Social influencers are individuals who have acquired a loyal audience of social media followers who respect and trust their opinions. These influencers often spend time creating and sharing content on subjects they are knowledgeable about with their followers. Some of the Twitch streamers have become social influencers because of the content they put out - whether it be game reviews, Let's Play or whatever - and then brands use them to spread messages.
Social influencers are important to brands because people trust influencers over brands because of their authenticity. Most social influencers are very effective at spreading online messages to their followers who then share them with others.
Social influencers often share posts from others, helping them to become influencers as well, which is great in the social media networking web.
Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.
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