Tuesday Tips: Show Restraint

Many people new to social media for their brand make one common mistake: they spread themselves too thin and put their brand on social networks that don't support their brand like it should.

Don't make the same mistake - or if you have made the mistake, now's the time to scale it back. Learn which social media networks your patrons are on then embrace those. In addition, when considering adding new social media networks to your marketing plan, make sure the network will effectively support your brand's promise to your customers as well as your customer's perceptions of the brand. If the network doesn't do these things, don't participate on it.

So the ultimate tip here is, exhibit restraint when you start using social media for your brand. Start with 1-3 social media networks then grow from there if it is appropriate.

Good luck!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Tuesday Tips: Don't Spread Yourself Thin

Three folks that post about social media and have jobs in the social media industry all have the same advice, worded differently:  Pick your platforms and don't spread yourself thin.

 “Don’t spread yourself thin; be strategic and focus on one platform that seems most promising for your brand and be awesome at that, rather than being mediocre at a bunch of different platforms.”-- Matt Steele, Social Media Planner, San Diego Zoo  @mattofsteele

“Identify the correct social media platform(s) and then post with some consistency, commit to at least once per week.”--  Matthew Service, Founder, Service Internet Solutions  @mattservice

“Choose the social media platforms that work for your business and reach your target market.”-- Jenneil Peters, CEO and Founder, Modern Working Woman @ModWorkingWoman

With that many people saying essentially the same thing, they can't be wrong.  Take the important bits (focus on the correct social media platform(s) and post with regularity and you'll be doing good.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.