Saturday Sharing: 10 Tips for Twitter Marketing

With more than 271 million users creating more than 500 million tweets a day, if you aren’t using Twitter to promote your brand, your book or your blog, the only question I have is why? Because of it’s size and the mass amount of content, using Twitter can be challenging to anyone new to Twitter, especially with being confined to 140 characters.

CIO Whitepapers offers an ebook titled “10 Things Marketers Should be Doing on Twitter” which promises to teach you what you should be doing to get more retweets, followers and business prospects as well as best business practices for Twitter.

You can acquire the 13 page ebook/whitepaper here: http://research.ciowhitepapers.com/?option=com_categoryreport&task=viewabstract&pathway=no&title=50414&frmurl=http%3a%2f%2fforms.madisonlogic.com%2fForm.aspx%3fpub%3d162%26pgr%3d977%26frm%3d1676%26autodn%3d1%26src%3d10873%26ctg%3d2%26ast%3d50414%26crv%3d0%26cmp%3d16778%26yld%3d0%26clk%3d6160158076151597188%26embed%3d1

Friday Sharing: More Pinterest Tips: 11 Things brands need to consider when pinning

Pinterest is an interesting social network for brands to branch into. Not only do you have to make sure the stuff on your website is interesting and has good graphics to make it pinnable, you also have to be actively involved in Pinning and sharing stuff on your brand's Pinterest boards.

Hello Society has a great article regarding 11 tips brands need to consider when pinning on Pinterest.

Did you know you can schedule pins? (I didn't, now I need to look into this).

Remembering to audit Pinterest just like you audit your other social media networks.

Planning out Pins, sharing pins and more.

If you hire a social media manager for your brand, be sure that they understand Pinterest and branding with Pinterest as well.

Check out this article for other useful tips and information that you should consider when branding with Pinterest: http://hellosociety.com/blog/11-things-brands-need-to-consider-when-creating-their-pinterest-marketing-strategy/

Thursday Tutorials: How to Compare Page Performance to Similar Pages

Facebook has a relative easy tool to use to allow brand managers and page owners to easily see how well their posts are doing compared to pages of similar brands. While it requires you to do a little leg work to find similar pages, the information it may provide could be invaluable, especially if you use it to compare 5 other fanpages to your own.

To access this insight, go to the page you own that you want to compare to other pages and click on the Insights option.  That will load this page:

Scroll down to the bottom. This is where you'll find the "Pages to Watch" section. Your page will appear there by default. Click on "Add pages" to pull up the following pop up window.  Please note: if you click anywhere outside the window, it will close, but all you have to do is click on "Add pages' again.

 If you know of a specific page you want to watch, you can type in the name of it and it will help you find it. Otherwise, you can search for topics like I did. I searched for "social media tips" and had the following list shown for pages I could add to watch:

To add a page, simply click on Watch Page. Unfortunately the window completely disappears and you have to redo the search again, but it's not too much of a pain.  Once added, the page you watch is automatically added, based on rank, to your Watched pages section, compared to yours, as seen below.

You can add a total of five pages to your watched pages list. From there you can look into what posts worked well for them and see what you can do to improve your own page's statistics.

Good luck!

Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people.  Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users.  Thursday Tutorials are written for the layman and are designed with everyone in mind.  You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.

Wednesday Words: Content Strategy

A lot of what we talk about on this blog has to do with content and using that content to drive sales, website visits, or whatever it is you're looking to get out of social media. We've talked about planning and creating a social media plan. That brings us to today's word: Content Strategy.

Content Strategy is part of creating a social media plan. It helps you define what social media channels to use for your company, what types of content to be shared via what channels as well as a schedule of content production and posting. It is, ultimately, the planning and development of the social media plan which you use to create your shareable content.

What is your content strategy? Have you looked at what social media networks you want to use yet? Have you considered the various types of content and what works best for each network? Do you have a strategy and a plan of action? These are all things to consider when working on your social media plan.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday Tips: Be Prominent

As a brand, you must appear in the right places at the right time to get in front of the audiences you want to target. This means you need to know if your target audience is on Facebook, Twitter, Instagram, Pinterest or a combination of those or other social media networks then actively join and participate in those sites.

To help find out where your brand may be being found without you realizing it, you can use a free, online social network search engine, called Social Mention, to see if your brand is being talked about. You can also search hashtags and keywords that may be associated with your brand to see who's talking about your brand or if not, what they are talking about.

This may help you to narrow down which social media networks you want to be a part of if you are at a loss for where to start.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

The Monday Search: Job Listings as of 07/13/2015

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

A Culinary Startup in San Francisco is seeking a Digital Media Specialist

Responsibilities

• Create and regularly schedule social media posts on Facebook, Twitter, Instagram and Pinterest. 
• Map out a blog and social media editorial calendar around seasonal foods and ingredients.
• Help with writing weekly blog posts, editing and promoting through social media and e-newsletters. 
• Grow engagement, reach, and impact on social media channels through proactive campaigns and community management.
• Manage email lists and create monthly e-newsletters.
• Update website and/or coordinate changes with website developer. 
• Work with PR team to coordinate cookbook launch events and press. 

Requirements

• Proven track record in social media. 
• A major interest in cooking and current trends in the industry. 
• Strong written and verbal skills. 
• Excellent project management skills and ability to juggle multiple projects. 
• Experience blogging 
• 2-3 years of experience managing social media platforms for communities or brands. 
• Proficiency with HootSuite, MailChimp, WordPress, and Photoshop or Illustrator
• BS in Communications, Marketing, Business, New Media or Public Relations

For more info: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=182486&page=1

American Legacy Foundation is looking for a Senior Social Media Specilist in Washington D.C.

Responsibilities:
Behind every awesome ad or cool campaign is a team of savvy, dedicated, creative and diligent people who are passionate about what they do. The Senior Social Media Specialist is integral to the Marketing Expertise Center's interactive team in assisting on social media projects for grassroots and partnerships for truth. Such responsibilities include monitoring, execution, and maintenance of truth's owned properties, web video production, social analytic analysis, and copywriting for online and project management of a highly awarded and evolving national youth brand.

Requirements:
The ideal candidate must a bachelor's degree with 4-5 years of experience in advertising, communications, marketing, new media or public relations. The individual should have a strong understanding of the social media universe including Facebook, YouTube, Twitter, Instagram, Vine, Snapchat, blogs, etc. Excellent communication and computer skills with the ability to work independently and efficiently on concurrent projects; the ability to develop and maintain strong working relationships with internal staff and outside partners/vendors. Advertising agency experience is a plus.

For more information: http://www.mediabistro.com/alltwitter-jobs/jobview.asp?joid=182462&page=1

Other listings:

• Media Bistro Job Listings (note not all the jobs listed here are social media positions):http://www.mediabistro.com/alltwitter-jobs/?c=stnav
• LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager or http://www.linkedin.com/job/q-social-media-marketing-jobs or http://www.linkedin.com/job/q-social-media-strategist-jobs
• CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
• Indeed.com: http://www.indeed.com/jobs?q=Social-media
• Simply Hired: http://www.simplyhired.com/k-social-media-jobs.html 

The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.