Earlier in the year I linked to a slideshow that had a bunch of useful statistics on Social Media. Today, I found a neat infographic on Ashley Mcnamara's website, titled "Social Media Marketing - 8 Things to Ponder."
Check it out here: http://www.ashleymcnamara.com/2013/12/13/social-media-marketing-8-things-to-ponder/
Have you seen articles you think others would like to see on our blog? Or do you have your own social media blog and want us to share some of your posts? If so, leave a comment with information and a link and you may find your posts featured on a Friday!
Friday, March 14, 2014
Thursday, March 13, 2014
Thursday Tutorial: How to Find the Activity Log
If you've used the post scheduler on Facebook to schedule future posts, you know that it tells you you can view and edit your pending posts in the Activity Log. You can, naturally, click on the Activity Log in that sentence to get to it, but you can also access the Activity Log in another way.
The Activity Log shows every action that has happened on the page by administrators - whether it be posts, comments or shares. The log is broken down by months. There is also a secondary section to the log that is broken down into a bunch of other sections where you can see when the About section was changed, videos added, spammers marked and more.
To access the Activity Log, go to the page you own that you want to view the log for. Then click on "Edit Page". That will open a drop down menu as seen below, where "Use Activity Log" is located.
Once you click on that, the following page will show up:
So if you need to find other things and you remember roughly the month they were posted in, you can track it down by clicking on the appropriate link then searching through the posts.
The Activity Log is very useful, especially if you aren't sure if you posted something in the past, or if you want to repost something you posted previously.
Check it out and see how it helps you.
Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people. Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users. Thursday Tutorials are written for the layman and are designed with everyone in mind. You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.
The Activity Log shows every action that has happened on the page by administrators - whether it be posts, comments or shares. The log is broken down by months. There is also a secondary section to the log that is broken down into a bunch of other sections where you can see when the About section was changed, videos added, spammers marked and more.
To access the Activity Log, go to the page you own that you want to view the log for. Then click on "Edit Page". That will open a drop down menu as seen below, where "Use Activity Log" is located.
Once you click on that, the following page will show up:
This page shows all the posts you've made and the type of post it is for each month. On the left hand side are the categories I mentioned previously which can show you all the other information you might need to find.
The Activity Log is very useful, especially if you aren't sure if you posted something in the past, or if you want to repost something you posted previously.
Check it out and see how it helps you.
Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people. Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users. Thursday Tutorials are written for the layman and are designed with everyone in mind. You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.
Wednesday, March 12, 2014
Wednesday Words: Hashtags
Hashtags - a thing that used to be only for Twitter - has taken over social media and it looks like it's here to stay.
Hashtags, otherwise known to us older folks as the pound button (#) on phones, are a way for people to categorize certain things. It is often a single word or a group of words sans spaces grouped together. It is a form of metadata tag. And look something like this (taken from one of my Twitter posts):
Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.
Learn more about hashtags here: http://en.wikipedia.org/wiki/Hashtag
Hashtags, otherwise known to us older folks as the pound button (#) on phones, are a way for people to categorize certain things. It is often a single word or a group of words sans spaces grouped together. It is a form of metadata tag. And look something like this (taken from one of my Twitter posts):
You can use Hashtags in almost every form of social media now, including Facebook and Google+.
Hashtags are important because if anyone clicks on a hashtag in another person's posts, a list of posts with the hashtag included will show up and yours will be somewhere in there. This allows people who may not normally see your posts to see them and potentially favorite/like them and follow you.
Hashtags are easy to use. You can put them just about anywhere in a post - just make sure they are relevant to your post. Most posts from this blog that I post to my Twitter above have hashtags #socialmedia and then #facebook or #twitter or whatever one I'm talking about. I've earned a few favorites and shares from this.
I will admit that I am horrible about using hashtags. It's something I need to improve use on for Facebook and Google+. How do you remember to use hashtags in social media?
Learn more about hashtags here: http://en.wikipedia.org/wiki/Hashtag
Tuesday, March 11, 2014
Tuesday Tips: Use Hashtags
Hashtags become clickable links on Twitter, Facebook and Google+, which allow users to click on them and see a plethora of other posts using the same hashtag. This allows users to see new posts by new folks they don't follow in addition to posts by people they do follow. Basically it's subject grouping for social media.
A great example is Kickstarter. A lot of folks will use @Kickstarter to tag them and #kickstarter when they're talking about their social funding project. This allows everyone to see, at a glance, all the posts about Kickstarter while posting it to the wall of Kickstarter too, who may share it.
Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better. You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.
Monday, March 10, 2014
The Monday Search: Social Media Job Openings Available as of 03/10/2014
There are many jobs available out there for people knowledgeable about Social Media, but sometimes finding the job isn't easy.
Don't worry! Each week (when I have time) I will be listing jobs available as of Monday. Sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.
Sallie Mae is seeking a Social Media Manager located in Newark, DE
JOB REQUIREMENTS
For more information: http://www.careerbuilder.com/JobSeeker/Jobs/JobDetails.aspx?sc_cmp1=js_jrp_jobclick&APath=2.21.0.0.0&job_did=JHM4LJ69GTDRH735YQT&showNewJDP=yes&IPath=JRKV0C
Constellation Brands is seeking an Social Media Associate Manager in San Francisco
Desired Skills and Experience
Other Requirements
For more information: http://www.linkedin.com/jobs2/view/11869910?trk=jobs_search_public_seo_page
RNR Realty International is seeking a Social Media Intern in the St. Paul area
Qualifications:
The intern should have a positive attitude and the ability to work well under pressure. They must have strong vocabulary and writing skills, use creative approaches to marketing materials, have the knowledge and capabilities to use social media outlets effectively. They must be proficient in Microsoft Office and Google Drive with a preferred emphasis on Power Point and Adobe Creative Suite.
We desire a student or new grad who has any prior marketing or social media experience in the professional realm and knowledge about real estate or related fields. The ideal candidate knows strategies on how to increase lead conversion through engaging content and interaction via social media. Marketing, communications, business administration or management, visual arts, graphic design, and consumer behavior related majors are encouraged to apply.
The Social Media Marketing internship is an exciting opportunity to learn in a fun, fast paced, and changing environment. We invite those who are comfortable talking and interacting with others and have the ability to work well with diverse groups of people, to apply. We want the intern to add value to our team, but we also want the intern to be able to learn and grow in this professional environment.
For more information: http://www.linkedin.com/jobs2/view/12673154?trk=jobs_search_public_seo_page
Beats Music is seeking a Social Media Manager in Santa Monica
REQUIREMENTS
For more information: http://www.linkedin.com/jobs2/view/12673414?trk=vsrp_jobs_res_name&trkInfo=VSRPsearchId%3A168677641394418686851%2CVSRPtargetId%3A12673414%2CVSRPcmpt%3Aprimary
The State of South Dakota is hiring a Social Media Manager in Pierre, S.D.
The Ideal Candidate Will Have:
A bachelor's degree in marketing, public relations, communications, computer science or a related field is preferred. Prior experience (3-5 years) with online marketing/social media is desirable.
Knowledge of:
Ability to:
VETERANS' PREFERENCE ELIGIBLE
For more information: http://www.linkedin.com/jobs2/view/12669973?trk=vsrp_jobs_res_name&trkInfo=VSRPsearchId%3A168677641394418686851%2CVSRPtargetId%3A12669973%2CVSRPcmpt%3Aprimary
Other listings:
Don't worry! Each week (when I have time) I will be listing jobs available as of Monday. Sites will be linked at the very bottom of the article and listed as sources. Other sites may be listed as well.
Sallie Mae is seeking a Social Media Manager located in Newark, DE
JOB REQUIREMENTS
- Five to seven years of experience in a corporate communications/public relations/social media position or public relations agency, ideally related to financial services, with at least two years in social media
- Bachelors Degree
- Familiarity with brands' varying presence on prominent social media destinations, such as Facebook, Twitter, LinkedIn, Google+ and YouTube
- Understanding of traditional and social media
- Undergraduate degree in Communications, English, Journalism, or related field
- Excellent writing, editing, communication skills, and ability to translate those skills into social media communications
- Ability to work on multiple projects simultaneously and under tight deadlines
- Commitment to growth; resilience
- Focus on corporate reputation, image and risk management
- Diplomacy and empathy in internal/external communications
- Outstanding commitment to service and customer advocacy
- Ability to create concise messages that convey empathy, expertise, and assistance
- Keen appreciation for regulatory compliance
- Customer-centric mindset
- Experience with conflict/complaint resolution
- Strong ability to sort information/data and extract pertinent information
- Personal experience and/or familiarity with financial aid process and student loans
- Strategic planning and messaging experience
- Ability to work under pressure
- Extensive experience in Windows operating systems with advanced knowledge of Word, Excel, PowerPoint and Adobe Acrobat
- Sound professional judgment with ability to identify risks and opportunities.
- Ability to work independently and collaboratively with other team members and across departments and with senior-level executives and external parties.
For more information: http://www.careerbuilder.com/JobSeeker/Jobs/JobDetails.aspx?sc_cmp1=js_jrp_jobclick&APath=2.21.0.0.0&job_did=JHM4LJ69GTDRH735YQT&showNewJDP=yes&IPath=JRKV0C
Constellation Brands is seeking an Social Media Associate Manager in San Francisco
Desired Skills and Experience
- Bachelor’s degree required in Business Administration, Marketing or Bachelor of Arts ideally.
- 3-5 years of social marketing experience required
- Digital/social media agency experience specializing in social media management for clients strongly preferred.
- Experience in the wine, beer, spirits or relevant CPG industry preferred.
- WOMMA (Word-of-Mouth Marketing Association) certification preferred
- Highly analytical and articulate
- Relationships with bloggers and influencers a plus.
- Self-starter and, simultaneously, a team player.
- Strong organizational skills and attention to detail.
- Ability to manage several concurrent activities and thrive in a fast paced entrepreneurial environment.
- Great presentation and interpersonal skills.
- Proficient in Adobe Photoshop, Excel, Word, and PowerPoint.
- Possesses a spirit of intellectual curiosity, creativity, and innovation.
- Writing samples are required
Other Requirements
- Ability to travel
- Must be able to stand, walk, sit; use hands to finger, handle or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch and hear.
- Ability to sit for two hour intervals and perform data entry/word processing functions.
- Should be able to lift 45 lbs on occasion.
For more information: http://www.linkedin.com/jobs2/view/11869910?trk=jobs_search_public_seo_page
RNR Realty International is seeking a Social Media Intern in the St. Paul area
Qualifications:
The intern should have a positive attitude and the ability to work well under pressure. They must have strong vocabulary and writing skills, use creative approaches to marketing materials, have the knowledge and capabilities to use social media outlets effectively. They must be proficient in Microsoft Office and Google Drive with a preferred emphasis on Power Point and Adobe Creative Suite.
We desire a student or new grad who has any prior marketing or social media experience in the professional realm and knowledge about real estate or related fields. The ideal candidate knows strategies on how to increase lead conversion through engaging content and interaction via social media. Marketing, communications, business administration or management, visual arts, graphic design, and consumer behavior related majors are encouraged to apply.
The Social Media Marketing internship is an exciting opportunity to learn in a fun, fast paced, and changing environment. We invite those who are comfortable talking and interacting with others and have the ability to work well with diverse groups of people, to apply. We want the intern to add value to our team, but we also want the intern to be able to learn and grow in this professional environment.
For more information: http://www.linkedin.com/jobs2/view/12673154?trk=jobs_search_public_seo_page
Beats Music is seeking a Social Media Manager in Santa Monica
REQUIREMENTS
- 3-5 years of social media marketing experience, ideally with a consumer product brand or subscription-based service
- Excellent editorial skills and proven experience writing for external communications channels
- Organized thinker able to work effectively with the company’s senior leaders as well as with all other levels and functions of the organization
- Familiarity with the key tools involved in social marketing, including measurement devices such as Radian 6, and influence tools
- Experience with photo editing software such as Photoshop and basic design capabilities for social media
For more information: http://www.linkedin.com/jobs2/view/12673414?trk=vsrp_jobs_res_name&trkInfo=VSRPsearchId%3A168677641394418686851%2CVSRPtargetId%3A12673414%2CVSRPcmpt%3Aprimary
The State of South Dakota is hiring a Social Media Manager in Pierre, S.D.
The Ideal Candidate Will Have:
A bachelor's degree in marketing, public relations, communications, computer science or a related field is preferred. Prior experience (3-5 years) with online marketing/social media is desirable.
Knowledge of:
- news media, social media, websites and other web-based communities;
- blogging and twitter, Facebook, smart phone applications and other media technologies; strong computer skills; HTML.
Ability to:
- communicate information concisely and efficiently in writing and in person;
- possess good interpersonal skills;
- capability and willingness to continue to learn and adapt to changing social and technological environment;
- coordinate relationships and projects spanning multiple agencies;
- be organized and have a precise attention to detail;
- be highly motivated and self-starting;
- handle multiple priorities;
- work effectively at all levels of an organization with the ability to influence others.
VETERANS' PREFERENCE ELIGIBLE
For more information: http://www.linkedin.com/jobs2/view/12669973?trk=vsrp_jobs_res_name&trkInfo=VSRPsearchId%3A168677641394418686851%2CVSRPtargetId%3A12669973%2CVSRPcmpt%3Aprimary
Other listings:
- Media Bistro Job Listings (note not all the jobs listed here are social media positions): http://www.mediabistro.com/alltwitter-jobs/?c=stnav
- LinkedIn Social Media Job Listings: http://www.linkedin.com/job/q-social-media-manager-jobs and http://www.linkedin.com/vsearch/j?keywords=socialmedia+manager or http://www.linkedin.com/job/q-social-media-marketing-jobs
- CareerBuilder: http://www.careerbuilder.com/Jobs/Keyword/Social-Media-Manager/
- Indeed.com: http://www.indeed.com/jobs?q=Social-media
Friday, March 7, 2014
First Friday: The Month of February Review
The first Friday of each month, I do a quick article reviewing topics from the previous month, including links to the articles, breaking it down by platform and theme as well as providing a link to read the full article.
As always, I'm glad to answer questions folks have and look forward to more questions coming my way.
Tuesday Tips: All
Tuesday Tips: Facebook
Tuesday Tips: Google +
Wednesday Words: Facebook
Wednesday Words: Google+
Other Posts
Thanks for reading! Posts will continue to roll out this month and on-going. Please leave any comments, questions, etc. in the comment section below!
As always, I'm glad to answer questions folks have and look forward to more questions coming my way.
Tuesday Tips: All
- Feb. 18: Choose Your Images Wisely - This post discusses why it's important to pick good images for your Facebook profile, cover images, avatars as well as for posts and other social media.
Tuesday Tips: Facebook
- Feb. 4: Schedule Posts - A reminder that scheduling posts can help keep your page active without making you post new content every day.
- Feb. 11: Like Content As Yourself - Liking your content you post as yourself instead of your page counts as interaction and engagement. So do it.
Tuesday Tips: Google +
- Feb. 25: Format Your Posts in G+ - Tips on how to bold, emphasize, and strikeout text in Google+ posts.
Wednesday Words: Facebook
- Feb. 12: People Talking About This (PTAT) - An explanation of what this statistic means on Facebook and why it is important to you.
- Feb. 19: Avatar - Definitely not the blue aliens from the movie Avatar. This talks about the image used in the tiny square on Twitter, Facebook and other locations.
Wednesday Words: Google+
- Feb. 26: Circles - We threw in a Google Word this month - Circles - which is basically the way you sort your friends on Google+.
Wednesday Words: Twitter
- Feb. 5: Follow Friday - Just what is #ff? If you don't know, this post explains it.
Thursday Tutorials: Facebook
- Feb. 6: How to Schedule Posts via Facebook - This is a step by step tutorial explaining how to schedule posts using the post interface via Facebook pages. A useful thing to learn how to do.
- Feb. 13: How to Change From Using Facebook as Your Page to Your Profile - Per an article above saying you should like your page's content as yourself, this guide explains just how to do that - as some people didn't know how to change from liking as their page.
- Feb. 20: How to Find The Info for Optimizing Posts - Information on how to find statistics so you can figure out what times of the day are optimal for creating posts so they will be seen by more fans.
Other Posts
- Feb. 7: Nifty Infographic with Sizes for Social Media Graphics - This article links to a very useful infographic that I now have bookmarked because it tells me what dimensions are needed for every form of Social Media graphic spot. Good stuff to know.
- Feb. 14: The Hard Truth About How The Facebook News Feed Works Now - Another good article linked from this article talking about what's changed with the Facebook Feed since December.
- Feb. 21: How 6 Hours of Social Media Marketing Can Increase Your Sales - Another article being linked to that explains how just as little as six hours of social media marketing can increase your sales. A must read for anyone marking sales in social media.
- Feb. 22: Weekend Sessions - Answering questions on whether or not Facebook pages are tied to a specific admin's account, can admins charge other admins for ads and more. Some good to know info in this weekend post.
- Feb. 24: The Monday Search: Social Media Job Openings Available as of 2/24/14 - A list of social media job openings for those seeking jobs.
Thanks for reading! Posts will continue to roll out this month and on-going. Please leave any comments, questions, etc. in the comment section below!
Thursday, March 6, 2014
Thursday Tutorials - How to Add Staff to Facebook Pages
!!!IMPORTANT NOTE!!! There has been an update to this tutorial. If you are not on the updated Facebook page layout, you can continue reading this blog post for instructions on how to add admins. Otherwise, the new article with updates can be found here: http://socialmediamarketinghints.blogspot.com/2014/06/thursday-tutorial-facebook-tutorial.html
One of the regular pieces of advice I will give is to add other staff to your Facebook Pages to assist with posting and communicating with your fanbase. Some folks will sign their posts with who replied. Others will just make it look like a singular, cohesive team and not sign names. What you decide to do is up to you.
The first important thing to keep in mind when adding staff members to your page is that they have to have liked the page and be your friend in order for you to add them to a managerial page role.
The second important thing to remember is that there are several roles you can put a person in. When adding admins to a page, it automatically defaults to adding them as Content Creator - which is likely where you want them to be. The reason for this is simple. Adding anyone as Manager means they have as much control as you do of the page. This means, if they get upset or vindictive for whatever reason, they can remove you as page admin - it doesn't matter if you created it or not. It also means they can add/remove other staff. So I strongly encourage you to only add people you absolutely trust as the highest level of Manager to your page. There are five assignments you can give to admins for your page: Manager, Content Creator, Moderator, Advertiser, and Insights Analysts. Over the next few weeks we'll define each of these positions better, but they are reasonably easy to determine by FB's descriptions.
To add managers, visit your page. You should see the following screen:
That will take you to a page like this:
I went ahead and screen shot the drop down menu options at the same time.
So to add an admin, type in their name. It should start to auto-populate with a drop down menu, then you can select the person you want. In the drop down menu, select the role you want them to play. Once done, click save. You will be asked to type in your password to confirm changes. You can also use this same menu to remove admins or change their roles.
You can rinse and repeat to add a number of admin - I am unsure if there is a cap on the number of admins a page can have or not as I have never reached a cap.
Hope this helps!
Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people. Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users. Thursday Tutorials are written for the layman and are designed with everyone in mind. You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.
One of the regular pieces of advice I will give is to add other staff to your Facebook Pages to assist with posting and communicating with your fanbase. Some folks will sign their posts with who replied. Others will just make it look like a singular, cohesive team and not sign names. What you decide to do is up to you.
The first important thing to keep in mind when adding staff members to your page is that they have to have liked the page and be your friend in order for you to add them to a managerial page role.
The second important thing to remember is that there are several roles you can put a person in. When adding admins to a page, it automatically defaults to adding them as Content Creator - which is likely where you want them to be. The reason for this is simple. Adding anyone as Manager means they have as much control as you do of the page. This means, if they get upset or vindictive for whatever reason, they can remove you as page admin - it doesn't matter if you created it or not. It also means they can add/remove other staff. So I strongly encourage you to only add people you absolutely trust as the highest level of Manager to your page. There are five assignments you can give to admins for your page: Manager, Content Creator, Moderator, Advertiser, and Insights Analysts. Over the next few weeks we'll define each of these positions better, but they are reasonably easy to determine by FB's descriptions.
To add managers, visit your page. You should see the following screen:
Click on "Edit Page." This will create a drop down menu with a number of options, as seen below. From those options, choose "Manage Admin roles."
That will take you to a page like this:
I went ahead and screen shot the drop down menu options at the same time.
So to add an admin, type in their name. It should start to auto-populate with a drop down menu, then you can select the person you want. In the drop down menu, select the role you want them to play. Once done, click save. You will be asked to type in your password to confirm changes. You can also use this same menu to remove admins or change their roles.
You can rinse and repeat to add a number of admin - I am unsure if there is a cap on the number of admins a page can have or not as I have never reached a cap.
Hope this helps!
Thursday Tutorials are a series of tutorials designed to help people who may not be as Facebook savvy as other people. Some tutorials will be targeted towards newbies to the social media world, others will include tutorials for more advanced users. Thursday Tutorials are written for the layman and are designed with everyone in mind. You can find all the Thursday Tutorials by clicking on the Thursday Tutorials tag below.
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