Three folks that post about social media and have jobs in the social media industry all have the same advice, worded differently: Pick your platforms and don't spread yourself thin.
“Don’t spread yourself thin; be strategic and focus on one platform that seems most promising for your brand and be awesome at that, rather than being mediocre at a bunch of different platforms.”-- Matt Steele, Social Media Planner, San Diego Zoo @mattofsteele
“Identify the correct social media platform(s) and then post with some consistency, commit to at least once per week.”-- Matthew Service, Founder, Service Internet Solutions @mattservice
“Choose the social media platforms that work for your business and reach your target market.”-- Jenneil Peters, CEO and Founder, Modern Working Woman @ModWorkingWoman
With that many people saying essentially the same thing, they can't be wrong. Take the important bits (focus on the correct social media platform(s) and post with regularity and you'll be doing good.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.