Tuesday, March 31, 2015

Tuesday Tips: Experiment with Images/Copy in Ads

The most important thing to remember with advertising is an age old saying: if at first you don't succeed, try, try again.

Advertising on Facebook is all about the visuals with a little bit of emphasis on the words.  Therefor, today's tip is to experiment with different images and different ad copy when creating ads or sponsored stories.

You may even try different ad copy with the same images to see which generates more responses.  You never know what will work if you don't try several combinations. This brings us back to other advice as well.  If you know of a similar company with a successful Facebook page, see what their posts are like, then emulate them. Note the phrase.  Emulate them.  Don't copy them, but try to do what they're doing in your own style.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

No comments:

Post a Comment