Monday, February 9, 2015

Monday Funday: January in Review

The first Friday of each month, I do a quick article reviewing topics from the previous month, including links to the articles, breaking it down by platform and theme as well as providing a link to read the full article.  Unfortunately, while I started the article on Friday, I didn't get to finish it till Sunday night, so it's not going up till Monday. A wee bit late.

As always, I'm glad to answer questions folks have and look forward to more questions coming my way.

The Monday Search - These are the job listings I posted each week.
Tuesday Tips: All
  • Jan. 20: Tuesday Tips: Don't Give Up - A brief discussion about not giving up on social media even if it seems like what you are doing isn't working. Remember it takes time to build a brand, build followers and build followers who engage and interact. Give it time.
  • Jan. 27: Tuesday Tips: Watch and learn - Another quick tip, which relates to all social media platforms, is sometimes to sit back, watch and learn how the platforms work and what engages people the most. Sometimes watching and learning is your best bet to learn as you go.
Tuesday Tips: Facebook
Wednesday Words: All
Wednesday Words: Google+
Wednesday Words: Twitter
Thursday Tutorials: Facebook
Other Posts

Thanks for reading!  Posts will continue to roll out this month and on-going.  Please leave any comments, questions, etc. in the comment section below!
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The Monday Search: Job Listings as of 02/09/2015

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

Inked is hiring a Web/Social Media Editor in New York, NY

Responsibilities: 
Do you want to be the voice of rebellion? Inked magazine is looking to add to their online team. We are seeking a web/social media editor who knows what’s trendy and trending. This is a full-time position with long-term career opportunity. We are seeking a talented, experienced thinker with the voice to speak to our community and the social media savvy to engage a wide and dedicated audience. We need a self-starter who can work independently but also add to the dynamism of our squad. Tattoo knowledge is a plus but not required. Neither is having tattoos.

If you would like to be considered for the position, please e-mail press@inkedmag.com with your resume, a cover letter (including what grammatical error was made in the above paragraph), a few clips and a summation of yourself in 140 characters or less.

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=176451&page=1

Flex-Pharma is hiring a Social Media Manager in New York, NY

Responsibilities:
This is a freelance opportunity (approx 20 hours a week) in the short term, with the potential of quickly ramping up to full time. Reporting to Head of Marketing, the Social Media Manager will work closely with the Marketing and Communications team to establish a social media presence across a range of platforms including Twitter, Facebook, Instagram, YouTube, Vine, SnapChat and more. The Social Media manager will use a passion for and experience in working with a range of sports-related subjects to identify and cultivate different digital audiences from big league pro sports to more niche or extreme sports verticals. He or she will also be responsible for ongoing research and monitoring, as well as consumer engagement of related online communities related to various sports audience verticals.

Manager will be primarily responsible for the execution of an editorial calendar and a social media content stream. This role will work in lock step with PR/communications to coordinate delivering key messaging and announcements across social in a strategic, precisely timed manner. In addition, he or she will help develop the social media ‘voice’ for the brand and look for opportunities to create or engage in conversations related to breaking news or relevant trends in that voice. This role will also be primarily responsible for managing of reporting and measurement of social media performance on an ongoing basis. The Manager will contribute to overall marketing strategy development.

Qualifications:
Ideal candidate has at least 3-4 years experience in similar role with lifestyle or sports brand, either in-house or inside an agency environment, and thrives in a fast paced, dynamic, start-up environment. Must be a strong verbal and visual communicator, curious, focused and have a passion for and experience working in a range of sports and lifestyle brands.

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=176534&page=1

MTV World is hiring a Social Media Marketing Manager in New York, NY

Responsibilities:
The Social Media Marketing Manager will be responsible for social media efforts designed to increase brand awareness and engagement in promoting tune-in/streams/views for MTV World's long form series on various platforms. This includes social efforts that are part of marketing plans across various online communities and social platforms. You will be expected to strategize, produce/create innovative content, schedule, publish and occasionally live tweet. Provocative and compelling creativity in producing social media content across multiple social platforms – community development of Facebook pages and Twitter profiles, image and video sharing platforms (Instagram, Vine, Snapchat, etc.) and social blogging (Tumblr). This person will also be responsible for managing content on the YouTube platform.

Creativity in content creation is an extremely important part of this role. The ideal candidate must have a complete and instinctive understanding of social networks, new trends and how they can be leveraged collectively to drive impact, loyalty and engagement.

Daily responsibilities include:

  • Managing official communities across social media including Facebook, Twitter, Instagram and Tumblr as well as
  • Social media asset creation and management
  • Tracking of social content
  • Reporting online buzz regarding programming
  • Identifying new opportunities for marketing based on social media insights, existing data and content – and executing on these ideas to build an online engaged community 
  • Maintain awareness of industry trends and the competitive landscape, including social media best practices, emerging social tools, etc. and ongoing monitoring of peer accounts/efforts
  • Exploring new social media marketing opportunities for MTV World


Qualifications:

  • Bachelor’s Degree
  • Proven experience and success in social media marketing 
  • At least 3 -5 years of relevant experience
  • Knowledge of Fashion, Film, Music, and Activism content and relevant players in these categories
  • Ability to act as a social content curator activating fan communities
  • Experience/proven success with social media publishing and community development, monitoring and measurement platforms
  • Attention to detail
  • Excellent verbal and presentation skills
  • Creative writing and story-telling skills
  • Experience working with Photoshop
  • Ability to easily interface with all levels of management and cross-functional teams
  • Ability to work independently
  • Ability to multi-task changing priorities
  • Strong organizational skills
  • Flexible attitude
  • Passion for emerging technology and social media a must
  • Motivated self-starter and solutions oriented problem solver

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=176484&page=1

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.
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Thursday, February 5, 2015

Thursday Tutorial: How to Audit Your Facebook Page

In this week's Tuesday Tips, we advised readers to routinely audit their Facebook page and promised that we would show them how to do this in this week's Thursday Tutorial.  Well it's Thursday, so here's the tutorial!

To update/change your profile or cover image, see these tutorials:

There are several places you should verify data and settings at.  The first place is your About page.

The first is to visit your About tab on your page.  To do this, load the page you want to audit.



Then click on the About tab.  That will load a page similar to this:


As you can see, some areas are active links to click on to update.  Other areas, if you mouse over them, an edit button will appear on the right hand side.  If you click that, you can update the info for that area.

The next place to audit is your settings tab, which is located at the very top of your page.  Click on settings, then review the settings for the "General," "Page Roles," "Suggested Edits," and "Features" tabs.

When you are doing your audit, it is a good time to check your admins (which is the Page Roles tab) to make sure people who should have access do and those who should not, do not.

Audits shouldn't take long to do but are a good way to make sure your page is current and stays that way.

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people. Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users. Thursday Tutorials are written for the layman and are designed with everyone in mind. You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.
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Wednesday, February 4, 2015

Wednesday Words: Archiving

Sorry for the late post today, I accidentally hit "save" instead of "schedule" when I was finished writing it last night.

Today's word, archiving, is frequently used on the internet, varying from archiving of forum posts to blog archives to newspaper archives, etc.  But you can also archive social media messages and associated metadata for purposes of regulatory compliance.

Many companies archive all of their social media messages due to the simple fact more and more business communications occur via social media.  By archiving messages, organizations can save social conversations in their own secure databases similar to how they store email or other important documents and conversations.

Archiving posts and conversations allow them to be looked at down the road and analyzed to track how effective the conversations and social media activities were.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.
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Tuesday, February 3, 2015

Tuesday Tips: Audit Your Facebook Page

Today's tip is probably something we haven't really thought about, especially if your page has been established for several years.  However, things often change over the years, whether it be place of address, updated contact information or other information.

Thus, today's tip is to audit your Facebook page.

Set a date to review your Facebook page once or twice a year.  Make sure all the information is up to date.  Update your cover image if you haven't done so in a few months.

Some things to check for:

  • Update images for logo/cover photo if something has changed recently in the logo
  • Make sure you have a customized URL for your page - if your page was set up a long time ago, you may have forgotten to claim your customized URL.  Do so now!
  • Verify the data in the about section is current and up-to-date. This includes:
    • Email Address if you want to be able to be contacted via email
    • Website address
    • Official page, if you are a fanpage of a brand and not the official page of the brand
    • Awards your company has won,
    • Etc.
  • It's also a good idea to double check your category.  Facebook may change your categories if it feels you aren't in the right category. If you feel you were changed in error, change it back.

We will discuss how to verify some of this information and how to update it in this week's Thursday Tutorial.

It's also good to remember that Facebook changes every so often, so auditing your page to add new features - such as the "Call to Action" button, is a good idea.

Good luck!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
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Monday, February 2, 2015

The Monday Search: Job Listings as of 02/02/2015

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

SheKnows Media is hiring a Social Media Editor/Manager in New York, NY

Responsibilities:
We are looking for a creative Social Media Manager that can help lead the social strategy for our online media properties: StyleCaster and SheKnows.

Social is a key part of our identity both as a content leader and as a company and the Social Media Manager will be responsible for crafting innovative new strategies and ideas around our existing community, as well as other social platforms. This position play a key role on our editorial team, offering the opportunity to lead social media accounts that already have massive followings and brand recognition!

The ideal candidate will have proven experience in social media, and should have a strong knowledge of the style, beauty, and pop culture or women's lifestyle space (from food to parenting to relationships).

We are looking for a rock star, a self-starter and a smart strategist who fits with our dynamic culture and works well with our dedicated teams!

Qualifications: 
  • 4-7 years of experience in social media, as well as a successful track record of managing big social accounts across different platforms
  • Experience with social media analytics, listening metrics, keyword tracking, and third-party reporting tools
  • Working knowledge of Wordpress, Adobe Social, Google Analytics and SEO keyword tools
  • Working rolodex of both third-party and in-house social media partners, as well as top players and influencers in the digital lifestyle space
  • Exceptional collaboration skills; adept at balancing department needs that are both creative and technical
For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=175589&page=1

Scott & White Health care are seeking a Social Media and Web Content Manager in Temple, TX

Responsibilities:
  • Assist director to provide and direct overall web content strategy for the organization
  • Based on this strategy, create effective content targeted to identified audiences
  • Establish a work plan and content mining strategy to make sure that all SWHP web content is current and updated on a regular basis
  • Effectively update and modify content for search engine optimization
  • Manage social media marketing campaigns and day-to-day activities including, but not limited to, curate relevant content to reach identified audiences, write editorial content, monitor effective benchmarks for measuring the impact of social media programs and compile monthly reports showing results
  • Advocate for SWHP in social media spaces, engage in dialogues and answer questions where appropriate
  • Implement a proactive strategy for capturing member online reviews; monitor online ratings and respond accordingly
  • Identify threats and opportunities in user generated content surrounding SHWP, report to appropriate management.
  • Perform other position appropriate duties as required in a competent, professional and courteous manner
Qualifications:
  • Professional experience writing content for the websites - functional understanding of html, flash, CSS and dynamic websites
  • Proficient in content marketing theory and application
  • Experience sourcing and managing content development and publishing
  • Maintains a working knowledge of principles of search engine optimization
  • Demonstrate creativity and documented immersion in social media
  • Displays in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Demonstrates winning online community management techniques
  • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
  • Working knowledge of the blogosphere relevant to the healthcare field
  • Possesses strong foundation in digital marketing analytics, able to demonstrate why their ideas are analytically success of various search engine optimization and social media tactics through benchmarking and ongoing measurement
  • Excellent writing and language skills
  • Strong problem solving skills
  • Ability to manage multiple projects simultaneously with a high-level of independence.
For more information: http://jobs.sw.org/temple/health-plan/jobid5182899-social-media-and-web-content-manager-jobs?ss=paid

U-Haul is hiring a Social Media Content Strategist in Phoenix, AZ

Responsibilities
The U-Haul Social Media Team is looking for a Content Strategist who is experienced in the publication of a brand’s content through social channels. This individual will work closely with marketing managers, web analytics and other communications teams to establish a content marketing strategy for U-Haul Social Media profiles and social media administered sites. The ideal candidate understands the channels our audience is using, knows the nuances and context for each, and knows how to maximize company resources to drive impact across digital channels. This position will manage and define the plan for a continuous publishing schedule for social media profiles and social media administered sites, and analyze what content is performing well and how to improve. The ideal candidate will have a demonstrated proficiency in earning audience attention through classic inbound techniques (search, social). This includes a solid understanding of SEO and the way to create content that attracts attention. This individual also will work closely with our external partners on content sharing and planning.

Qualifications
  • 3-5 years+ professional experience in developing and analyzing digital campaigns and social media marketing campaigns
  • Undergraduate degree in either Communications, Marketing, Advertising, Statistics, Media Studies, Business and/or related fields
  • Understand SEM and SEO best practices to assist digital team with site and campaign optimization to improve search engine rankings through content marketing.
  • Strong analytical skills and ability to provide recommendation based on insights
  • Excellent written and oral communication skills, consulting skills and ability to collaborate and work well with others
For more information: http://www.careerbuilder.com/jobseeker/jobs/jobdetails.aspx?sc_cmp1=js_jrp_jobclick&APath=2.21.0.0.0&job_did=JHN2XD6YDQ42KXLC4Y2&showNewJDP=yes&IPath=JRKV0B

Newsday Media Grop is hiring a Social Media Moderator in Melville, NY 

Responsibilities:
We are looking for Cablevisionaries who always keep the customer first in mind, who insist on continuing to learn every day, who thrive in a highly collaborative work environment and who when presented with a challenge, don't quit until they find a solution.

Newsday.com is looking for a Social Media Moderator to help manage our Twitter, Facebook and overall social media strategy, oversee comments on the website and manage user-generated content from our headquarters in Melville, Long Island. The ideal candidate is a sharp, hardworking and flexible journalist who lives and breathes social media 24/7. We’re looking for someone to help us to engage users on social media sites such as Facebook, Twitter, Tumblr, etc. Brainstorm, draft and implement strategies to guide our social media efforts. Monitor comments and user-generated content on newsday.com. Work with editors and reporters on using social media in newsgathering. Steer tips on breaking news/community news to the appropriate online and print editors. Build and maintain relationships with other websites, and serve as a conduit for ideas. Participate in special projects as assigned.

Qualifications:

  • Bachelor's degree in journalism, mass communications or related field. 
  • Previous experience in a newsroom setting. 
  • Good understanding/knowledge of community-building and newsgathering on social media sites/blogs. 
  • Solid copy-editing and sharp writing skills to engage our audience. 
  • Flexibility to work various shifts and monitor online content. 
  • Reliable transportation to and from our Melville, Long Island office. 
  • Experience with PHP, Javascript, MySQL and/or data visualization a plus. 
For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=176226&page=1

Other listings:
The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.
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Friday, January 30, 2015

Social Media Marketing: Tips and Hints All Time Blog Stats

I'm one of those weird people that like looking at stats and seeing what posts have been the most popular in the last year. This helps me get an idea of what people are interested in reading about, but also tells me what I did right (perhaps) in marketing those pieces. Since I launched the blog in Nov. 2013 and it's now Jan. 2015, I figured it would be a good time to look at the five most popular posts between then and now.

The most popular post, beating the next most popular post by 69 hits, was "Tuesday Tips: Spell Check Before You Post".  This post had a total of 167 hits as of Jan. 28, 2015.  It was published July 8, 2014, and, honestly, just gave a common sense tip - to spell check before you post so you don't make a bad impression on your fans. As I recall, it was a pretty heavily retweeted post, which kinda mystifies me.

The next most popular post was "Wednesday Words: Social Lead Generation" and had a total of 98 hits thus far.  It was published July 2, six days before the above post was posted.

The third most popular post was a post I posted this year on Jan. 17 - "Saturday Sharing: 10 Steps to Creating a Winning Social Media Strategy."  I think I can attribute this to the SEO - especially the fact Social Media Strategy is in the title.  Still, it's pretty impressive to see this post has 81 views in the 11 days since it was posted.  At this rate, in a year it should still be in the Top 5 posts on the site.

The fourth most popular post was another "Tuesday Tips: Gain More Followers" which had 72 hits and was posted May 20, 2014.  I can understand why this one was popular - many people and brands want to know how to gain more followers on Twitter as well as other social media.

The fifth, and final, most popular post was one "The Monday Search: Job Listings Current as of 12/29/14".  While the job search/job posting posts are the most popular on a weekly basis, it was pretty surprising to see this one rise into the top 5 - and stay in the top 10 for the past few weeks - with a total of 60 views thus far.  This one I am a bit confused on.  I'm not sure what made it more popular than any of the other Job Listings, which average around 30ish hits total.

I look forward to looking back in six months and a year from now to see what's at the top, what's replaced what and what's trending then.
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