Saturday Sharing: How to Measure Social Media/PR Impact

"How do I measure the impact of social media or a PR campaign for my brand?"

This is a questions asked by many different people, from the social media manager, to the PR manager, to the Marketing Manager and even the CEO.  Unfortunately, the answer isn't easy.

Today's shared article is from SEO Book and it covers just this topic, including the fact that there is no standardized way to measure ore report social media impact - which is something that anyone new to social media needs to know.  It is also important for any one in charge over you to understand this as well.

The article also covers things that should be measured, what to look at and questions to ask yourself as you consider measurement statistics.

Check out this valuable article here: http://www.seobook.com/measuring-social-media

Wednesday Words: Skype

Today's word is technically not a term used in social media so much, but is often used for conversation and messaging - especially with gaming or business and is often linked as a way to contact someone either within LinkedIn or Twitter and Facebook.  That word is Skype.

Skype is a free messaging program that is available for XBox, PC, Mac and almost all mobile devices which allows users to text, call and video chat each other.  Users can also purchase plans which allow them to receive phone calls via their personal Skype account.

Any two people with Skype accounts can contact each other for free using this program.  It's a great way to communicate with people overseas or without normal phone service.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday Tips: Remember to Like Your Own Page's Posts

Whether you are the only person posting to your Facebook brand page or if you have other people posting to it, there's an important thing you and the other posters should be doing:  Like your page's posts as your page and as yourself.

Rick's Daily Tips has an awesome article on why you need to be doing this.  If you don't believe me, maybe you'll believe him.

His article, found here, explains why this works and why it's important.  Basically, friends can see things you like if they have their friend news feed ticker turned on and may be interested in something you like and click on it to read more about it.   If you're wanting your friends to see and interact with your business - especially if it's a local business - then this is the way to do it.

Remember: Like your brand's post as yourself.  Be sure to change to posting as yourself before you click like.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

The Monday Search: Job Listings Current as of 09/22/14

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Artisan Talent is seeking a Social Media Associate Director in Las Vegas

Responsibilities:

• Works closely with a team or autonomously, always collaborating, across a wide range of client categories.
• Supervises and manages designated staff workloads within their teams while maintaining and building team camaraderie.
• Manages multiple projects in a fast-paced, time-sensitive environment.

Qualifications:

• Bachelor’s degree in marketing or equivalent experience
• Minimum 5-7 years’ experience of authoring and implementing content and strategic social plans
• Experience managing multiple direct reports / teams
• Excellent writing skills, able to quickly write editorial and technical  content
• Highly analytical, with an understanding of digital metrics to measure program impacts.
• Has work experience in advertising, PR, online marketing, social media community management or similar field.
• Understands social media universe tools and trends including Facebook, Twitter, YouTube, Instagram, Pinterest, Vine, Foursquare, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Wikis, blogs, etc.
• Strong knowledge of interactive media planning and buying, including SEM and paid social.

For more information: http://artisantalent.com/job_order/social-media-associate-director/?originalsource=SimplyHired.com&utm_source=SimplyHired&utm_medium=CPC&utm_campaign=SimplyHired

Worldventures is hiring a Social Media Coordinator

Responsibilities:

• Develop and implement social media strategies and plans that facilitate and are integrated with the company's strategic goals.
• Work closely with all departments to develop timely posts and content that is relevant to and supports the company's strategy and goals.
• Identify, create, write, prepare/format, post and manage relevant and interesting editorial content in multiple channels including blogs, Twitter, Pinterest, Instagram, Facebook, Google+, LinkedIn and other social media sites as needed to grow company pages.
• Respond to stakeholder inquiries and comments on established channels in real time as necessary in conjunction with Client Services.
• Listen to and monitor all social media outlets: pages, sites, blogs on a daily basis and post/respond on particular topics or in response to other posts/comments to facilitate conversations.
• Set, track and report on insights and meaningful metrics (KPIs) each week to evaluate success.
• Maintain social media post calendar.

Qualifications:

• Bachelor's Degree preferred, preferably in Journalism, Communications, English or related discipline
• Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
• Understanding of popular social networks - design, functionality, users
• Proficiency in social listening tools
• Basic knowledge of HTML and Photoshop and/or Adobe Illustrator highly preferred
• Strong organizational skills with high attention to detail
• Must be adaptable to a fast-paced and changing department
• Resourceful with the ability to foresee and react to company needs
• Personable, ability to work well with a variety of different personality types and skill sets
• Excellent verbal, written, and presentation skills; candidates will be required to submit writing samples

For more information: https://careers-worldventures.icims.com/jobs/1334/social-media-coordinator/job?mode=job&iis=Indeed&iisn=Indeed.com

UMBC is hiring a Coordinator for Commuter Engagement

Responsibilities:
The Coordinator will support the priorities of the Division of Student Affairs and Off-Campus Student Services by contributing to the growth and development of commuting students. The incumbent helps students engage in self-directed learning, connect with campus resources, and participate in educational programs and support services. Specific duties include: supervising and developing student staff; coordinating off-campus students’ leadership and involvement programs; using social media and other print and web technology to market to college students; managing a programming budget; serving as an event manager for large scale campus events; and performing other duties as assigned.

MINIMUM QUALIFICATIONS: 
Requires a Master’s degree and one year experience in a related functional area. Must have knowledge of college student development principles. Strong oral and written communication, interpersonal, customer service, organizational and time management skills required. Must be proficient in collaborating with and motivating college students to engage them in campus life. Must be technologically proficient and able to effectively use social media and other web and print marketing mediums. Must have the ability to interact effectively with broad campus constituents and community partners. Computer proficiency with Microsoft Office products, various desktop publishing, and database packages required.

For more information: http://www.umbc.edu/hr/employment/more.phtml?number=2649

Other listings:

• Media Bistro Job Listings (note not all the jobs listed here are social media positions):http://www.mediabistro.com/alltwitter-jobs/?c=stnav
• LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager or http://www.linkedin.com/job/q-social-media-marketing-jobs or http://www.linkedin.com/job/q-social-media-strategist-jobs
• CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
• Indeed.com: http://www.indeed.com/jobs?q=Social-media
• Simply Hired: http://www.simplyhired.com/k-social-media-jobs.html 

The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.