Tuesday Tips: Know Where Your Customers Are

Your social media plan should be targeted to where your customers are.  If you don't have any (or many) customers on say Pinterest or Instagram, but a ton on Facebook and Twitter, you are wasting valuable time by focusing on two networks that do not reach your customers.

The idea is really simple - especially for small businesses.  Pay attention to your networks, find where your customers are, weed out the networks where your customers aren't and post to the ones where your customers are larger, active and social.

That being said, it doesn't hurt to re-evaluate other forms of social media as your business and customer base grows larger.  As generations shift, so do their forms of social media and if you want to grow, you still have to reach the younger generations and their social networks.

Social networks are always growing and changing - what didn't work last year may work this year or next year.  You won't know if you don't keep an open mind.  Just don't set yourself up to be overwhelmed when you first launch social media by joining every network.  Figure out what works best and go from there.

Good luck!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.