Wednesday Words: Call to Action (CTA)

Call to Action is a term used by marketers as well as Facebook to call any text, image, etc. that asks the readers to do something.  Calls to Action can include simple things as "Click here for more information" "Enter to Win" "Tell us What you Think?" "Have you ever been in this situation" "Buy this book" etc.

Facebook's Call to Action program allows you to create a specialized Call to Action button that will take the user to whatever you want them to do - go to your Amazon page to buy your books, sign up for your newsletter with a link to the newsletter sign up page etc.

While it may seem simple, writing a call to action in your marketing copy is actually essential to getting your readers to do what you want them to do.  Yes - they may know that they need to go to your website to buy your book or sign up for the newsletter, but if you don't actually include the text and a link to make it easier for them to do it, chances are they won't be bothered to do so.

If you're not sure what your Call to Action should be, figure out what you're wanting to drive users to on your social media. If you want more interaction, things like "Tell us what you think" and open ended questions are a great way to go about it. If you're wanting them to buy your product or sign up for your newsletter, write your copy accordingly. If you're still unsure, check out other brand's social media pages that are similar to yours and see what they are doing, then emulate it.

Good luck!

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.