Wednesday Words: Content Strategy

A lot of what we talk about on this blog has to do with content and using that content to drive sales, website visits, or whatever it is you're looking to get out of social media. We've talked about planning and creating a social media plan. That brings us to today's word: Content Strategy.

Content Strategy is part of creating a social media plan. It helps you define what social media channels to use for your company, what types of content to be shared via what channels as well as a schedule of content production and posting. It is, ultimately, the planning and development of the social media plan which you use to create your shareable content.

What is your content strategy? Have you looked at what social media networks you want to use yet? Have you considered the various types of content and what works best for each network? Do you have a strategy and a plan of action? These are all things to consider when working on your social media plan.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.