Monday, August 18, 2014

The Monday Search: Job Listings Current as of 08/18/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Achieveglobal is hiring a Social Media Coordinator in Tampa, FL.

Responsibilities:

  • Writing social media optimized posts that provide exceptional content for the reader
  • Inform customers/prospects of our products in a contextual way, engaging on an emotional, human level
  • Demonstrate outstanding, error-free written communication skills, including the ability to master a variety of brand voices.
  • Schedule social posts to coincide with weekly/monthly campaigns and initiatives, new product launches and industry announcements
  • Moderate social platforms to encourage conversation, remove spam content, respond to reader questions and assist with customer service questions in a real-time fashion.
  • Stay up to date on social platform developments and updates that occur often and without notice, such as Facebook algorithm changes as well as functionality updates on LinkedIn, Twitter, and others.
  • Analyze social media engagement metrics, such as new user growth, fan likes, comments and shares, and report these numbers on a weekly basis
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
  • Develop and expand community and/or blogger outreach efforts
  • Collaborate with our graphic designer to build social media assets (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Google+, YouTube, LinkedIn, Twitter profile, and blog).
  • Extremely familiar with best practices of LinkedIn
  • Compile reports for management showing results (ROI)

Qualifications:

  • 1-2 years of Social Media experience, in a B2B environment preferred
  • BA in Marketing, Communications, or Journalism     
  • Excellent writing, language, and communication skills
  • A team player with the confidence to take the lead and guide other employees when necessary.
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
  • In-depth knowledge and understanding of Social Media platforms and their respective participants and how each platform can be deployed in different scenarios.

For more information: http://pcdcareers.com/united-states/other/social-media-coordinator-jobs?apstr=%26jobboardid%3D1184&ss=paid

Shyp is hiring a Social Media Manager in San Francisco.

Responsibilities:
The Social Media Manager will be tasked with developing and executing an integrated social strategy across multiple platforms to drive brand awareness, customer retention, and engagement for Shyp. You must be able to think outside the box to produce creative, original content, as well as use data to apply actionable next steps for Shyp’s online presence. You should have experience running best-in-class social media campaigns, understand the rapidly changing social media landscape, and will have a vision for success.


  • Contribute to the development of the Shyp social media strategy and execute the strategy
  • Develop engaging content for each social channel that supports company objectives
  • Develop robust, integrated social strategies for fan acquisition and retention
  • Develop and optimize paid social media campaigns for Facebook, Twitter, Pinterest, Google+, the company blog and other emerging social media platforms.
  • Create, organize and manage social media editorial calendar
  • Define and track KPIs for social media strategy
  • Help establish a consistent voice for the Shyp brand on social media
  • Facilitate collaboration with various teams and departments to address social media needs and requests

Qualifications:

  • 4+ years of relevant experience
  • History of demonstrating results via data-driven marketing campaigns
  • Outstanding organizational, prioritization and time management skills
  • Solid writing background; experience blogging and/or editing (grammar buffs wanted)
  • Knowledge of SEM and online advertising is a big plus!

For more information: http://shyp.workable.com/jobs/15408

Samsung Electronics America, Inc. is seeking a Social Media Manager.

Responsibilities

  • Create and curate Samsung brand content that tells the Samsung Story in ways that are as compelling and innovative as our products
  • Oversee design of premium assets for social media
  • Maximize social reach and effectiveness with an optimized communication strategy
  • Execute and evolve community and social media influence outreach efforts, such as the Samsung Blogger Lounge at SXSW
  • Listen to and engage with our consumers through our social communities
  • Act as an advocate for Samsung at relevant conferences and events
  • Monitor social media conversations while participating in reputation management
  • Ensure that all Samsung social postings conform to established policies and guidelines
  • Use analytic to optimize posting performance and drive community engagement and conversion
  • Analyze Paid, Owned and Earned performance for social brand campaigns
  • Monitor trends in the social media ecosystem and raise opportunities to evolve the platform
  • Derive insights from social listening tools that inform future marketing efforts

Qualifications

  • Demonstrated passion for social media (please provide profile links)
  • Excellent creative and analytic skills with the ability to use both interchangeably
  • Charismatic with excellent communication and writing skills
  • Enthusiasm for technology products with strong understanding of trends in the consumer electronic industry
  • Ability to work within a deadline-oriented and fast paced team environment, while also assuming leadership when appropriate
  • Strong organizational skills
  • Good technical skills with the ability to pick up new tools and ideas quickly
  • Experience managing agency relationships
  • Bachelor’s Degree in Marketing or related business discipline
  • Minimum of 5 years of work experience in an interactive field required, specific experience in implementing social strategy, managing an online community, acting as a brand advocate.

For more information:  http://www.careerbuilder.com/jobseeker/jobs/jobdetails.aspx?sc_cmp1=js_jrp_jobclick&APath=2.21.0.0.0&job_did=JB73FL6S836H7YNHPYC&showNewJDP=yes&IPath=JRKV0E

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Wednesday, August 13, 2014

Wednesday Words: Reddit

Today's word is not so much about social media, but social news and that word is Reddit.  If you remember using Digg, in many ways Reddit is similar to Digg.  It is a social news site built upon its community of users who share, like and comment on stories.

Reddit has become known for the AMA (Ask Me Anything) segments where famous individuals are live on Reddit answering questions over a couple of hours.

While Reddit isn't as much about social media networking as it is about social media news, if your brand becomes famous (or is famous) and you've got well known folks that might be interested in doing an AMA, it's a great way to mingle with social media and cross promote in many ways.

Reddit is not for the light of heart and there are many rules which apply to the community.  Before you post there, be sure to familiarize yourself with the rules and etiquette.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, August 12, 2014

Tuesday Tips: Know Where Your Customers Are

Your social media plan should be targeted to where your customers are.  If you don't have any (or many) customers on say Pinterest or Instagram, but a ton on Facebook and Twitter, you are wasting valuable time by focusing on two networks that do not reach your customers.

The idea is really simple - especially for small businesses.  Pay attention to your networks, find where your customers are, weed out the networks where your customers aren't and post to the ones where your customers are larger, active and social.

That being said, it doesn't hurt to re-evaluate other forms of social media as your business and customer base grows larger.  As generations shift, so do their forms of social media and if you want to grow, you still have to reach the younger generations and their social networks.

Social networks are always growing and changing - what didn't work last year may work this year or next year.  You won't know if you don't keep an open mind.  Just don't set yourself up to be overwhelmed when you first launch social media by joining every network.  Figure out what works best and go from there.

Good luck!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, August 11, 2014

The Monday Search: Job Listings Current as of 08/11/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Zaxby's Franchising, Inc. is looking for a Social Media & Public Relations Manager in Athens, GA.

Responsibilities:

  • Develop, implement and manage internal and external communications programs for the Zaxby's brand
  • Develop strategy and goals for social media channels and campaigns
  • Day-to-day management of PR and Social Media agencies
  • Identify media opportunities to highlight Zaxby's and generate proactive publicity
  • Develop press releases, media alerts, case studies and testimonials
  • Conduct content audits and make optimization recommendations
  • Serve as publicist for executive management team
  • Stay on top of industry trends, the latest PR / Social Media advancements and relevant campaigns
  • Handle incoming media calls primarily from local, regional and trade media outlets

Qualifications:

  • Strong written and verbal communication skills
  • Experience managing positioning and publicity for executive team
  • Advanced understanding of and passion for social media
  • Demonstrated success in media outreach
  • Positive attitude, self-starter, creative, organized, tech-savvy
  • Managing strategy and implementation of PR and Social Media required; agency experience preferred.
For more information: http://www.careerbuilder.com/jobseeker/jobs/jobdetails.aspx?sc_cmp1=js_jrp_jobclick&APath=2.21.0.0.0&job_did=JHQ0HH5WHFRD59VDSSR&showNewJDP=yes&IPath=JRKV0E

Surya is seeking a Social Media Coordinator in New York City

Responsibilities:

  • Create beautiful graphics and engaging copy for use in social media
  • Regularly upload images, tag images and organize social content with a focus on SEO
  • Implement social media best practices to maximize reach and engagement
  • Identify and interact with influencers and industry partners online
  • Monitor competitor and partner activity in the social space
  • Review data and analytics to make strategic recommendations

Qualifications:

  • Marketing, Communications, PR or Business majors preferred
  • 1+ year of experience managing brand pages
  • Passionate about interior design and home décor
  • Ability to learn quickly and work independently
  • Strong writing skills
  • Detail-oriented and tech-savvy
  • Experience with graphic design software such as InDesign, Photoshop or Illustrator

For more information:  http://surya.theresumator.com/apply/job_20140810233248_HBJFI8DXP4ELAMOS/Social-Media-Coordinator.html?source=INDE

Enterprise Rent-A-Car is hiring a Part-Time Social Media Intern in St. Louis, MO.

Responsibilities:

  • Monitor social networks, forums and blogs related to careers, employment and employer branding
  • Contribute to content calendar and post content to recruitment social network channels, including Facebook, Twitter and Instagram
  • Contribute to online outreach and promote existing careers profiles by engaging company followers and other social media users
  • Research and develop ways to improve engagement and site traffic
  • Leverage social networks to strengthen relationships with existing fans and increase over reach, social voice and impressions
  • Work in collaboration with consumer social media team to reinforce and strengthen messaging across all sites
  • Monitor activity across all recruitment social media sites and create weekly/monthly executive summary reports
  • Research other companies with strong social network presence and determine best practices that could be implemented at Enterprise Holdings to achieve desired objectives
  • Create ongoing content strategies to help create consistent conversations
  • Reach out to Enterprise Holdings regional operating groups and pull relevant content for social media sites
  • Work with North American Talent Acquisition team to improve their overall twitter presence
  • Review Pinterest and help determine how we can best use this site
  • Assist in formulating the blog and providing content

Qualifications:

  • High School Diploma or GED required
  • Currently a junior or senior in college with an expected graduation date in 2015 or 2016, pursuing a degree in Public Relations, Communications, Marketing or Journalism OR
  • A recent graduate with a degree in Public Relations, Communications, Marketing or Journalism 
  • Direct experience working with Social Media Channels (Facebook, Twitter, etc.) required
  • Previous internshipexperience in Public Relations, Marketing or Communications preferred
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) a plus
  • Must be available to start internship August 2014
  • Must be authorized to work in the United States

For more information: https://us-erac.icims.com/jobs/118311/part-time-social-media-intern/job?mode=job&iis=SimplyHired&iisn=SimplyHired&utm_source=simplyhired&utm_medium=jobclick&ss=paid&mobile=false&width=1366&height=667&bga=true&needsRedirect=false

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.

Wednesday, August 6, 2014

Wednesday Words: News Feed

Okay, so today's word is an easy one - and probably a gimme - but as there are people who may not know certain words or may still be new to social media, we'll go ahead and define "News Feed."

The generic, non-social-network-specific, definition is a feed full of news.  With social media, we can use the term "news" loosely.

For Facebook, your news feed is what you see when you first login to Facebook.  It's all the posts from friends and families that they've posted as well as some posts from the pages and people you follow/like.  With Facebook you have the choice of reading Top Stories or Most Recent - and yes, it has a tendency to default to Top Stories randomly when you aren't expecting it and you have to tell it to go back.

Twitter's News Feed is called Timeline - not to be confused with Facebook profile Timelines).  This is where you can see everyone's tweets and retweets of people you follow as well as sponsored Tweets you may be interested in.  This is different from your profile where you see only your tweets.

Google's news feed is your "home" page in Google+.

I'm not sure if there are other "news feeds" out there, but those are the three dominant ones.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday, August 5, 2014

Tuesday Tips: Managing Followers Should be a Daily Routine

One of the best pieces of advice I have seen regarding managing followers and social media is to not only encourage your friends, family and clients to like your page and follow you on other forms of social media, but you should also spend some time each day liking and following social media accounts with similar interests to what your business is posting about.

Managing your followers and who you follow should be a daily routine.  If you have a number of folks follow you on Twitter, check them out, see if their interests are similar to yours and if they are, return the favor and follow them.  Same is true on Google+.  You can add people to your page's circle, just like they can add your page to their circles.

You can also like other businesses as your Facebook page.  This is an important way to get your name out there.

Finally, you can also follow folks on Pinterest and Instagram.

Yes, it takes a little bit of time, but if you spend 10-15 minutes each day keeping up with it, it will help out a lot.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Monday, August 4, 2014

The Monday Search: Job Listings Current as of 08/04/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

SENSIS is looking for a bilingual Social Media Manager/Junior Planner in the Greater Los Angeles area.

Responsibilities:

  • Develop social media community plans for Facebook, Twitter, Instagram, YouTubePinterest and any emerging platforms
  • Design content calendar and social campaign for the brands’ owned communities, partnerships, and field marketing activities
  • Oversee and manage posting of content
  • Create textual and basic image-based social media content
  • Leverage current social listening platforms to monitor online conversation and identify potential partnerships and influencers
  • Identify opportunities and recommendations for activity in online platforms
  • Manage projects across departments to ensure strategies and communications are consistent and integrated
  • Reply to consumer questions and comments on various social media platforms. 
  • Work with internal teams to field product questions when required and respond accordingly 
  • Develop and execute upon content optimization plan to improve post performance over time
  • Identify and proactively outreach to consumers who may have an interest in company products
  • Develop influencer outreach plan and targets based off of identified qualifications
  • Liaise with communications team to coordinate outreach to online influencers, aimed at driving buzz for the brand and social media programming
  • Help build and organize planning projects and materials including:
    • Creative inspiration and stimulus
    • Briefs and briefings
    • Brainstorming/workshops
  • Develop working knowledge of clients business including the category, the competitive environment, brand equity etc
  • Works with other planners/vendors to design and execute consumer research
  • Analysis of data/consumer output from primary and secondary research to come to thoughtful and inspiring conclusions
  • Evaluates the metrics of projects success and delivers strong recommendations based on the outcome.
  • Writes presentations and supports presentation writing materials for his/her team
Requirements/Qualifications:
  • Bachelor’s degree and 2-3 years of experience a must
  • Degrees in Communications, Journalism, Public Relations, Marketing, Anthropology, Visual Design, Computer Programming or related fields 
  • Must possess an expert knowledge and technical understanding of social media networking channels 
  • Previous experience in the successful planning, implementation and management of social media campaigns
  • Experience developing social media metrics, tracking results, gleaning insights from data and reporting
  • Entrepreneurial spirit, creative personality and proven experience of working in a team
  • Deadline oriented and flexible enough to adjust to new opportunities as they arise
  • Ability to manage heavy workloads and rapidly shift priorities based upon the organizational needs
  • Stay current and forward thinking on new social media tools and platforms, best practices and use within the competitive landscape. 
  • Excellent verbal and written skills
  • Fully bilingual in English and Spanish, with experience crafting copy in both languages, particularly for social media
For more information: https://www.linkedin.com/jobs?viewJob=&jobId=11034153&trk=jserp_job_details_text

OppenheimerFunds is looking for a Social Media Manager in downtown Manhattan.

Responsibilities:

  • Develop strategy for the company’s corporate and personality-driven social media presences
  • Drive innovation in the Company’s use of social, interactive, and mobile experiences to engage multiple audiences
  • Set guidelines and best practices for content contributors across the firm
  • Develop new ways to use social media to position OFI as an industry thought leader, improve user engagement, increase firm and product awareness, etc.
  • Drive proactive community engagement efforts and direct the Company’s response to comments across owned and third-party outlets
  • Influence the creative direction of campaigns during development, to enable optimal execution in social channels
  • Oversee content development for all social channels, including writing and producing social posts when needed
  • Develop social first content and content types that complement our broader marketing campaigns, philanthropy and branding efforts
  • Be up to speed on daily news and work with Investment Services team to identify topics and 3rd party content that we can support and/or opine on from an investment perspective
  • Partner with Corporate Communications to lead social media response to crisis situations
  • Inform user experience of off-channel social executions (advertising units, apps, third-party platforms, etc.)
  • Work with internal and agency analytics teams to track, measure and analyze social media performance against goals and establish new metrics where standards do not exist
  • Collaborate with the digital teams and senior management to articulate business needs to support the selection of appropriate social enabling technology and resources
  • Continually evolve social strategy and platforms as new opportunities become available
  • Manage relationship with social media agency, and work with cross-functional agency team representing paid media, public relations, creative development
  • Manage Social Media Associate, who is responsible for social media day-to-day operations

Requirements/Qualifications:

  • BA/BS degree
  • Minimum of 5 to 7 years in the digital environment; 3+ years in social media
  • Experience with navigating a regulated environment
  • Financial services experience a plus, Asset Management experience a huge plus
  • Exceptional at building and presenting concepts/programs for internal stakeholders
  • Effective written and verbal communications
  • Strong client management, facilitation, concept development, project leadership and communication management skills
  • Ability to mobilize, supervise and motivate teams
  • Expert project management skills
  • Ability to take initiative, work independently and see things through
  • Proven ability to work in white space and manage through ambiguity
  • Innovative mindset, with clear demonstration of bringing unique ideas to life
  • Strong collaborator with a proven ability to influence and effectively manage multiple stakeholder interests
  • Data-driven mindset, experience using clear measures to inform decision-making and sell in ideas
  • Client-centric mindset, experience with user-centric methodologies a plus
  • Experience managing people a plus
  • Experience working with external or in-house creative/Agency teams

For more information: https://www.linkedin.com/jobs?viewJob=&jobId=15431222&trk=jserp_job_details_text

George Washington University is seeking a Media Relations and Social Media Manager.

Responsibilities:

  • Writes and edits media materials (press releases, announcements, expert pitches, advisories, statements,etc.)
  • Pitches the media and responds to all media inquiries
  • Provides staffing for media interviews
  • Coordinates with the MFA/Hospital/External Relations/ Milken Institute SPH to coordinate all media efforts
  • Fosters positive relationships on behalf of SMHS with members of the media-through interpersonal communication and social media
  • Trains collaborators across SMHS on social media techniques and tactics
  • Manages the social media presence for SMHS and ensure that SMHS takes advantage of social media trends
  • Manages social media analysis
  • Compiles media reports for SMHS leadership, external relations, and stakeholders
  • Keeps SMHS web presence up-to-date with all press materials and media placements
  • Builds relationships with SMHS students,faculty, and staff to learn about news we can promote
  • Provides media training to our faculty
  • Performs all other duties as assigned.

Requirements/Qualifications:

  • A Bachelor's degree in English, Mass Communications, Journalism, or other appropriate field, or an equivalent combination of education, training and experience is necessary.
  • Five years of progressively responsible experience in media relations, public relations, or related area,preferably in a higher education environment is necessary. Proficiency with a personal computer as it relates to word processing is necessary.


For more information: https://www.linkedin.com/jobs?viewJob=&jobId=17862288&trk=jserp_job_details_text

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.