Editorial calendars are especially handy when you have multiple individuals working on your social media accounts. It allows them to see what has been planned out for future days (like questions to be asked, blog posts to be shared etc.) so they make sure they don't post something similar the same day or a day close to it. It also allows for planning posts for holidays or when vacations hit so that posts are planned and scheduled ahead of time.
Of course, there are always surprises that pop up and that can allow you to change things up a bit if you have a calendar in place to see where to move it to.
Editorial calendars are especially useful if you maintain multiple pages/twitter accounts for various parts of your business.
How far out you set up your editorial calendar is totally up to you and your team. Some folks say 30 days is good, others say 60, some say 90 (I say 90 is just way too far out there). Figure out what works best for your brand then implement it. You will find it saves you time and energy in figuring out what to post when and where each day.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
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