Wednesday Words: Repin

Today's Wednesday Words is a continuation of the past few weeks, focusing on terminology associated with Pinterest. Today's word is Repin.

Repinning is when you're looking through the pins of people you follow, see one you like and "re-pin" it to an appropriate board for your Pinterest account. It can also be from Pins suggested to you by Pinterest. Repinning shows you have interest in what the other Pinterest user has shared and helps you find new things to add to your boards as well.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Pin

Once again, this week delving into terminology from  Pinterest.

Today's word is Pin.

A pin is any image used to mark a website on Pinterest. You PIN the image to denote the article with a brief description. These pins can then be referred back to later on for something you're looking for or wanting to do.

Items are pinned to a Pinterest Board. You select which board you want to pin it to when you decide to Pin it.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Wednesday Words: Board

Today we're going to delve into terminology from another social media network - Pinterest. While many times we've shared articles about Pinterest and how it can help with social media marketing endeavors, we haven't ever really touched on the terminology, tips or tutorials regarding Pinterest. For many users new to social media or social media marketing, Pinterest can be a bit confusing. So over the next few weeks we will start intersparcing tutorials and tips for Pinterest along with tips and tutorials for other social media networks we already cover.

We start out this week with the word Board.

A board, in Pinterest, is basically similar to a corkboard at home where you'd pin recipes, menus, etc. The difference is, the board is online on Pinterest and serves as a category where you can pin specific things to it.

So, for example, my board "Favorite Recipes" contains nothing but recipes I want to try or have tried and really like. Another of my boards, Video Game related, contains links to things I find interesting on Video games. Some of them contain links to my own articles. Another board, Etsy, contains pins of all items I created in order for me to promote sales through Pinterest.

From a social media marketing standpoint, you want different boards to share things in different topics, but also to promote things specific to your company. You could have a sales board or a book covers board or really anything you can think of.  More importantly, if you blog for your company regularly, you can share your blogs, assuming they have appropriate imaging to do so, through Pinterest.

Pinterest is a whole new world for those new to social media. Take time to learn it!

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday Tips: Use More Visuals

We've talked about using visuals in the past (images, etc.) to draw people in and to get them to share it, but something we didn't talk about is how to use it on your website.

Images can be used and placed on your website then shared via social media sites, such as Pinterest, Twitter and Facebook accompanied by a link to encourage more people to visit your site.

Cynthia Sanchez, Founder of Oh So Pinteresting comments on it on Constant Contacts' blog:

“Visuals are easier to relate to than text so include images in your content that can be pinned to Pinterest and shared across other networks.”

The younger generations are a visual generation. They share any image they like and if they like an image about a story, they click on it to go to the story to read more about it. Using good images/creating good infographics and/or memes is a great way to drive traffic not only to your social media but to your website as well.

Remember the adage: A picture is worth a thousand words.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Friday Facts: Instagram and Pinterest Marketing - A List Of Holiday Social Media To-Dos

The holidays are almost upon us - well, close enough as holiday season starts next week with Thanksgiving and runs through the next month with Christmas and New Year.  Holidays are often busy with vacations and extra work coming down the line when you're trying to make holiday sales as well as market your brand.  If you have branched your brand into Instagram and Pinterest, now is the time to take advantage of those platforms with the tips this infographic provides.

Today's post links to an infographic I found on Pinterest here: https://www.pinterest.com/pin/381539399656082323/

The original article can be found on Digital Information World here: http://www.digitalinformationworld.com/2014/11/leverage-pinterest-and-instagram-to-drive-traffic-and-revenue-this-holiday-infographic.html

A couple of their Pinterest tips:

• Share the joy. Add Pin It buttons to all on-site holiday creative. (Allrecipes drove a 900 percent lift in Pinterest clicks by adding the Pin It button to their site).
• Build a holiday board to highlight you ho-ho-hottest pins.

A couple of their Instagram tips: 

• Create and promote a holiday hashtag. All I want for Christmas is... UGC (user-generated content)? Ask fan to share selfies and tag your brand.
• Celebrate UGC in a holiday gallery on your website. Brands that have brought UGC on site are driving a 15-30 percent lift in click-throughs to shop.

They have 10 tips for each social media site. Read more: http://www.digitalinformationworld.com/2014/11/leverage-pinterest-and-instagram-to-drive-traffic-and-revenue-this-holiday-infographic.html#ixzz3IdnzB9ly

Good luck marketing this holiday season.