While Facebook, Twitter, Tumblr, Instagram, Pinterest, etc. are all styled and optimized for mobile, is the website your posts are directing them to optimized for mobile? If the answer is "I don't know" or "I'm not sure" then chances are the ultimate answer is no and you may not be seeing conversions and traffic because of this.
If you were waiting for mobile to arrive before tweaking your site, you've waited too long. Mobile is here to stay with smart phones, tablets, netbooks, laptops and more. Studies have shown that mobile engagement is often higher from mobile devices than traditional desktops and laptops - something to think about.
If your website isn't optimized for mobile - now's the time to fix that. If you can't fix the entire site, perhaps design a mobile friendly site that you can direct your Facebook page to or a landing page that will detect if they are using mobile then send them to the mobile site.
Keeping your site mobile friendly will help you gain and retain users.
With every step you take – think about mobile.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
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