Tuesday Tips: Don't Spread Yourself Thin

Three folks that post about social media and have jobs in the social media industry all have the same advice, worded differently:  Pick your platforms and don't spread yourself thin.

 “Don’t spread yourself thin; be strategic and focus on one platform that seems most promising for your brand and be awesome at that, rather than being mediocre at a bunch of different platforms.”-- Matt Steele, Social Media Planner, San Diego Zoo  @mattofsteele

“Identify the correct social media platform(s) and then post with some consistency, commit to at least once per week.”--  Matthew Service, Founder, Service Internet Solutions  @mattservice

“Choose the social media platforms that work for your business and reach your target market.”-- Jenneil Peters, CEO and Founder, Modern Working Woman @ModWorkingWoman

With that many people saying essentially the same thing, they can't be wrong.  Take the important bits (focus on the correct social media platform(s) and post with regularity and you'll be doing good.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Wednesday Words: Social Graph

Some people will say your social network and social graph are the same thing - and in some ways they are, but there are actually programs that can graph out your connections and show how they are interconnected.

Today's word, however, is social graph. A social graph is a visual representation that shows the connections an individual has within a larger social network.  It shows who everyone is connected to and how, which is great for learning who influencers and brand champions are.

LinkedIn has a very nifty social graph that you can use to see what fields your connections are in and how they are connected to you.  Check it out here:  http://inmaps.linkedinlabs.com/

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Off to E3 - Posts Are Scheduled

By the time this posts posts (and likely by the time I get to link to it on social media), I'll be out in sunny Los Angeles, attending press conferences and attending E3 for the week.

Even though most of what I'll be doing there won't be related to this social media blog, I will try to share some pictures here and on Facebook with my readers - as well as on the sites I write for, Video Game Scoreboard and Obsolete Gamer.

I already have posts scheduled for most of the days I'm gone for my normal posting schedule and I will promote them as I have time (and wifi) from E3 to Facebook and Twitter.

If you aren't following me yet on Twitter or Instagram, find me as @kayhynn on both of those.  I can also be found on YouTube there, but I doubt I'll have a good enough connection to upload videos, but we'll see.

If you are a gamer that follows me on social media tips and hints blog, feel free to leave a comment here on something you want to see from E3, and I'll see what I can do.

Have a great week!

Friday Facts: Instagram Beats Facebook and Twitter for Brand Engagement

Constant Contact often puts out interesting blogs, including those on social media engagement. This article posted a little more than a month ago talks about how Instagram is beating out Facebook and Twitter where brand engagement is concerned.

One of the interesting points in the blog was this:

The report, which looked at more than 3 million user interactions across seven social networks, found that brands on Instagram are seeing a 4.21 percent engagement rate per post.

The article covers a handful of other topics with interesting facts in them as well, all about social media and how we are using it today.  Check it out.  http://blogs.constantcontact.com/product-blogs/social-media-marketing/instagram-user-engagement/

Wednesday Words: Social Networks

This one is more of a fun word to define, because we are all part of social networks these days.  But the dictionary definitions are a lot of fun to look at, then realize how much further our social networks have grown beyond just the people we associate with day in and day out, to friends of friends and acquaintances and sometimes people we don't even know when we add them to our online social networks.

According to Dictionary.com:

social network

noun
1. a network of friends, colleagues, and other personal contacts: Strong social networks can encourage healthy behaviors.2. Computers.a. an online community of people with a common interest who use a website or other technologies to communicate with each other and share information, resources, etc.: a business-oriented social network.b. a website or online service that facilitates this communication.

Google defines it as:

so·cial net·worknoun1. a network of social interactions and personal relationships.
2. a dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.

I find that the changes in definitions over time to be quite interesting.

But it also serves as a good reminder.  Online social networks are great, but being a part of a social network in a social atmosphere is even better.  Don't forget that!

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday Tips: Don't Hashtag Every Word in Social Media Posts

We've all had a person, or two (or more) that we've followed on Twitter that has committed the social media sin of hashtagging every word in their post.

Not sure what I mean?  Let me give a fictional example.

#WOW #SocialMedia #issocool #Checkoutmyblog.  #writer #blogger #socialmediablog #blogging

Don't be one of -those- guys.  And if you're guilty of being one of those guys, especially when you didn't understand the purpose of hashtags, you're forgiven.  Just don't do it again.

Hashtag only important words or phrases.  Hashtag what pertains to your post.  And definitely don't hashtag every word.  That's a bad, BAD idea.

If you aren't sure what hashtags are out there, search for them.  if similar posts match what your tweet is about, use it.  This rule also applies to Pinterest, Google+ and Facebook.  Just because you can add hashtags to everything doesn't mean you should.  Go for quality over quantity.

Have fun!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

The Monday Search: Job Listings Current as of 06/02/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Indeed.com is looking for a Social Media Manager in Houston.

A little ironic that one of the sites I use is searching for a social media manager, but hey, every large company needs one, so why not?

Required Skills & Experience: 

• 5 years experience in communications and at least 3+ in social media
• Proven track record building brands via Facebook, Twitter, LinkedIn, Foursquare, Instagram, etc.
• Excellent communication, interpersonal and leadership skills
• Ability to multi-task and manage multiple priorities
• Experience using various social, SEM and web analytics reporting tools
• Strong analytics, focused on developing results-driven campaigns
• Excellent written and verbal communication skills
• Bachelors degree required

Key Responsibilities: 

• Develop a social media strategy designed to grow awareness and consideration of Indeed
• Create and manage breakthrough social programs/initiatives
• Build and manage social communities
• Measure results that track progress with high engagement rates and strong positive brand buzz
• Partner with Advertising, PR and Product Marketing teams to ensure social amplification on key communication programs
• Be the go to resource on how to best use social

For more information: http://www.indeed.com/viewjob?jk=798f60f79d932f4a&q=Social-media&tk=18pdbbvcl19222tu&from=web&advn=1855944161169178&sjdu=UhOL_Gm3AHDkhnoX3rO-OaSM1f1aHYVaLBGbwzgdtjFaPiGHnyF2XvHum_l-9hL6fdsk0FzZ_0GcoxFRm533ke_4zpD_UhfKv-2UbxnnXEi1RZ_8lrt8SRHw3QCzuqG2

Liberty Mutual Insurance is looking for a Social Media Content Manager in Boston

Qualifications:

• Bachelor's degree in marketing, communications or equivalent experience required, Masters preferred.
• Requires 5-7 years of related experience in Social Media. Social media agency experience is helpful.
• Have understanding of social media from consumer behavior to technology, and has practiced marketing campaigns in social media and other media.
• Strong communication skills are required. Advanced writing experience may be required.
• Familiarity with various computer software and hardware preferred.

Responsibilities:

• Plans, implements and supports social media marketing initiatives towards meeting the Company's business and marketing strategy and goals.
• Uses social media to create meaningful engagement with customers and prospects, leading to greater acquisition and retention of customers.
• Leads range of internal and external partners and agencies to ensure appropriate design and delivery of programs and processes.
• Manages budgets and contracts.
• Evaluates effectiveness of social media programs through metrics and analysis.
• Manage direct report(s).

For more information: https://lmig.taleo.net/careersection/lmigcorp/jobdetail.ftl?job=49582&lang=en&media_id=32928&src=SimplyHired&src=JB-13820

Big Fish Games is seeking a Social Media Event Coordinator in Seattle.

Skills, experience and educational requirements:

• Bachelors degree required
• Understands and engages on popular social media platforms like Google+, Facebook, Twitter, Instagram, Youtube, Pinterest, Reddit and Tumblr.
• Early adopter of emerging online trends and tools in social media
• Ability to work in a fast-paced environment
• Some knowledge of HTML/WordPress
• Video & Photo editing skills, using tools like Adobe Premier and Photoshop
• Strong writing, editing, and proofreading skills
• Illustration & design skills a plus

Responsibilities include:

• Create sharable marketing messages that resonate with our audiences while meeting the objectives of the business
• Work closely with social media and SEO teams on content planning, creation & execution
• Assist in developing and implementing promotional opportunities to gain additional exposure through contests, creative promotions, and more
• Assist in developing content based strategies, including organic campaigns, resource content, guides, infographics, and guest blogging
• Create content (copy, images, video, illustrations) for social media and/or work with Art department for content

For more information: http://www.bigfishgames.com/company/position.html?jvi=oIVYYfwj&jobtitle=Social%20Media%20Content%20Coordinator&jvs=simplyhired

Only three this week.  However, if you would like to have your job listing featured here, please contact me to make a sponsorship arrangement. Otherwise, I just pick jobs that look interesting to me from the sites listed below.

If you're looking for a job in social media, check out the various listings on these sites as well.  Best of luck!

Other listings:

• Media Bistro Job Listings (note not all the jobs listed here are social media positions):http://www.mediabistro.com/alltwitter-jobs/?c=stnav
• LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager orhttp://www.linkedin.com/job/q-social-media-marketing-jobs or http://www.linkedin.com/job/q-social-media-strategist-jobs
• CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
• Indeed.com: http://www.indeed.com/jobs?q=Social-media
• Simply Hired: http://www.simplyhired.com/k-social-media-jobs.html 

The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.