Saturday Sharing: 10 Tips for Twitter Marketing

With more than 271 million users creating more than 500 million tweets a day, if you aren’t using Twitter to promote your brand, your book or your blog, the only question I have is why? Because of it’s size and the mass amount of content, using Twitter can be challenging to anyone new to Twitter, especially with being confined to 140 characters.

CIO Whitepapers offers an ebook titled “10 Things Marketers Should be Doing on Twitter” which promises to teach you what you should be doing to get more retweets, followers and business prospects as well as best business practices for Twitter.

You can acquire the 13 page ebook/whitepaper here: http://research.ciowhitepapers.com/?option=com_categoryreport&task=viewabstract&pathway=no&title=50414&frmurl=http%3a%2f%2fforms.madisonlogic.com%2fForm.aspx%3fpub%3d162%26pgr%3d977%26frm%3d1676%26autodn%3d1%26src%3d10873%26ctg%3d2%26ast%3d50414%26crv%3d0%26cmp%3d16778%26yld%3d0%26clk%3d6160158076151597188%26embed%3d1

Wednesday Words: Content Marketing

Today's word is relevant to all social media platforms and that term is Content Marketing. Content marketings is a marketing technique of creating and then distributing relevant and useful online content in order to attract and engage a defined target audience.

So, for example, this blog is technically content marketing as I'm writing on topics targeted at an audience that is new but interested in learning more about social media marketing. I market that the blog is useful for everyone from total beginner to advanced, which I think it is useful for everyone.

Content marketing is a valuable resource for brands and is something your social media marketer or PR manager can handle easily.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Saturday Stats: Facebook Page Reach Plummets to 1% - Here's What You NEED to Know

If you have a Facebook Page with more than 100 Followers, you know that over the past few months, fewer and fewer people have seen your posts.  It used to be about 5%, then 3%.  Now it's 1% or less.  And frankly, that just sucks.

As mentioned in the second article posted yesterday, a lot of it has to do with fan engagement.

However, there are other things you need to know in order to maintain your marketing presence via Facebook.

Ad Week published this article regarding how Facebook is slashing organic reach.  It has some interesting points as to why Facebook is doing this - Facebook is a company and it does need to make money, thus changing algorithms to encourage companies to pay for marketing.

Vocus, however, put together this article which tells you a lot of other things you may not know, including:

The new reality on Facebook is that 99 out of 100 Fans will never see your (unpromoted) Posts. And it may actually be worse: Facebook says that users are exposed to about 1,500 potential pieces of content per 20-minute session. 

That's a lot of information for individuals to process.

It continues to give advice as to what you should do to help your marketing on Facebook, including promoting posts.  Let's be honest here.  You know you have to spend money to make money.  Facebook has been free for quite some time, but they have to pay their employees too.  Use part of your marketing funds each month to promote important posts on Facebook to get the maximum exposure.

And check out other posts here for ways to encourage participation so more people see your posts.

Best of luck!