Tuesday Tips: Quality vs. Quantity

We've talked about this a few times, but it's a good point to consider, not just about the quantity of posts, but the quantity of social media platforms you are using for yourself or your brand.  Often times to see results you need to look at quality instead of quantity.  Social media experts agree on this.

“Quality trumps quantity. Pick one or two social media platforms, and devote yourself to learning about them and using them well.”
Joseph Cole, Content Writer
Posted on Constant Contact Google+ Page

As seen above, Joseph Cole encourages social media managers to focus on one or two social media platforms and learning them and using them well first before expanding into others.

How do you decide which ones you should focus on? Well, Facebook, Twitter, Pinterest and Instagram are, by far, the largest and have shown the most impact. What you need to figure out is where your prospective clients are for your brand. Is your brand something that would attract the younger generation on Instagram and is easy to photograph and share via Instagram? If so, Instagram might be a good one. If not,  you might look more towards Facebook and Twitter first then expanding to Google+ etc.

The most important question to answer before deciding is what purpose do you see social media providing to your company. Are you looking to increase sales, hire new people, increase engagement, or what? Once you know those answers you can focus on the quality aspect of social media marketing.

Enjoy!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.