Wednesday Words: Editorial Calendar

Today's word is a term you may have heard a few times in previous blog posts here, but is useful for more than just social media and that word is editorial calendar.  An editorial calendar is a calendar used by anyone involved in blogging or maintaining social media accounts and is used to plan and control publication of content across different forms of media, including social media outlets.

There are many different ways to create an editorial planner.  If you are the only one using it, you can go with a day planner or a regular calendar.  If you want to share it, Google Calendar, Hootsuite or even GoogleDocs Spreadsheet works well for collaborative purposes.

This is especially useful for planning posts out in advanced for holidays and for when you are going o be gone, but still need things to post.

WordPress even has an editorial calendar plugin available.  Next week we'll talk more about using editorial calendars.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday Tips: Pin an Important, Relevant Post Once a Week

Today's tip is simple and applies to both Facebook and Twitter - I'm not positive if you can pin posts on Google+ or not, if you can, I'll mention it in a future post - Once a week pin an important and relevant post on your Twitter Account and Facebook page.  

Pinning an interesting or relevant post on a weekly basis increases visibility and distribution of your post to your views. Translation: if you want a post to be seen more often and by more users, pin it to your page/Twitter account.

Pinning is very easy and in upcoming tutorials we'll walk you through how to pin an article to your Facebook page and how to pin a tweet to your Twitter wall.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

The Monday Search: Job Listings Current as of 09/29/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Galvanized is hiring a Social Media Manager for Eat This, Not That in New York City.

Responsibilities:

• Oversee social media communities on (but not limited to) Facebook, Twitter, Pinterest, and YouTube pages
• Increase unique visitors with posts, meeting aggressive goals
• Work directly with the Site Director team to strategize promotion of editorial and other products
• Determine the most shareable content on each social platform
• Create images to accompany Facebook and Twitter posts
• Engage directly with fans on social platforms, responding to questions and direct comments, while giving the brand a personal voice.
• Able to swiftly and deftly handle negative comments and/or redirect the energy of a fan conversation
• Able to pitch editorial ideas based on social and search trends
• Manage paid campaigns on Facebook, Twitter, and other social platforms for the purpose of acquiring fans, amplifying content and/or driving sales.
• Some nights and weekend work will be required.

Qualifications:

• Proof you have successfully executed social media campaigns on social media platforms like Facebook, Twitter, YouTube, Instagram, Pinterest and/or Tumblr.
• A deep understanding of social media best practices.
• Strong passion for and interest in how people eat, and content that changes lives
• Strong editorial judgment and writing ability.
• Proficiency with a broad range of digital analytic tools, such as Google Analytics, Sprout Social, TweetDeck, HootSuite, Facebook Insights, etc.
• Excellent time-management and organizational skills, and an ability to multitask and prioritize.
• Some graphic design and Photoshop experience preferred

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=171578&c=jfbatl

CyberCoders is hiring a Social Media Manager in San Mateo, CA.

Responsibilities:

• Maintain, update, and Implement the social media and web content strategy, coordinating with stakeholders across the company to ensure its effectiveness in meeting client goals and benchmarks
• Work with copy-writers, marketing team members and designers to implement strategies and objectives
• Ensure social media tools and web content are kept up-to-date
• Manage social media campaigns and day-to-day activities. Duties can include online advocacy, copy writing, post-planning, community-outreach, and the development of promotions/contests, etc.
• Manage a Blogger outreach program and build an active brand ambassador network for clients as applicable
• Monitor analytics and benchmarks for measuring the impact of social media programs. Review and report on effectiveness of campaigns in an effort to maximize results
• Regularly report insights gained from social media monitoring to the company to assist in evolving client strategies in a timely fashion
• Monitor trends in social media tools, trends and applications
• Monitor the client competition as applicable and be aware of market changes and developments 

Qualifications:

• More Than 5 Years of experience and knowledge of:
• Social Media
• Social Strategy
• Enterprise Software
• Social Media Program
• Analytics
• SEO
• Twitter
• LinkedIn
•  Facebook
• Dashboard
• Creative, diplomatic, cool under pressure and strong interpersonal skills
• Strong project management or organizational skills
• In-depth knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios
• Knowledge of blogging ecosystem
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
• Team player, with the confidence to take the lead when necessary
• Good technical understanding and can pick up new tools quickly
• Have a good knowledge of principles of SEO
• Public relations, Marketing, Sales, Community Management experience a plus 

For more information: https://www.linkedin.com/jobs2/view/18926263?trk=jserp_job_details_text

Taco Bell is hiring a Social Media Strategist in the Orange County, California, area.

Responsibilities:

• Bring big ideas to push the brand forward
• Coach and develop team to deliver breakthrough content
• Provide day-to-day supervision and execution of campaigns including (and not limited to) social media channel and community management, content creation, promotions, partnerships, influencer outreach initiatives, online events, etc.
• Work closely with Director of Digital/Social and rest of social media team to ensure campaigns are on strategy, on time, and on target.
• Create social programming plans and research audits including (and not limited to) content strategy plans, competition research briefs and digital audits. On a weekly basis, choose daily content and engagement for brand on Instagram, Twitter, Tumblr, Facebook, Snapchat, and Vine.
• Ensure consistency of messages across multiple networks while making each piece of content endemic to the platform.
• Serve as key day-to-day community and implementation manager and troubleshoot issues as they arise.
• Create weekly social media program status reports detailing key insights, popular content topics, community quotes and monitoring results; work with analytics team and oversee preparation of metrics, tracking and activity reports as based on reporting needs.
• Offer key insights for improving programs to enhance results.
• Conduct and manage ongoing key influencer programs.
• Understand basic research techniques and methodologies and use them to support development/execution of campaigns
• Conduct research and create materials to support general business development opportunities.  
• Exhibit understanding of online market and digital capabilities. 

Qualifications:

• Bachelor’s degree preferred in liberal arts, advertising/marketing, journalism or new media
• 3-to-5 years of dedicated social experience at an interactive, advertising, communications/public relations or marketing agency, with 6-10 years professional experience overall. Must have previous experience working on social media marketing programs as well as executing word-of-mouth campaigns (including blogger/influencer outreach programs).
• Experience coaching and developing teams to produce big results
• Must have active accounts across key social media sites including, and not limited to, Facebook, Twitter, Instagram, Snapchat, Tumblr, etc. (You will be asked to provide access to accounts you have established and maintained.)
• Unquenchable curiosity and passion for social media and community building online
• A connector with a passion for building partnerships and relationships
• A passion for connecting with millennials
• A strong sense of style and knack for discovering trends
• Superior written and verbal communication skills: a “practical minor” in journalism.
• Excellent interpersonal and presentation skills
• Ability to think, plan and execute resourcefully, across multiple tasks.
• Ability to sell new ideas to executive team
• Knowledge of online tracking and monitoring tools and ability to search and find key content within social media (will be trained on advanced monitoring solutions for the brand). 
• A sense of humor and ability to work in fast-paced environment
• A team player who can be accountable and flexible

For more information: https://www.linkedin.com/jobs2/view/22698092?trk=jserp_job_details_text

Hello Innovation is hiring a Social Media Strategist in Detroit.

Responsibilities:

• Social Strategy Plan and execute engagement and lead driven social media strategies
• Provide strategic planning, support and recommendations to include social media as an important element of marketing programs
• Collaborate with our Marketing and Creative teams to ensure the branding/voice of all our social media outlets are cohesive with other channels and initiatives
• Develop best in class social experiences with the help of cross-functional teams
• Create programs that leverage earned, owned and paid media
• Leverage social media analytics to optimize campaigns and provide clear recommendations on how to further grow engagement and increase leads via social media
• Develop and manage vendor relationships to grow social reach, engagement and conversion
• Constantly keep up with industry and social media trends
• Educate  team around the implementation of new social media tactics and technologies
• Document and streamline social media workflows and guidelines
• Manage social media deliverables, timelines, and budgets Community Management
• Work with Marketing team to plan and execute content / editorial calendars
• Brainstorm, draft and post content for our portfolio of businesses’ social channels including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and Google+Moderate channels and act as a brand ambassador by interacting with customers and fans on social communities in an authentic, genuine and human way
• Identify, document and build relationships with key influencers to generate brand exposure, interaction, and leads via advocates and fans
• Work with Marketing and Creative teams to plan and manage the production of social media content
• Focus on ROI and continual optimization and improvement of social activity
• Lead reputation management outreach for both positive and negative sentiment; work collaboratively by handing off to sales, customer support, HR etc. 

Qualifications:

• Expertise in social media strategies, technologies, platforms, services and measurement techniques (3+ years)
• Demonstrated experience creating and executing a social media strategy that builds fan base, increases engagement and drives conversion
• Analytical-minded and well-versed with social analytical tools and reporting
• Strong copywriting skills leveraging SEO / SMO techniques
• Extensive experience in social media copywriting & community management
• Must be a “self-starter” with the ability to excel in a fast-paced, entrepreneurial environment with minimal supervision 

For more information: https://www.linkedin.com/jobs2/view/16523209?trk=jserp_job_details_text

Other listings:

• Media Bistro Job Listings (note not all the jobs listed here are social media positions):http://www.mediabistro.com/alltwitter-jobs/?c=stnav
• LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager or http://www.linkedin.com/job/q-social-media-marketing-jobs or http://www.linkedin.com/job/q-social-media-strategist-jobs
• CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
• Indeed.com: http://www.indeed.com/jobs?q=Social-media
• Simply Hired: http://www.simplyhired.com/k-social-media-jobs.html 

The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Saturday Sharing: How to Measure Social Media/PR Impact

"How do I measure the impact of social media or a PR campaign for my brand?"

This is a questions asked by many different people, from the social media manager, to the PR manager, to the Marketing Manager and even the CEO.  Unfortunately, the answer isn't easy.

Today's shared article is from SEO Book and it covers just this topic, including the fact that there is no standardized way to measure ore report social media impact - which is something that anyone new to social media needs to know.  It is also important for any one in charge over you to understand this as well.

The article also covers things that should be measured, what to look at and questions to ask yourself as you consider measurement statistics.

Check out this valuable article here: http://www.seobook.com/measuring-social-media

Wednesday Words: Skype

Today's word is technically not a term used in social media so much, but is often used for conversation and messaging - especially with gaming or business and is often linked as a way to contact someone either within LinkedIn or Twitter and Facebook.  That word is Skype.

Skype is a free messaging program that is available for XBox, PC, Mac and almost all mobile devices which allows users to text, call and video chat each other.  Users can also purchase plans which allow them to receive phone calls via their personal Skype account.

Any two people with Skype accounts can contact each other for free using this program.  It's a great way to communicate with people overseas or without normal phone service.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday Tips: Remember to Like Your Own Page's Posts

Whether you are the only person posting to your Facebook brand page or if you have other people posting to it, there's an important thing you and the other posters should be doing:  Like your page's posts as your page and as yourself.

Rick's Daily Tips has an awesome article on why you need to be doing this.  If you don't believe me, maybe you'll believe him.

His article, found here, explains why this works and why it's important.  Basically, friends can see things you like if they have their friend news feed ticker turned on and may be interested in something you like and click on it to read more about it.   If you're wanting your friends to see and interact with your business - especially if it's a local business - then this is the way to do it.

Remember: Like your brand's post as yourself.  Be sure to change to posting as yourself before you click like.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

The Monday Search: Job Listings Current as of 09/22/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Artisan Talent is seeking a Social Media Associate Director in Las Vegas

Responsibilities:

• Works closely with a team or autonomously, always collaborating, across a wide range of client categories.
• Supervises and manages designated staff workloads within their teams while maintaining and building team camaraderie.
• Manages multiple projects in a fast-paced, time-sensitive environment.

Qualifications:

• Bachelor’s degree in marketing or equivalent experience
• Minimum 5-7 years’ experience of authoring and implementing content and strategic social plans
• Experience managing multiple direct reports / teams
• Excellent writing skills, able to quickly write editorial and technical  content
• Highly analytical, with an understanding of digital metrics to measure program impacts.
• Has work experience in advertising, PR, online marketing, social media community management or similar field.
• Understands social media universe tools and trends including Facebook, Twitter, YouTube, Instagram, Pinterest, Vine, Foursquare, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Wikis, blogs, etc.
• Strong knowledge of interactive media planning and buying, including SEM and paid social.

For more information: http://artisantalent.com/job_order/social-media-associate-director/?originalsource=SimplyHired.com&utm_source=SimplyHired&utm_medium=CPC&utm_campaign=SimplyHired

Worldventures is hiring a Social Media Coordinator

Responsibilities:

• Develop and implement social media strategies and plans that facilitate and are integrated with the company's strategic goals.
• Work closely with all departments to develop timely posts and content that is relevant to and supports the company's strategy and goals.
• Identify, create, write, prepare/format, post and manage relevant and interesting editorial content in multiple channels including blogs, Twitter, Pinterest, Instagram, Facebook, Google+, LinkedIn and other social media sites as needed to grow company pages.
• Respond to stakeholder inquiries and comments on established channels in real time as necessary in conjunction with Client Services.
• Listen to and monitor all social media outlets: pages, sites, blogs on a daily basis and post/respond on particular topics or in response to other posts/comments to facilitate conversations.
• Set, track and report on insights and meaningful metrics (KPIs) each week to evaluate success.
• Maintain social media post calendar.

Qualifications:

• Bachelor's Degree preferred, preferably in Journalism, Communications, English or related discipline
• Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
• Understanding of popular social networks - design, functionality, users
• Proficiency in social listening tools
• Basic knowledge of HTML and Photoshop and/or Adobe Illustrator highly preferred
• Strong organizational skills with high attention to detail
• Must be adaptable to a fast-paced and changing department
• Resourceful with the ability to foresee and react to company needs
• Personable, ability to work well with a variety of different personality types and skill sets
• Excellent verbal, written, and presentation skills; candidates will be required to submit writing samples

For more information: https://careers-worldventures.icims.com/jobs/1334/social-media-coordinator/job?mode=job&iis=Indeed&iisn=Indeed.com

UMBC is hiring a Coordinator for Commuter Engagement

Responsibilities:
The Coordinator will support the priorities of the Division of Student Affairs and Off-Campus Student Services by contributing to the growth and development of commuting students. The incumbent helps students engage in self-directed learning, connect with campus resources, and participate in educational programs and support services. Specific duties include: supervising and developing student staff; coordinating off-campus students’ leadership and involvement programs; using social media and other print and web technology to market to college students; managing a programming budget; serving as an event manager for large scale campus events; and performing other duties as assigned.

MINIMUM QUALIFICATIONS: 
Requires a Master’s degree and one year experience in a related functional area. Must have knowledge of college student development principles. Strong oral and written communication, interpersonal, customer service, organizational and time management skills required. Must be proficient in collaborating with and motivating college students to engage them in campus life. Must be technologically proficient and able to effectively use social media and other web and print marketing mediums. Must have the ability to interact effectively with broad campus constituents and community partners. Computer proficiency with Microsoft Office products, various desktop publishing, and database packages required.

For more information: http://www.umbc.edu/hr/employment/more.phtml?number=2649

Other listings:

• Media Bistro Job Listings (note not all the jobs listed here are social media positions):http://www.mediabistro.com/alltwitter-jobs/?c=stnav
• LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager or http://www.linkedin.com/job/q-social-media-marketing-jobs or http://www.linkedin.com/job/q-social-media-strategist-jobs
• CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
• Indeed.com: http://www.indeed.com/jobs?q=Social-media
• Simply Hired: http://www.simplyhired.com/k-social-media-jobs.html 

The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.