Today's word covers another type of blog - Photoblog.
A photoblog is a blog that tells a story, shares experiences or just shares gorgeous scenery via photos - normally taken by the blogger.
WordPress, Blogger and Tumblr are all commonly used platforms to photoblog with.
Companies engaging in social media may find running a photo blog might be useful to their endeavors - especially if they can share things via photos with little to no text.
A great photoblog, which includes text, is Humans of New York.
Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.
Wednesday, November 11, 2015
Monday, November 9, 2015
The Monday Search: Job Listings as of 11/09/15
There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.
Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.
Here are this week's job listings I found interesting:
I'd Rather Be With My Dog is hiring a Pinterest Specialist in Atlanta
Responsibilities:
I'd Rather Be With My Dog is looking for someone who specializes in Pinterest to run their account. They have a very large instagram, facebook, and twitter following, however Pinterest is lacking the life it needs! We are a clothing company/life style brand for dog obsessed people, our primary customer is female, 28-65 and obviously dog obsessed!
Under Armour is hiring a Social Content Producer in Baltimore, Maryland
Responsibilities:
Unique Vacations, Inc., is hiring a Social Media Manager in Miami, Florida
Responsibilities:
Other listings:
Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.
Here are this week's job listings I found interesting:
I'd Rather Be With My Dog is hiring a Pinterest Specialist in Atlanta
Responsibilities:
I'd Rather Be With My Dog is looking for someone who specializes in Pinterest to run their account. They have a very large instagram, facebook, and twitter following, however Pinterest is lacking the life it needs! We are a clothing company/life style brand for dog obsessed people, our primary customer is female, 28-65 and obviously dog obsessed!
- Pinterest specialization
- Posting ideas
- Marketing promos
- Content creation
- Picture taking
- Social media (Pinterest) knowledge: 1 year
- Required education: Bachelors degree
- Required language: English
Under Armour is hiring a Social Content Producer in Baltimore, Maryland
Responsibilities:
- Creates sharp, poignant and entertaining content (including but not limited Tweets, .gifs, Snaps, images, short format videos), which engages the Under Armour audience in multiple genres
- Thinks creatively and develops innovative digital strategies to increase page views and engagement.
- Stays current with digital and subject matter trends, while analyzing traffic reports to create strategy briefs based on metrics.
- Collaborates with community managers to deliver a successful online product, which aligns with channel strategy.
- Handles commissioning of stories and videos, and communicating precise story angles and visions.
- Maintain communication among cross-functional teams (sports marketing, product technology, communications, social, and business units) to ensure alignment of vision and implementation.
- Coordinates strategies between content and other internal teams to develop fully integrated campaigns.
- Works with social media team to develop a social media presence and general audience awareness of the site to drive traffic and audience loyalty – provides the content behind a community of visitors
- Minimum 3 to 4 years direct experience with creating social content.
- Professional experience in creating content for Snapchat, Twitter, Facebook, Instagram and emerging platforms.
- Must have commercial editorial experience, be abreast of trends and issues in social.
- Manage large-scale projects, from concept to completion to maintenance.
- Exceptional team leadership skills, ability to build positive relationships and work cross-functionally
- Needs to understand what makes a good story and how best to tell it.
- Exceptional communication skills, including written, verbal and presentations
- A digital portfolio of relevant work
Unique Vacations, Inc., is hiring a Social Media Manager in Miami, Florida
Responsibilities:
- Understands the social sales funnel including how to increase direct business using social media
- Demonstrates experience in social and digital media, including being able to measure social media presence
- Knowledge of the fast-changing trends in the world of social and digital media, what competitors are doing and what tools are being used
- Strong organizational skills and ability to adapt to changing needs and priorities
- Ability to take a concept and figure out how to best communicate a message on different platforms
- Must be friendly and approachable both online and offline
- Ability to build rapport internally and externally
- Understand computers and must be tech savvy
- Create social media strategies that collaborate with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in hospitality industries
- Work with Social Media Content Specialists to create timely and engaging content optimized for platform used and intended audience
- Analyze and report social media actions on a monthly basis for successes and new opportunities
- Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts
- Continue to refine and define our social marketing process
- Knowledge of social media and analytics software
- Working knowledge of social media paid advertising campaigns including Facebook, LinkedIn and Twitter
- Strong understanding of user-generated content management, content marketing and reputation management
- Experience in influencer social media marketing
- Mental flexibility
- Ability to listen to the needs of consumers and use critical thinking to problem solve and spur change
- Bachelor's degree in marketing, PR, communications, computer science or similar
- 3+ social media community management for medium – large client or agency
- 2+ years social media experience B2C
- Experience including but not limited to Facebook, LinkedIn, Google+, Instagram, Twitter, Pinterest, Snapchat, and emerging social networks.
Other listings:
- Media Bistro Job Listings (note not all the jobs listed here are social media positions):http://www.mediabistro.com/alltwitter-jobs/?c=stnav
- LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager or http://www.linkedin.com/job/q-social-media-marketing-jobs or http://www.linkedin.com/job/q-social-media-strategist-jobs
- CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
- Indeed.com: http://www.indeed.com/jobs?q=Social-media
- Simply Hired: http://www.simplyhired.com/k-social-media-jobs.html
Wednesday, November 4, 2015
Wednesday Words: Vlogging
Today's word is a word you see often in tweets and Facebook posts encouraging people to watch their Vlog. Vlog is short for video blog and Vlogging, naturally, is short for video blogging. Basically, instead of writing everything down, they instead do a video about it.
A great example - instead of me writing this post, I could do a video about vlogging and just link to it - but as I hate being on camera and much prefer video editing and being behind the camera, it's not likely you will find me Vlogging, though I do often do video chats related to gaming (not social media).
There are advantages and disadvantages to Vlogging. Like Blogging, it takes time and energy to build a following. Vlogging also requires you to look good and edit your video before posting it, while writing it may be quicker. While it still requires editing, it can happen quicker since you don't have to process video.
There are many types of blogging and you don't have to limit yourself to just one. See which one or ones work for you.
Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.
A great example - instead of me writing this post, I could do a video about vlogging and just link to it - but as I hate being on camera and much prefer video editing and being behind the camera, it's not likely you will find me Vlogging, though I do often do video chats related to gaming (not social media).
There are advantages and disadvantages to Vlogging. Like Blogging, it takes time and energy to build a following. Vlogging also requires you to look good and edit your video before posting it, while writing it may be quicker. While it still requires editing, it can happen quicker since you don't have to process video.
There are many types of blogging and you don't have to limit yourself to just one. See which one or ones work for you.
Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.
Tuesday, November 3, 2015
Tuesday Tips: Notice these Twitter Changes?
It might have been a good thing I didn't get to write today's Tuesday Tips until this morning because I just got to see an interesting change happen to Twitter in just a matter of minutes. In fact I saw a tweet about it before it changed over on my profile. Talk about a fast moving change.
What used to be Twitter's favorite and star icon to favorite items has changed to like and a heart icon instead. See the screenshot below for reference.
So gone are our Favorites and stars and welcome to hearts and Likes. Now, instead of favoriting posts, you get to <3 and like them. An interesting change. It will be interesting to see if Twitter puts out any information on the change.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
What used to be Twitter's favorite and star icon to favorite items has changed to like and a heart icon instead. See the screenshot below for reference.
So gone are our Favorites and stars and welcome to hearts and Likes. Now, instead of favoriting posts, you get to <3 and like them. An interesting change. It will be interesting to see if Twitter puts out any information on the change.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
Monday, November 2, 2015
The Monday Search: Job Listings as of 11/02/15
There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.
Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.
Here are this week's job listings I found interesting:
Brigade is hiring a Social Analytics Coordinator in New York, New York
Responsibilities:
A Healthcare Company is seeking a Social Media Specialist in Santa Monica, California
Responsibilities:
We're looking for a rockstar social media specialist who's eager to learn the ins and outs of comprehensive social media campaigns. This opportunity requires the ability to coordinate, research, and create social media content, while assisting in the management of social media activities for multiple online platforms. Beyond a talent for writing, the successful candidate will exude passion, talent, and a driving desire for excellence in all they do.
The social media specialist will work closely with the social media team to help communicate our message through a variety of social media outlets. Daily responsibilities include, but are not limited to:
Future US, Inc., is hiring a Social Media Editor in S. San Francisco, California
Responsibilities:
If technology and social media had a baby, it would be this job. You'll capture the world’s attention by promoting tech-focused features, stories, events, entertainment, press coverage, etc. and why it matters essentially driving, managing, and lifting TechRadar’s online reach. Using analytics to sift through trends, relevant stories, and untapped opportunities is the primary you develop content. But you’ll have your finger on the pulse of the big events happening across everything from gaming to movies, from television to the front pages and be able to curate the biggest global stories for an audience that loves tech.
Part of the Future US, Inc.’s family of brands, TechRadar is becoming the US’s biggest technology site and already the biggest technology site in the UK. Total reach is 20+ million people every month across the globe. Future holds market-leading positions in Technology, Gaming, Music, and the Creative sectors making it a truly fun place to work where we are trusted by our users and determined not to let them down. We’re unafraid to take risks for the right opportunity.
Requirements:
Other listings:
Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.
Here are this week's job listings I found interesting:
Brigade is hiring a Social Analytics Coordinator in New York, New York
Responsibilities:
- Providing the Social Media Team with support on all social media campaigns.
- Responsible for weekly campaign status reports and buzz monitoring reports.
- Conducting and compiling research about the social media space, as well as research related to the development and execution of specific campaigns.
- Ability to track online discussions and buzz surrounding campaigns – including various social media environments and online forums.
- Ability to identify trends and optimize content based on performance.
- 0-1 Year of Analytics Experience within Social Media Marketing/Digital Marketing.
- A self-starter mentality with a solid sense of judgment.
- A skilled team player who can handle multiple tasks at once.
- Proactive, detail-oriented, and extremely organized.
- Adherent to deadlines and follow-through.
- Strong proficiency and comfort level with numbers and analysis, being able to spot trends and draw conclusions from a myriad of data sets.
- Creative thinker who can contribute ideas and collaborate on strategies for campaigns.
- Strong proficiency in Excel and other Microsoft Office tools.
- Preferred but not required: Experience in Social Tracking dashboards and monitoring tools (HootSuite, Tweetdeck, Sysomos, etc.)
A Healthcare Company is seeking a Social Media Specialist in Santa Monica, California
Responsibilities:
We're looking for a rockstar social media specialist who's eager to learn the ins and outs of comprehensive social media campaigns. This opportunity requires the ability to coordinate, research, and create social media content, while assisting in the management of social media activities for multiple online platforms. Beyond a talent for writing, the successful candidate will exude passion, talent, and a driving desire for excellence in all they do.
The social media specialist will work closely with the social media team to help communicate our message through a variety of social media outlets. Daily responsibilities include, but are not limited to:
- Assisting in content creation, production, posting, and online conversations across multiple social networking platforms
- Creating and managing social media editorial calendars to drive activity around key messaging
- Regularly reporting insights gained from social media monitoring tools
- Supporting social media team in ideation and implementation of campaign strategies, project descriptions, schedules, and estimates
- Identifying partnership, collaboration, and co-marketing opportunities in social media that extend reach and credibility
- Actively engaging with online communities via social networks, including responses to inquiries, encouragement/support and conversational engagement to promote corporate messaging and increase brand awareness
- Cultivating consistent, ongoing relationships with key influencers within the addiction treatment and recovery space
- Identifying and recommending relevant content that is actively being discussed online and/or is relevant to core audience
- 1-2 years professional experience w/ Facebook, Twitter, LinkedIn, Pinterest, G+
- Degree in Marketing, Communications, Journalism, PR, or other related field
- Knowledge of social media management & analytics tools such as SproutSocial, Buffer, Hootsuite, SocialBro, TweetDeck, Followerwonk, Facebook Insights, Twitter Analytics, Pinterest Analytics, etc.
- Experience with social media design tools such as Canva, PicMonkey, Pagemodo, Piktochart, Infogr.am, etc.
- Bonus: experience in professional writing and/or copy editing
- Extra Bonus: experience or an interest in addiction/mental health awareness
Future US, Inc., is hiring a Social Media Editor in S. San Francisco, California
Responsibilities:
If technology and social media had a baby, it would be this job. You'll capture the world’s attention by promoting tech-focused features, stories, events, entertainment, press coverage, etc. and why it matters essentially driving, managing, and lifting TechRadar’s online reach. Using analytics to sift through trends, relevant stories, and untapped opportunities is the primary you develop content. But you’ll have your finger on the pulse of the big events happening across everything from gaming to movies, from television to the front pages and be able to curate the biggest global stories for an audience that loves tech.
Part of the Future US, Inc.’s family of brands, TechRadar is becoming the US’s biggest technology site and already the biggest technology site in the UK. Total reach is 20+ million people every month across the globe. Future holds market-leading positions in Technology, Gaming, Music, and the Creative sectors making it a truly fun place to work where we are trusted by our users and determined not to let them down. We’re unafraid to take risks for the right opportunity.
Requirements:
- You’re a technology guru and ready to promote all-things technology to the world
- You already have a strong social media presence
- You've got 3+ years of related experience
- You understand tech, know how it moves, and know how to package/promote stories on FB
- You use Google Analytics to help inform content creation and promotion
- You're a superuser of photoshop or other design software
- You know all about using social media to drive website traffic and promote content
- You’re passionate and adventurous for new content formats, platforms and methods for story-telling and can align brand objectives
Other listings:
- Media Bistro Job Listings (note not all the jobs listed here are social media positions):http://www.mediabistro.com/alltwitter-jobs/?c=stnav
- LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager or http://www.linkedin.com/job/q-social-media-marketing-jobs or http://www.linkedin.com/job/q-social-media-strategist-jobs
- CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
- Indeed.com: http://www.indeed.com/jobs?q=Social-media
- Simply Hired: http://www.simplyhired.com/k-social-media-jobs.html
Tuesday, October 20, 2015
Tuesday Tips: Post Pictures on Twitter
For those relatively new to Twitter and Social Media, this might be a surprise. For everyone else who has been around the block a time or two already know this - but you can post more than just words to Twitter, you can post photos and videos as well.
Today's tip: Post pictures to Twitter!
Now, after saying this, there are a few things to remember. You will lose a number of characters when you add an image to Twitter, so keep that in mind when preparing a post to go along with your photo. Keep the tweet and associated hastags short and sweet. Make sure the pictures are engaging - since Twitter now shows previews of images in timelines, it is important to make images engaging.
Most importantly - have fun with it.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
Today's tip: Post pictures to Twitter!
Now, after saying this, there are a few things to remember. You will lose a number of characters when you add an image to Twitter, so keep that in mind when preparing a post to go along with your photo. Keep the tweet and associated hastags short and sweet. Make sure the pictures are engaging - since Twitter now shows previews of images in timelines, it is important to make images engaging.
Most importantly - have fun with it.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
Monday, October 19, 2015
The Monday Search: Job Listings as of 10/19/15
There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.
Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.
Here are this week's job listings I found interesting:
Banjo is hiring a Social Media and News Curator in Las Vegas
Responsibilities:
Jmp Creative is hiring a Social Media Specialist in Santa Ana, California
Responsibilities:
We want you to help create content and engage our growing social network for our clients. We want you to be part graphic designer, part writer, part analyst and have one hell of a magnetic personality that comes through in all your work. We want you to straddle the impossible line of creativity and logistics. We want you to be just as excited to share that killer viral video you finished editing as you are when you find a way to add 5,000 followers overnight.
Requirements:
We’re looking for both Senior and Junior positions, so be specific on your skills and experience. If you’ve managed a team before, let us know. If you have additional skills that you think apply to this position and we didn’t call them out, let us know.
For more information: http://www.simplyhired.com/job/74661.63487
Other listings:
Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.
Here are this week's job listings I found interesting:
Banjo is hiring a Social Media and News Curator in Las Vegas
Responsibilities:
- Use our unique technology to validate, distribute and promote breaking news events at top speed to journalists and editorial teams
- Sort and curate collections of social media posts into cohesive, linear stories
- Curate social content for upcoming events, like sports, music, festivals, fashion and more
- Research and fact checking quickly
- Bachelor’s Degree (Journalism or Communications focus a plus)
- Minimum of 1 year of experience thriving on a fast-paced team
- You have a passion for current events, specifically in social media and news (while we don’t expect you to have 5000+ followers on Twitter, we do expect you to have a social media presence)
- You are extremely organized with great attention to detail, and have an amazing ability to prioritize while accurately completing tasks
- You are a fast learner and a creative thinker
- You thrive on competition and exceed expectations
- You have outstanding written and verbal communication
- You have a positive and proactive attitude
- You can think quickly and operate with a sense of urgency at all times
- You are technically savvy and have a solid understanding of Microsoft Office and Google Docs
- ***YOU MUST BE ABLE TO PASS A BACKGROUND CHECK AND OBTAIN A SECURITY CLEARANCE***
Jmp Creative is hiring a Social Media Specialist in Santa Ana, California
Responsibilities:
We want you to help create content and engage our growing social network for our clients. We want you to be part graphic designer, part writer, part analyst and have one hell of a magnetic personality that comes through in all your work. We want you to straddle the impossible line of creativity and logistics. We want you to be just as excited to share that killer viral video you finished editing as you are when you find a way to add 5,000 followers overnight.
Requirements:
- A Bachelor's degree or 3-5 years of experience working and creating within social & digital media.
- Must have experience managing a social media account for clients.
- Must have extensive experience with the backend management of content on YouTube, Instagram, Twitter, Vine, Tumblr. Also, experience with network managers such as Hootsuite is a huge plus.
- Must have experience with Photoshop and Illustrator to create graphics and layouts that will be posted.
- Must be extremely detail-oriented.
- Should have experience shooting and editing videos, preferably in Final Cut Pro.
- Should have experience using Keynote on the Mac platform.
We’re looking for both Senior and Junior positions, so be specific on your skills and experience. If you’ve managed a team before, let us know. If you have additional skills that you think apply to this position and we didn’t call them out, let us know.
For more information: http://www.simplyhired.com/job/74661.63487
Capital One is hiring a Paid Social Media Planner/Manager in Virgina
Responsibilities:
- Work with Social Media and Brand strategists to recommend paid media needs for our national social programs
- Drive strategic media recommendations to help drive growth of our follower base and engagement on our Capital One branded social platforms
- Brief media teams and oversee the development of media plans, ensuring that plans are effective and deliver on business and brand goals
- Work with Agency partners to develop media recommendations, oversee media buying process and help team deliver on media buys
- Partner with enterprise media team to ensure alignment of media plans
- Partner with Procurement to identify best in class agency partners and lead selection process as needed
- Partner with analytics team to plan measurement of effectiveness of media plans
- Share channel and campaign learnings and teach teammates about best practices
- Generate and apply insights from industry paid social best practices
- Handle various project-oriented tasks as needed such as process improvements, calendar development and execution
- Work with community managers to ensure flawless execution of paid media vis-à-vis the brand’s BAU channel efforts
- Manage department budget, including monthly reconciliation, providing reports as needed, and identifying opportunities for social media investment
Requirements:
Basic Qualifications:
- Bachelors Degree or Military Experience
- At least 4 years of media planning and buying work experience
- At least 3 years of experience in digital and social media marketing channels
- At least 2 years of experience managing budgets
Preferred Qualifications:
- Masters Degree
- Experience in Social marketing in channels like Facebook, Twitter, Pinterest, and Google platforms.
- Experience working at a digital media planning / buying agency
- Experience writing media briefs and working with marketing strategy and agency partners
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Other listings:
- Media Bistro Job Listings (note not all the jobs listed here are social media positions):http://www.mediabistro.com/alltwitter-jobs/?c=stnav
- LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager or http://www.linkedin.com/job/q-social-media-marketing-jobs or http://www.linkedin.com/job/q-social-media-strategist-jobs
- CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
- Indeed.com: http://www.indeed.com/jobs?q=Social-media
- Simply Hired: http://www.simplyhired.com/k-social-media-jobs.html
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