-media
Detour Bars is looking for a Social Media Community Manager in the San Francisco Bay Area
Responsibilities:
- Develop social media strategies, goals, budget and editorial calendar
- Recruit Social Media influencers and manage them directly
- Manage Product Launch Campaigns that directly involve influencers
- Manage and facilitate the creation of marketing content to use for social media, website, and advertisement purposes
- Analyze online marketing performance using crm and analytics software
- Keep pace with social media and internet marketing industry trends and developments
- Lead regional marketing programs that support direct accounts
- Identify and develop PR opportunities across multiple channels including: print, blogs, social media, and events
- Passion for social media and internet marketing industries
- Excellent analytical, organizational, project management and time management skills
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Outstanding ability to think creatively, and identify and resolve problems
- Strong Communication skills, with the ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Ability to work cross functionally and thrive in an entrepreneurial and results-oriented environment
- 2 – 4 years experience in CPG brand marketing
- Proficiency in MS Excel, PowerPoint, and Word
- Experience working with Facebook, Instagram, Pinterest, and YouTube
- Experience with website analysis using a variety of tools including Google Analytics
- Desired: Knowledge of CMS administration, HTML/CSS, Photoshop, Hubspot, and Magento
- BS/BA required
Other listings:
- Media Bistro Job Listings (note not all the jobs listed here are social media positions):http://www.mediabistro.com/alltwitter-jobs/?c=stnav
- LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager or http://www.linkedin.com/job/q-social-media-marketing-jobs or http://www.linkedin.com/job/q-social-media-strategist-jobs
- CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
- Indeed.com: http://www.indeed.com/jobs?q=Social-media
- Simply Hired: http://www.simplyhired.com/k-social-media-jobs.html
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