A social media policy is a cod of conduct which provides guidelines targeted at employees who post content on social media. This can be limited to posting as part of their job or can even cover posting as a private person (ie, you shall not name this company when posting on your personal social media, you shall not speak ill, etc.).
Every company should have a formal social media policy in writing so that employees, and employers, understand what they are allowed and not allowed to say on behalf of the company - either as the social media manager or as a private poster, as well as how to respond to social media crisis. This would cover some of the uncomfortable situations seen publicly in the past - where someone gets fired for badmouthing their employer on Facebook or Twitter but there not being a policy in place (yes, common sense says don't mouth off, but common sense isn't so common).
If you are in charge of your company's human resources department and you are looking into creating a social media wing or looking to address the lack of a social media policy, there are several places to consult, including:
- How to Build a Social Networking Policy
- How to Write a Social Media Policy to Empower Employees
- Creating a Social Media Policy
Or just Google "How to Create a Social Media Policy": https://www.google.com/webhp?sourceid=chrome-instant&rlz=1C1CHFX_enUS533US533&ion=1&espv=2&ie=UTF-8#q=how%20to%20make%20a%20social%20media%20policy
Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.
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