Tuesday Tips: Put Thought Into It Before Creating Social Media Profiles

Another piece of advice, which seems like common sense but is often forgotten: have a plan before going full steam ahead into creating your social media profiles.

Social media can be daunting and having a plan of action to launch social media incrementally - instead of all of them at once - can be a huge help.  It also helps to consider what forms of social media you really need because chances are you don't need all of them or won't be able to handle them all if you are a small business/organization.

It's always good to start small and grow.  Start with a Facebook page and Twitter.  If you are a crafter and you make jewelry or other items you have to photograph to advertise, consider Pinterest as well.  And go from there.  Not all forms of social media will fit each person/company's need.  You need to figure out what will work best for you and your company and create a plan of action from there.

Realize that you will have to invest time in social media each week, and in many cases each day, to help it grow and get out there.  You may also have to invest some money, but look at that as advertising money to get your name out there.

Figure out what kind of posts you want to post and perhaps even schedule some.  Just remember to check your social media outlets and respond if/when people post back to you.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.