Wednesday Words: TL;DR

While today's term isn't often seen on social media, it sometimes is. TL;DR is short hand for Too long; didn't read. It's often used to offer a summary of a much longer post that they realize most people won't read or just to offer a summary for those who didn't read it so they can get a gist of it.

TL;DR is often seen on forum posts either before the post begins or at the very end for someone who scrolled past the block of text to find the summary so they could respond to the post.

I've seen TL;DR on Facebook and Tumblr posts. TL;DR doesn't really apply to Twitter because it's impossible to get too long on Twitter. You might see the phrase occasionally on Blog posts when people want to offer a summary.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Pinner

We return to Pinterest terms this week with the term "Pinner." A pinner is a person who pins images to their boards - whether it be their personal boards, business boards or shared boards.

Anyone can be a pinner - including you dear reader. Pinners help spread links of useful blog posts, inspirational images and more by pinning them. Pinterest is also a great way to bookmark things you want to come back to - you should see my home organization board and favorite recipes.

Not a part of Pinterest yet? It's free to join and easy (and addictive) to use. Check it out here: http://www.pinterest.com

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Photoblog

Today's word covers another type of blog - Photoblog.

A photoblog is a blog that tells a story, shares experiences or just shares gorgeous scenery via photos - normally taken by the blogger.

WordPress, Blogger and Tumblr are all commonly used platforms to photoblog with.

Companies engaging in social media may find running a photo blog might be useful to their endeavors - especially if they can share things via photos with little to no text.

A great photoblog, which includes text, is Humans of New York.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Vlogging

Today's word is a word you see often in tweets and Facebook posts encouraging people to watch their Vlog. Vlog is short for video blog and Vlogging, naturally, is short for video blogging. Basically, instead of writing everything down, they instead do a video about it.

A great example - instead of me writing this post, I could do a video about vlogging and just link to it - but as I hate being on camera and much prefer video editing and being behind the camera, it's not likely you will find me Vlogging, though I do often do video chats related to gaming (not social media).

There are advantages and disadvantages to Vlogging. Like Blogging, it takes time and energy to build a following. Vlogging also requires you to look good and edit your video before posting it, while writing it may be quicker. While it still requires editing, it can happen quicker since you don't have to process video.

There are many types of blogging and you don't have to limit yourself to just one. See which one or ones work for you.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Repin

Today's Wednesday Words is a continuation of the past few weeks, focusing on terminology associated with Pinterest. Today's word is Repin.

Repinning is when you're looking through the pins of people you follow, see one you like and "re-pin" it to an appropriate board for your Pinterest account. It can also be from Pins suggested to you by Pinterest. Repinning shows you have interest in what the other Pinterest user has shared and helps you find new things to add to your boards as well.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Pin

Once again, this week delving into terminology from  Pinterest.

Today's word is Pin.

A pin is any image used to mark a website on Pinterest. You PIN the image to denote the article with a brief description. These pins can then be referred back to later on for something you're looking for or wanting to do.

Items are pinned to a Pinterest Board. You select which board you want to pin it to when you decide to Pin it.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Board

Today we're going to delve into terminology from another social media network - Pinterest. While many times we've shared articles about Pinterest and how it can help with social media marketing endeavors, we haven't ever really touched on the terminology, tips or tutorials regarding Pinterest. For many users new to social media or social media marketing, Pinterest can be a bit confusing. So over the next few weeks we will start intersparcing tutorials and tips for Pinterest along with tips and tutorials for other social media networks we already cover.

We start out this week with the word Board.

A board, in Pinterest, is basically similar to a corkboard at home where you'd pin recipes, menus, etc. The difference is, the board is online on Pinterest and serves as a category where you can pin specific things to it.

So, for example, my board "Favorite Recipes" contains nothing but recipes I want to try or have tried and really like. Another of my boards, Video Game related, contains links to things I find interesting on Video games. Some of them contain links to my own articles. Another board, Etsy, contains pins of all items I created in order for me to promote sales through Pinterest.

From a social media marketing standpoint, you want different boards to share things in different topics, but also to promote things specific to your company. You could have a sales board or a book covers board or really anything you can think of.  More importantly, if you blog for your company regularly, you can share your blogs, assuming they have appropriate imaging to do so, through Pinterest.

Pinterest is a whole new world for those new to social media. Take time to learn it!

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Audience selector

Today's word isn't strictly to do with Facebook Pages or Social Media Marketing, but it does have to do with social media and I think it would be a useful word to talk about and that's Audience Selector.

On your personal profile on Facebook (and Google +) you can choose who you want to share your posts with. You can set a default status for this under security and privacy options, but you also have the options to do this on each individual post.  With Facebook, for example, everyone has the same standard three options of Public, Friends Only, Only Me, but then individuals can create groups or lists that they can selectively share things to.

Keep in mind, selectively sharing things doesn't mean that stuff you want to keep private will be kept private. People can be jerks and have a tendency to share what they aren't supposed to share - so if you don't want other people to see it, the best bet is to still not post it on social media.

For many people, it's a good idea to default to Friends only. I use the Public option myself because of the various sites I post for and interactions with others. Just remember there are benefits and disadvantages to using Public option.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Listed

Another word from the Twitterverse - today we talk about Listed.

In a previous article, we talked about taking advantage of Twitter Lists. Today's word has to do with Lists. Listed is a word meaning the act of being added to a Twitter List. Lists are often arranged by creators depending on what you're posting about. I've been added to a number of social media and gaming lists because that is what I post the most about. I've also been added to a few author lists as well - since I'm an author, of course.

Twitter users create lists of various users they follow and are interested in in order to have all information based on certain content in a specific place for easy consumption. Some lists are public and other users can use them to find content as well.

As a brand, you may consider creating lists as well - perhaps grouping them into social influencers, users who praise your brand, etc.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday Tips: Use Klout to Post, Share Articles

Klout offers you a nifty ability not only to post unique content to their sites and write those posts on their sites, but you can also share your posts from your website to there and have it push it out to your social media networks like Facebook, Twitter, LinkedIn, etc.

Klout is a platform with which you can use to measure your amount of influence in the world of social media.  It also gets you perks from various companies who are hoping by sending you items, you'll post about them and others will purchase them based on the fact you're influential.

Klout has changed a lot since it first started, but many things remain the same.  For example, you didn't used to be able to post articles there or share your articles through Klout and now you can. You can also "grant" Klout to friends who are members of Klout in various topics - for example my main topics have been Gaming, Journalism, Social Media and Video Games for a while now.  Some folks have other topics they have Klout in.

Learn more about Klout and how to share articles by visiting www.klout.com.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Wednesday Words: Mentioned

Today's word comes from the Twitterverse and it's concerning what happens when your brand is tagged, or mentioned, in a Twitter post.

When someone tags you with your handle by posting your handle (like mine is @kayhynn) in a post when they are talking to you or about you, you've been Mentioned.  You are "Mentioned" any time your Twitter handle is included in a Tweet.

Follow Fridays is most often when people are mentioned, though mentions also occur when replying to posts, tagging people to thank them for something, or tagging people to have them see something in particular (such as those people who compile paper.li papers they tag you to late you know you've been mentioned in them).

Mentions are a great way to expand your user base as more people will see your name with replies, etc.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Call to Action (CTA)

Call to Action is a term used by marketers as well as Facebook to call any text, image, etc. that asks the readers to do something.  Calls to Action can include simple things as "Click here for more information" "Enter to Win" "Tell us What you Think?" "Have you ever been in this situation" "Buy this book" etc.

Facebook's Call to Action program allows you to create a specialized Call to Action button that will take the user to whatever you want them to do - go to your Amazon page to buy your books, sign up for your newsletter with a link to the newsletter sign up page etc.

While it may seem simple, writing a call to action in your marketing copy is actually essential to getting your readers to do what you want them to do.  Yes - they may know that they need to go to your website to buy your book or sign up for the newsletter, but if you don't actually include the text and a link to make it easier for them to do it, chances are they won't be bothered to do so.

If you're not sure what your Call to Action should be, figure out what you're wanting to drive users to on your social media. If you want more interaction, things like "Tell us what you think" and open ended questions are a great way to go about it. If you're wanting them to buy your product or sign up for your newsletter, write your copy accordingly. If you're still unsure, check out other brand's social media pages that are similar to yours and see what they are doing, then emulate it.

Good luck!

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Social Media Revolution

In many ways, Social Media can be considered a revolution in the terms that it has changed the world in a way that cannot be reversed. Looking at it from that definition, there definitely has been a Social Media Revolution and it continues to grow - changing and revolutionizing the way people interact with brands, books, authors, stars, etc., as well as with each other.

Social Media has taken the world by storm. One of the radio stations locally has a quip about it. "Sharing your thoughts out loud all day every day would have marked you as crazy. Now, it's called social media."

And in many ways, this is an accurate description of social media sites like Twitter and Facebook and Instagram - you can share your thoughts instantaneously all day on whatever subject you feel like. You can express your like/dislike for a brand. You can talk about how someone/something offended you and more. And you're a target for branding by all forms of social media - notice the ads?

Many people get their news, not always accurate news but still news, from social media. You learn about the latest celebrity deaths (and death hoaxes) through social media. Even though social media isn't the most reliable form of news, it's still that - news.

Social Media is here to stay. Learn more about the Social Media Revolution by checking out these additional articles on Social Media Revolution:

• If You Doubt That Social Media Has Changed The World, Take A Look At Ukraine
• How Mad Men Missed The Social Media Revolution
• Small Change - The New Yorker
• Social Media Revolution - Facebook Facts and Social Media Statistics
• The Social Media Revolution in Remarkable Facts & Figures [VIDEO]

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Source: http://www.ignitesocialmedia.com/social-media-marketing/buzzwords-decoded-32-social-media-marketing-terms-explained-in-plain-english/

Wednesday Words: Conversions

A few weeks ago we talked about Clickthrough Rate (CTR). Today's term, conversions, is a similar term to CTR that is used by social media marketing folks. A conversion is an action that demonstrates a visitor is "converting" to a customer. That means the person has taken an action, such as liking your page, clicking on an "action" item to purchase, etc.

Keep in mind, sales aren't the only thing that counts in conversions. Your action item could be getting people to sign up for a webinar or newsletter, download a free ebook or other content, sign up for a forum, fill out a form for a contest etc.

Tracking conversions is important for analyzing social media and allowing revenue to be properly attributed to social media campaigns and social media in general.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Cover photo

Every page and profile on Facebook has a top banner image. This large, horizontal image is called a Cover Photo.  Every cover photo, whether on a page or profile, is public and can be seen by everyone.  The cover photo is a great place for fanpages, especially brands and organizations, to use unique images to represent who they are, what their business is about, what they care about etc. Cover images can attract attention and make people more interested in a page and more inclined to see what the page is about.

Cover images display at 851 pixels wide by 315 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones. They must be  at least 399 pixels wide and 150 pixels tall.

Facebook provides a great tool to show you dimensions, which includes the distances for the profile image that fits into the cover photo.  https://www.facebook.com/help/125379114252045

Facebook's suggestion to fanpages regarding images is this: "For your Page's cover photo, use a unique image that represents your Page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images to see what your audience responds to best."

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Clickthrough Rate (CTR)

While today's term, Clickthrough Rate (CTR), isn't strictly limited to social media, it is still a part of social media as well as website performance data.

Clickthrough Rate is a metric which shows the number of people who clicked on an ad or link in a campaign after viewing a message, video or image. Basically, it called them to action and they took that action you wanted - whether it be buying a book, signing up for an email newsletter, visiting your website, etc.  The metric is calculated by comparing the number of clicks to impressions.

So, for example, if 1,000 people saw your add in google and 10 people clicked on the ad, the clickthrough rate would be 1%. The theory is, the higher your CTR, the more effective your marketing campaign has been.

So if you are driving campaigns through social media to your website and you have Google Analytics or other Analytic tools set up, you should be able to see how many hits came from that marketing campaign and via social media stats you can see how many people viewed it and figure out your CTR from there.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Tweetdeck

If you use Twitter a lot and haven't heard of Tweetdeck yet, then today's post is going to be extremely useful to you.

Tweetdeck is a product created by Twitter that allows you to customize your Twitter experience as well as make managing a company Twitter account easier by sharing the Tweetdeck account with the team without sharing the password.

Tweetdeck can be accessed via http://tweetdeck.twitter.com and you can login with your Twitter account name and password to set it up. From there, you can customize it by creating timelines which allows you to track certain topics, events and hashtags.

It also allows you to better filter searches and schedule Tweets, similar to what hootsuite does.

So if you're looking for a way to super-power your Twitter account, learn more about TweetDeck and its features here: https://about.twitter.com/products/tweetdeck and then get started here: http://tweetdeck.twitter.com

Good luck!

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: +1 button

Every so often you'll see an icon (much smaller, however) like this one to the left below a post. This is Google+'s version of the "Like" Button that Facebook has. The +1 button is proprietary to Google but basically does the same thing the Like button on Facebook does meaning "I really like this idea and I'm showing my support by sharing it by +1ing it"

The icon below posts are white until you give them a +1. Once you +1 it with your Google+ account it becomes red so that you know you've liked and shared it.  Pretty neat huh?

If you haven't messed around with Google+ or the +1 buttons, you should check it out sometime.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Google Authorship

Today's word has to do with Google+ and ways to identify yourself with content you create elsewhere - whether it's on another website, a website you run or elsewhere - and that's Google Authorship.

Google Authorship allows you to link content you create with your Google+ profile.  If you set up Google Authorship correctly, your Google+ profile picture will appear in Google search results next to any content published online that is written by you.

A bonus to using Google Authorship: Google's search algorithms ranks content from leaders and experts higher so using Google Authorship is a way to boost your rankings.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Women.com

Women.com is a social media platform that is different from all the others we've talked about in the past few weeks. It is a site just for women where women can ask and answer questions amongst themselves.

I registered when it was still in beta and found it interesting and I'll be honest, I read more than I participated, but I think that will change as it continues to grow.

Similiar to reddit, Women.com hosts AMAs where participants can ask certain folks anything they want answered.

If you're interested in learning more, check out www.women.com. It's not really open for social media marketing, but it's a good place to be to get other questions answered.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.