While the title may sound counter-intuitive to my normal posts talking about Facebook Pages and such, Facebook groups are a great way to market and insure a lot higher rate of viewing than many pages do. If you are an author or a direct sales person (like Avon, Scentsy, Jewelry in Candles, etc.) groups may be of benefit to you.
Keep in mind, I'm not saying to go solely with a group - a page will help as well, but having a group will also help spread the word and increase interaction.
Facebook Group have a distinct advantage in that members can chose to receive direct notifications about updates to the group. They may receive daily updates or updates only from specific members, such as you. You can also limit the group to where only you can create posts and your clients can respond to them.
Facebook groups are great for games and contests as well as special sales. If you haven't considered a group, check some of them out - you might be surprised how useful they can be.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
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