Wednesday Words: Clickthrough Rate (CTR)

While today's term, Clickthrough Rate (CTR), isn't strictly limited to social media, it is still a part of social media as well as website performance data.

Clickthrough Rate is a metric which shows the number of people who clicked on an ad or link in a campaign after viewing a message, video or image. Basically, it called them to action and they took that action you wanted - whether it be buying a book, signing up for an email newsletter, visiting your website, etc.  The metric is calculated by comparing the number of clicks to impressions.

So, for example, if 1,000 people saw your add in google and 10 people clicked on the ad, the clickthrough rate would be 1%. The theory is, the higher your CTR, the more effective your marketing campaign has been.

So if you are driving campaigns through social media to your website and you have Google Analytics or other Analytic tools set up, you should be able to see how many hits came from that marketing campaign and via social media stats you can see how many people viewed it and figure out your CTR from there.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.