Friday Facts: Reblog from Feb. 2014: Nifty Infographic with Sizes for Social Media Graphics

Working on a new social media account from a different computer, I had to find the dimensions needed for each social media platform again. Seeing that I originally posted this article more than a year ago, I figured today would be a good day to share the graphic again.

I strongly advise you to bookmark this article, or the article it links to or just save the graphic from the link to your desktop. It's a handy tool for when you are creating new graphics for social media platforms.

The most often thing I look up when creating a Facebook page for clients or for my projects or other pages for other projects within Twitter or LinkedIn is "what are the dimensions I need for this image again?"  And then either googling it or trying to find it on the site I'm working on so I can create an optimized image for it. 

Well this site has all the dimensions in one easy to find infographic.  Check it out here: http://www.mediabistro.com/alltwitter/social-media-image-dimensions_b44957

Bookmark it.  You'll thank me later.

Image above also links to the article and is used in promotion of the article and is in no way affiliated with this blog except to promote the article.

Wednesday Words: Content Marketing

Today's word is relevant to all social media platforms and that term is Content Marketing. Content marketings is a marketing technique of creating and then distributing relevant and useful online content in order to attract and engage a defined target audience.

So, for example, this blog is technically content marketing as I'm writing on topics targeted at an audience that is new but interested in learning more about social media marketing. I market that the blog is useful for everyone from total beginner to advanced, which I think it is useful for everyone.

Content marketing is a valuable resource for brands and is something your social media marketer or PR manager can handle easily.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Just a Friendly Reminder - Be Skeptical Today!

Just a friendly reminder, even though the pranks seem to start earlier and earlier each year, that today is April Fool's Day. If it sounds too good to be true, or sounds like it's totally fake, it most likely is.

My advice for today, take everything with a grain of salt and if it's true, you'll know for certain a few days later - unless you have really cruel friends.

Everything we post today will be real - no pranks here.  Can't guarantee about elsewhere though.

Enjoy the day!

Tuesday Tips: Experiment with Images/Copy in Ads

The most important thing to remember with advertising is an age old saying: if at first you don't succeed, try, try again.

Advertising on Facebook is all about the visuals with a little bit of emphasis on the words.  Therefor, today's tip is to experiment with different images and different ad copy when creating ads or sponsored stories.

You may even try different ad copy with the same images to see which generates more responses.  You never know what will work if you don't try several combinations. This brings us back to other advice as well.  If you know of a similar company with a successful Facebook page, see what their posts are like, then emulate them. Note the phrase.  Emulate them.  Don't copy them, but try to do what they're doing in your own style.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

The Monday Search: Job Listings as of 03/30/2015

There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.

Don't worry! Each week (when I have time) I will be featuring 3-5 jobs currently available as of Monday. Additional sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.

Here are this week's job listings I found interesting:

Kindred RehabCare in Louisville, Kentucky, is hiring a Social Media Manager

This position is responsible for setting up social media accounts and maintaining daily activity for internal and external channels. The manager will influence employee and customer behavior across new media channels, analyzing client-initiated conversations and advising appropriate marketing, sales, human resource, and contact center teams as needed.

Responsibilities

• Developing content for posting on all designated social media outlets.
• Monitoring online competitor presences.
• Researching new channels for relevance and trends.
• Working with content vendors to develop content quickly.
• Analyzing data with the social media data consultant.
• Maintaining posting schedules.

Requirements 

• Bachelor’s degree in journalism, videography, public relations or related field.
• 3+ years experience in digital content marketing.
• Strong written communication skills are essential.
• This job requires monitoring and work that happens outside of the typical 9-5 workday and will include night and weekend monitoring and responding, as necessary.

For more information: https://kindred.taleo.net/careersection/kndexternalcareersection/jobdetail.ftl?job=212404&lang=en

TeleTech is hiring a Social Media Content Specialist in Austin, Texas

Responsibilities:

• Conceive, write and deliver compelling, on-brand, actionable content for a range of mediums - online, digital, social, mobile and print 
• Work in collaboration with the Social Media Manager to develop a content strategy focused on raising brand awareness and strengthening Humanify’s positioning in the marketplace
• Assist in managing Humanify social channels to provide expert-level responses to any inquiries
• Manage additional aspects of the content creation and optimization process including research, fact-checking, key-word optimization, editing, proofing, posting, monitoring for engagement opportunities and providing monthly analytics reports on content performance
• Create and manage Humanify’s editorial calendar, strategically planning content across all social and digital properties
• Work closely with the social team to post engaging content, upload videos, images and audio files to Facebook, YouTube, Twitter, Google+ and social accounts paced through the editorial calendar
• Stay up to date with trends and best practices in social media and content marketing and how competitor organizations and companies are using them
• Conduct keyword research including cataloging and indexing target keyword phrases
• Create and manage engagement strategy with influencers and industry thought leaders 
• Stay abreast of online discussions and perceptions related to the company, the services, work at Humanify

Requirements 

• BA/BS in English, communication, journalism, marketing, PR or a related field
• 2-3 years proven writing and editing experience
• 1-2 years of experience working with online business writing, social media and content management
• Excellent communication skills, verbal and written
• Ability to organize and synthesize information from multiple sources
• Ability to write content, copy and messaging in a variety of styles and voices, adaptable to different target audiences, product categories and branding initiatives
• Ability to manage multiple tasks/projects simultaneously
• Ability to communicate and collaborate effectively across multiple channels with offsite team members
• Strategic thinker, self-starter and the ability to proactively seek strategic solutions and new efficiencies within content marketing 

For more information: https://teletech.taleo.net/careersection/5/jobdetail.ftl?job=01D2Q&lang=en&src=JB-13422

Samsung Electronics is hiring a Social Media Manager in Bridgewater, N.J.

Responsibilities
Samsung Telecommunications America seeking a Social Media Manager who is responsible for executing strategic social campaigns across multiple channels. This includes but is not limited to day-to-day management of an influencers program and segmented communications approach/ execution. This position also plays an active role in planning. The ideal candidate is creative, data driven (qualitative and quantitative), and forward thinking who thrives in a team environment.

Requirements

• Play major role in creation of communications strategy/plans and goals; execute against them
• Oversee operational performance of programs--ensuring quality work, deadline and budget adherence
• Consistently produce high quality internal and external communications content
• Identify and build relationships with social influencers and internal business partners
• Demonstrate tactical proficiency in social media and emerging digital technologies as well as digital experiences
• Provide analysis and recommendations based on campaign performance
• Assist in successfully/strategically growing social footprint

For more information: http://www.careerbuilder.com/jobseeker/jobs/jobdetails.aspx?sc_cmp1=js_jrp_jobclick&APath=2.21.0.0.0&job_did=JHQ3FN6MS79ZJ6MRR95&showNewJDP=yes&IPath=JRKV0C

Other listings:

• Media Bistro Job Listings (note not all the jobs listed here are social media positions):http://www.mediabistro.com/alltwitter-jobs/?c=stnav
• LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager or http://www.linkedin.com/job/q-social-media-marketing-jobs or http://www.linkedin.com/job/q-social-media-strategist-jobs
• CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
• Indeed.com: http://www.indeed.com/jobs?q=Social-media
• Simply Hired: http://www.simplyhired.com/k-social-media-jobs.html 

The Monday Search is a brief listing of jobs available for those in the social media marketing field. All jobs are found through internet searches and are just featured because they are of interest to me. Monday Searches will contain links to sites with other job listings in addition to the ones listed here.  If you are interested in having a Social Media job opening featured for your company, please send me a message via Facebook on my page or my profile.