Monday, September 21, 2015

The Monday Search: Job Listings as of 09/21/15

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

Capital One is hiring a Senior Manager Social Media Brand Strategy in McLean, VA

Responsibilities:
  • Own the social media brand strategy for US Card, Retail Bank, and Commercial Bank
  • Drive strategy, content and campaigns for these LOBs across Facebook, Twitter, Google+, Pinterest, LinkedIn, Tumblr etc.
  • Develop a pipeline of go-to-market campaigns for our business lines in support of line of business objectives
  • Lead the integration of our marketing communications efforts into social media
  • Oversee the creative marketing process, including day-to-day management of agencies and budget
  • Define the social media customer experience and ensure that it meets the needs of our target consumers and lives up to our Brand promise
  • Develop Customer management strategies to engage, service and deepen Customer relationships on our social platforms
  • Determine metrics of success and assess effectiveness of social marketing initiatives and investments; influence investment decision makers with formal recommendations and informal networking.
  • Manage a team of 3-5 direct reports 
  • And more
Requirements:
Basic Qualifications:
  • Bachelors Degree or Military Experience
  • At least 8 years of experience in marketing consumer products/services with heavy emphasis on digital OR at least 8 years of experience in marketing small business products/services with heavy emphasis on digital
  • At least 3 years of social media marketing experience, including management of paid social campaigns
  • At least 5 years of experience in Supervisory and team leading 
Preferred Qualifications:
  • MBA in Marketing and Strategy from a Top 10 business school
  • Management Consulting work experience
  • Fortune 500 Brand experience
  • Experience analyzing, planning, and executing social media campaigns
For more information: http://www.careerbuilder.com/jobseeker/jobs/jobdetails.aspx?APath=2.21.0.0.0&job_did=J8Q1406YHSXQ39PQV26&showNewJDP=yes&IPath=JRKV0C

ChartLogic is hiring a Communications and Social Media Coordinator

Responsibilities:
  • Create, maintain and evolve social media presence (Facebook, YouTube, LinkedIn, Instagram, Pinterest, Twitter, others).
  • Contribute to corporate weblog and other blogging sites as well as literature, eBooks, whitepapers, reference materials, PowerPoint slide decks, advertisements and varying types of rich media and videos.
  • Maximize opportunities for third-party content syndication (partners, directories, groups, etc.).
  • Assist with targeted email campaigns and lead nurturing programs using marketing automation and/or CRM platform.
  • Work with key stakeholders in Sales and Operations to gain critical insights and input on user personas, workflows and journey paths.
Requirements:
  • Bachelor’s degree in marketing, communications, business administration or journalism.
  • One year Internet and digital marketing experience (internship and/or professional).
  • Knowledge of SaaS-based business models.
  • Intimate familiarity with social media platforms.
  • Extremely strong copywriting, editing and proofreading skills.
  • Expert level of proficiency with core Microsoft Office applications (specifically, Word and PowerPoint).
  • Experience in sales, business development, account management or customer service helps.
  • Graphic design/mixed media skills (i.e., proficiency with Adobe Creative suite applications, specifically, Illustrator, Photoshop, InDesign, Fireworks and Flash) would be useful.
For more information: http://www.chartlogic.com/about-chartlogic/careers/current-openings/communications-and-social-media-coordinator-1-21-15/?utm_source=Indeed&utm_medium=organic&utm_campaign=Indeed

Credit Karma is hiring a Director of Social Media & Community in San Francisco

Responsibilities:
  • Spearhead Credit Karma’s social media and community strategies.
  • Develop innovative social media campaigns aimed at increasing positive brand awareness, amplifying key product launches, and supporting new content initiatives.
  • Develop strategies to maximize social sharing of Credit Karma content.
  • Develop creative Community campaigns, focusing on User Generated Content, on- and offline events and education.
  • Monitor and activate Credit Karma’s biggest online influencers and enthusiasts.
  • Manage a team of social media and community addicts who are passionate about Credit Karma’s mission to help people take control of their financial identity.
  • Set challenging but achievable goals for the Community Team and report regularly on progress.
  • Work closely with other Credit Karma teams to support go-to-market strategies for new products and initiatives.
  • Ensure effective customer service on Credit Karma’s social channels.
Requirements:
  • 8-10 years social media and online community experience.
  • 3-5 years experience leading a team of social and/or community managers.
  • BA in communications, PR or similar.
  • Leader with proven ability to motivate and develop direct reports, communicate effectively with others, and establish credibility with senior management.
  • A track record of creative social media programs.
  • Bonus points: Experience in the financial or other highly regulated industry.
For more information: http://hire.jobvite.com/CompanyJobs/Careers.aspx?k=Job&c=qvF9VfwY&j=oGyk1fwj&s=IndeedSponsored

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Thursday, September 17, 2015

Thursday Tutorial: How to create a Twitter list

I've mentioned several times about creating lists on Twitter. Twitter lists help people to get seen but also help others to see people you follow. Lists can help you sort people into categories based on their type of posts. I have lists for authors, book promoters, social media marketing, gaming and a few other categories. You can promote your lists as part of your tweets as well.

Don't know how to create a list? Well that's what this tutorial is here for.

Login to your Twitter account then look at the top right next to the Tweet button where your Avatar is. Click on your avatar to generate a drop down menu. Click on Lists. This will take you to a Lists page that looks like this:


On the lower right hand side, click on create new list. It will generate a pop-up menu that looks like this:


Fill out the name of the list. The description is optional, but could be handy if you have multiple lists that are similar and want to differentiate them a bit. From there you can chose whether others can see the list you created (public) or if only you can see the list (private). Once done, click "save list" and it will load a page like this:


You can add people to this list by searching for people. The other option is to go back to your profile and go to your Following page, which looks like this:


From here, you can select the little gear icon on anyone you want to add to a list. The gear icon will pop up with these options:

Click on "Add or remove from lists" and the following pop-up window will appear:


Simply put a check mark in the boxes of the lists you want to add them to - yes you can add them to more than one list - and then click on the X and you're done.

However, if you want to create a new list, just click on Create a list. The same image from above for create a list will pop up, complete it and it will return you to this page. You will still have to check mark what lists you want and close out.

Pretty simple!

Enjoy your list making!

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people. Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users. Thursday Tutorials are written for the layman and are designed with everyone in mind. You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday, September 16, 2015

Wednesday Words: Audience selector

Today's word isn't strictly to do with Facebook Pages or Social Media Marketing, but it does have to do with social media and I think it would be a useful word to talk about and that's Audience Selector.

On your personal profile on Facebook (and Google +) you can choose who you want to share your posts with. You can set a default status for this under security and privacy options, but you also have the options to do this on each individual post.  With Facebook, for example, everyone has the same standard three options of Public, Friends Only, Only Me, but then individuals can create groups or lists that they can selectively share things to.

Keep in mind, selectively sharing things doesn't mean that stuff you want to keep private will be kept private. People can be jerks and have a tendency to share what they aren't supposed to share - so if you don't want other people to see it, the best bet is to still not post it on social media.

For many people, it's a good idea to default to Friends only. I use the Public option myself because of the various sites I post for and interactions with others. Just remember there are benefits and disadvantages to using Public option.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, September 15, 2015

Tuesday Tips: The 80/20 Twitter Philosophy

Social Media Marketing is all about finding the right mix of engagement with that particular social media platform. Looking at Twitter, a study has shown that people marketing on Twitter should be marketing 20% of the time and engaging in conversations the remaining 80% of the time.

Engaging in conversations can be anything ranging from replying to tweets, retweeting tweets, thanking followers, or commenting on posts of people/brands you follow. Most importantly, Twitter is about interacting with other users on Twitter. Take advantage of those conversations and engage more than you would on Facebook or elsewhere.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, September 14, 2015

An Unintended Break

Between the extended holiday and thinking I had an extra week of posts already planned for the second week of September (and ended up only have one post already scheduled), there was an unintentional lapse in posts last week and for that I do apologize.

I try to write a month's worth of posts, or more, at the beginning of each month, the only exception to this being the weekly job listings and the occasional extra shares that appear during the week outside of Fridays or Saturdays.

That being said, if you are looking to pad your resume a bit and would like to help post a second post a few days a week, please contact me. I am looking for an additional poster. It is an unpaid position - just like mine is - but I'll promote your posts as well as mine.

Here's looking forward to regular posts this month and next. Thanks to all my readers and hope everyone has a great week.

The Monday Search: Job Listings as of 09/14/15

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

Reddit is hiring a Social Media MAnager in San Francisco or New York

Responsibilities:
We’re looking for someone to manage the social media strategy and day-to-day interactions for Reddit and Reddit property social accounts. You will be responsible for creating a social media editorial calendar and setting goals that fit with our content goals across all other Amplify efforts (podcast, video, newsletter, PR, etc.). You should excel at communicating, understand the different demographics and interactions that take place on each social platform, and know what types of content will perform best on each platform and how to adapt the presentation of that content for each audience. You should love getting down in the dirt and actually being on social media all day long interacting with followers and increasing brand engagement. You should be able to use data to show what content works best and what doesn’t and use that to increase our following and engagement with direct, measurable results. You should also like having fun.

Requirements: 
  • At least 1-2 years experience managing a brand’s social media (in house or via agency)
  • Deep love of social media and an understanding of the intricacies of each platform
  • Pop culture/current events junkie- Excellent writing and editing abilities
  • An engaging, fun, and sincere brand voice that always puts our company’s best foot forward and remains professional at all times
  • Great communication and coordination skills with other team members
  • Proven results in creating a successful social media campaign
  • Unlimited creativity and ideas
  • Understanding of Reddit community
  • Ability to gather and interpret data, test and iterate, understand what’s meaningful and translate that into actions, improvements, and results
  • Flexible schedule according to social media life cycle
  • Experience using social monitoring/listening tools to realize brand opportunities for better engagement
For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=184830&page=1

Girl Scouts of the uSA is hiring a Social Media Campaign Specialist in New York, NY

Responsibilities:
The Social Media Specialist will serve as a core member of the social media team and an integral part of the Communications team. She/he works closely with the social media team in partnership with marketing to bolster GSUSA’s campaign presence and ROI on social media. She/he engages with social media audiences, doing more than simply responding to questions and problems, and demonstrates proactive outreach (critical to this role).

The Social Media Specialist creates and manages all social media campaigns that mobilizes the work of GSUSA. She/he works closely with Communications and Marketing teams as well as external resources and stakeholder partners to ensure flawless, on-time, and high impact delivery of campaign components.

The Social Media Campaign Specialist will also play a role in the content production of the Girl Scout Blog, maintaining a consistent and unified brand voice in all pieces. She/he will use insights and customer intelligence to execute end-to-end (plan, test, execute, measure and refine) messaging and deliver remarkable results. This role requires a candidate comfortable driving strategic campaign development as well as managing tactical day-to-day campaign deliverables.

Requirements:
  • Minimum 3 years’ social media and/or online content development experience; preferably with a strong iconic brand. 
  • Exceptional writing skills and ability to engage with and serve as an advocate for diverse audiences in social-media channels. Copyediting skills a plus. 
  • Proven success creating, running and co-managing social media ads. 
  • Demonstrated ability to study audience behavior and translate those findings into meaningful long-term relationships. 
  • Prior experience in developing, targeting and tracking metrics for campaigns and general social activity. 
  • Demonstrated ability to address negative comments with swift, nuanced, and sophisticated responses. 
  • Solid understanding of technology, interactive media, and the creative process. 
  • Demonstrated proficiency using Microsoft Office Suite, social listening tools; analytics tools. 
  • Search-engine optimization/search-engine marketing experience preferable along with familiarity with functionality and utilization of content management calendars. 
  • Proven ability to manage web and social-media projects in a fast-paced environment; proven ability to adapt to changing situations and priorities. 
  • Demonstrated experience working in a highly collaborative environment. 
  • Demonstrated critical-thinking skills, strong analytical abilities, and a focus on achieving results. 
  • Bachelor degree in Communications, Marketing, English, Journalism, or equivalent relevant experience. 
For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=184798&page=1

ABC News is hiring a freelance Social Media Curator/Producer in New York, NY

Responsibilities:
  • Manage the day-to-day curation of content from multiple social platforms
  • React to breaking news and plan for major news events
  • Help develop strategy for the curation of social content and help evaluate new tools
  • Pitch all platforms based on content found in social
  • Work closely with shows and digital to meet UGC needs
Requirements: 
  • BA or BS
  • Clear and effective written and verbal communication skills
  • Proven competency across social platforms including Facebook, Twitter, Instagram, Pinterest, and Snap Chat
  • Strong understanding of social media curation tools 
  • Skilled in the creation of socially shareable content
  • Highly organized and detail oriented with exceptional sense of accountability
  • Ability to manage multiple projects and create ideas in a fast-paced environment
For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=184787&page=1

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Tuesday, September 8, 2015

Tuesday Tips: Show Restraint

Many people new to social media for their brand make one common mistake: they spread themselves too thin and put their brand on social networks that don't support their brand like it should.

Don't make the same mistake - or if you have made the mistake, now's the time to scale it back. Learn which social media networks your patrons are on then embrace those. In addition, when considering adding new social media networks to your marketing plan, make sure the network will effectively support your brand's promise to your customers as well as your customer's perceptions of the brand. If the network doesn't do these things, don't participate on it.

So the ultimate tip here is, exhibit restraint when you start using social media for your brand. Start with 1-3 social media networks then grow from there if it is appropriate.

Good luck!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.