Saturday Sharing: More on Instagram

In this past week's Wednesday Words, we discussed Instagram and the fact that even some brands are using Instagram to reach customers.

Since I didn't have a real useful post yesterday due to my birthday, I figured I'd still share a few things today about Instagram.  More and more brands and companies are turning to Instagram to reach their customers and I have a couple articles explaining why - and why you should consider it as well.

The first two articles are from Fast Company:

• This Report Shows Why Brands Should Embrace Instagram (If They Haven't already)
• How the Most Successful Brands Dominate Instagram, and You Can Too

Advertising Age and Business Insider weight in as well, discussing brands who have mastered the use of Instagram and how Instagram is hard to master.

• These 20 Brands Have Mastered The Use Of Instagram
• Why It's Hard to Be a Brand On Instagram - Lack of Publishing Tools or APIs Means Publishing Is a Very Manual Process

Check out these articles.  They may help you if you decide you want to venture into Instagram as part of your social networking endeavors.

Good luck and have a great weekend!

Wednesday Words: Instagram

Instagram is a popular application that allows users to share photos.  Users are able to apply filters to images before they share them.  Instagram will post to its own network as well as Facebook, Flicker, Twitter and Foursquare.

Instagram is definitely targeted towards mobile users and for social sharing and has more than 15 million users.  It is available for both iOS and Android devices.

Some brands are even using Instagram, including:

• Benefit Cosmetics
• Lancôme’s
• Chobani
• Ben and Jerry's

And more.

If your brand would be considered photo heavy - perhaps a restaurant where you want to share photos of your food, etc., or a boutique, you may look into adding Instagram to your social networking.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.