Saturday Sharing: Twitter Monitoring for Brands

Seeing as earlier this week we spoke about Social Media Monitoring, I figured we'd share a post today that talks a bit more about Social Media Monitoring.  This infographic specifically targets Twitter and a bunch of statistics as to why monitoring social media is important.

For example, did you know an average brand's Twitter handle is mentioned 39 times a day?

There's many more facts and statistics in the infographic put together by twilert and posted at Digital Information World here: http://www.digitalinformationworld.com/2014/09/importance-of-twitter-monitoring-for-brands-infographic.html

After you check it out, leave a reply telling us which statistics and facts you thought were the most interesting and why.

Happy Saturday!

Wednesday Words: Social Media Monitoring

So today's word is a bit of a giggle because I didn't really think there was a term for it other than "keeping up with social media", but apparently there is a phrase for it and it's Social Media Monitoring.

Social Media Monitoring is the process of keeping an eye on (in other words monitoring) your brand's social media accounts and responding to any mentions related to your business as they occur on social media.

This falls in line with our other advice of being sure to respond to people who post on your Facebook wall or tweet you, etc.  Not only do you want to keep up with those things, but you also want to see where people are talking about you and what they're saying.  It's all part of being a brand with social media.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.

Tuesday Tips: Monitor Your Social Media

Many companies make the mistake of creating social media accounts on the major networks (Facebook, LinkedIn, Twitter, etc.) but then not doing more than a few minutes with it each week - thinking they've already done most of the work because they are "on social media."

If you are one of those people who think that, you couldn't be more wrong.

If you don't listen to your customers - and don't engage them - you aren't going to retain them and your social media presence is for nothing.  This is especially true if you are a new company or an established company that's new to Facebook and looking to expand your business with social media.

As your social media following grows, you will end up spending more time, possibly ending up with a person who is your social media manager who will handle all things related to social media.  But until you reach that point, you need to engage your customers.  Ask open ended questions to spur conversations, create well versed replies that are NOT canned responses, respond to people who ask questions.  Like their responses in topics.

Remember that social media retains everything you say or post.  You should constantly re-evaluate how you respond to both positive and negative comments and try new approaches from time to time.  Keep things fresh.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.