Tuesday Tips: Communicate with LinkedIn Connections

If you're like me, you have a large number of LinkedIn contacts, some of whom are acquaintances, some of whom are co-workers, others who you've either made connections with or they connected with you for other reasons.  But what good are all those connections if you are a business owner, or in charge of your business' social media networking if you don't communicate not only with your connections, but with the connections to your business' LinkedIn page?

Big hint: it's no good if you aren't communicating with them.

Once a month, or so, you should send an LinkedIn email to those folks who may find something your business is offering useful to them.  Tell them about a project your company has going on, perhaps a promotional deal, etc.  And be sure to respond to anyone who responds with questions.  Sending emails is a great way to generate leads and potential sales.  Even though LinkedIn only allows you to send 50 emails at a time, it may be worth the effort to try to drum up some business by sending out a simple email to your connections.

The worst any of them could do is not respond or say no.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.