Thursday Tutorial: How to Audit Your Facebook Page

In this week's Tuesday Tips, we advised readers to routinely audit their Facebook page and promised that we would show them how to do this in this week's Thursday Tutorial.  Well it's Thursday, so here's the tutorial!

To update/change your profile or cover image, see these tutorials:

• Update/Add Cover Image
• Creating Your Page

There are several places you should verify data and settings at.  The first place is your About page.

The first is to visit your About tab on your page.  To do this, load the page you want to audit.

Then click on the About tab.  That will load a page similar to this:

As you can see, some areas are active links to click on to update.  Other areas, if you mouse over them, an edit button will appear on the right hand side.  If you click that, you can update the info for that area.

The next place to audit is your settings tab, which is located at the very top of your page.  Click on settings, then review the settings for the "General," "Page Roles," "Suggested Edits," and "Features" tabs.

When you are doing your audit, it is a good time to check your admins (which is the Page Roles tab) to make sure people who should have access do and those who should not, do not.

Audits shouldn't take long to do but are a good way to make sure your page is current and stays that way.

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people. Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users. Thursday Tutorials are written for the layman and are designed with everyone in mind. You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Tuesday Tips: Audit Your Facebook Page

Today's tip is probably something we haven't really thought about, especially if your page has been established for several years.  However, things often change over the years, whether it be place of address, updated contact information or other information.

Thus, today's tip is to audit your Facebook page.

Set a date to review your Facebook page once or twice a year.  Make sure all the information is up to date.  Update your cover image if you haven't done so in a few months.

Some things to check for:

• Update images for logo/cover photo if something has changed recently in the logo
• Make sure you have a customized URL for your page - if your page was set up a long time ago, you may have forgotten to claim your customized URL.  Do so now!
• Verify the data in the about section is current and up-to-date. This includes:
• Email Address if you want to be able to be contacted via email
• Website address
• Official page, if you are a fanpage of a brand and not the official page of the brand
• Awards your company has won,
• Etc.
• It's also a good idea to double check your category.  Facebook may change your categories if it feels you aren't in the right category. If you feel you were changed in error, change it back.

We will discuss how to verify some of this information and how to update it in this week's Thursday Tutorial.

It's also good to remember that Facebook changes every so often, so auditing your page to add new features - such as the "Call to Action" button, is a good idea.

Good luck!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.