As is true with any form of marketing, sometimes you have to experiment to see what works. A good piece of advice to experiment with promotions or discounts that are only available to your Facebook fans.
There are a number of ways to do this, from contests that they are only able to enter after liking your page, to a special app that gives them a coupon code after they like the page. There are several options available and a little research via Facebook support or Google should turn up a plethora of apps advice and suggestions.
I'm steering away from recommending any apps because 1) I don't use any of them myself as my pages don't have anything to sell to offer promotions 2) I'm trying to remain unbiased and by recommending an app makes me biased.
All of that said, consider some offerings for your followers and try it out. It might bring you more fans and more sales.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
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