Today's word isn't strictly to do with Facebook Pages or Social Media Marketing, but it does have to do with social media and I think it would be a useful word to talk about and that's Audience Selector.
On your personal profile on Facebook (and Google +) you can choose who you want to share your posts with. You can set a default status for this under security and privacy options, but you also have the options to do this on each individual post. With Facebook, for example, everyone has the same standard three options of Public, Friends Only, Only Me, but then individuals can create groups or lists that they can selectively share things to.
Keep in mind, selectively sharing things doesn't mean that stuff you want to keep private will be kept private. People can be jerks and have a tendency to share what they aren't supposed to share - so if you don't want other people to see it, the best bet is to still not post it on social media.
For many people, it's a good idea to default to Friends only. I use the Public option myself because of the various sites I post for and interactions with others. Just remember there are benefits and disadvantages to using Public option.
Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.
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