As a brand, you must appear in the right places at the right time to get in front of the audiences you want to target. This means you need to know if your target audience is on Facebook, Twitter, Instagram, Pinterest or a combination of those or other social media networks then actively join and participate in those sites.
To help find out where your brand may be being found without you realizing it, you can use a free, online social network search engine, called Social Mention, to see if your brand is being talked about. You can also search hashtags and keywords that may be associated with your brand to see who's talking about your brand or if not, what they are talking about.
This may help you to narrow down which social media networks you want to be a part of if you are at a loss for where to start.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
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