Saturday Sharing: More Instagram Advice

Lately there's been a lot of articles on Instagram coming across my Pinterest Feed. I'm not big into Instagram myself, but I know many others who are and that makes these shares useful to them. Like last week's Instagram shared article, this one was also found on Pinterest.

Do you want more Instagram visibility? This article shows you how to build visibility on Instagram and strengthen your community relationships. Check it out here: https://www.pinterest.com/pin/Abjkz13LACbO4PFGKMDufwYjKe2W3hChcBCsJVTOugpqLTKM_3hkgTU/

Are there any articles you think we should share in an upcoming Friday or Saturday post? If so, let me know by leaving a comment on any of the articles below or in response to my tweets.

Saturday Sharing: Tips to Increase Business via Instagram

Another useful article I found on Pinterest regarding Instagram. This one provides six tips to increase your business by using Instagram.

If you are using Instagram as part of your social media strategy, you should check this article out, found here: https://www.pinterest.com/pin/250020216790441864/

Saturday Sharing: Brands Using Instagram Ads

Another link I came across from seeing a traffic referral from their site, I found this article had some great examples of brands who are using Instagram ads to generate more leads and business.

Yes, you can purchase ads with Instagram in addition to just posting images and text with your photos.  Some names of companies that are using Instagram ads in the UK are: Mercedez-Benz and Ben and Jerry's Ice Cream.

Check out Econsultancy's post on How brands are using Instagram ads for more information.

Saturday Sharing: 8 Ways to Use Instagram for Business

Instagram provides many different ways to help you with your business. Whether your marketing your products, sharing behind the scenes images or any number of possibilities that can be shared via photo or video, Instagram can help you with it.

This article provides 8 different ways to use Instagram to market or brand your business. Check out the tips via the links below.

Article link: http://www.designinfographics.com/social-media-infographics/8-ways-to-use-instagram-for-business

Pinterest Link: https://www.pinterest.com/pin/37014028164692554/

Enjoy!

Friday Facts: How to build a brand on Instagram

Check out this blog and video by Alex Beadon regarding how to build a brand on Instagram. She has some interesting points that might be useful to anyone working on building their brand on Instagram.

Check out the post and video here: http://www.alexbeadon.com/2014/08/12/how-to-build-a-brand-on-instagram/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-build-a-brand-on-instagram

Friday Sharing: Leveraging Instagram Videos for Social Media Success

I have to admit, until I read this article earlier this week, I hadn't really given much thought into using Instagram for marketing that much. This article made me rethink that a bit. Now if I could just get away from my dislike of video for everything it would make me rethink it even more.

The article, posted by MavSocial, talks about the growth of online users watching and using videos and the speculation that the number of online video users will double to 1.5 billion by 2016. They also predict that online video traffic will account for 55% of all consumer internet traffic.

Instagram is playing a part of this as companies that can't afford expensive TV commercials are turning to Instagram with short video productions.

The article then goes on to outline what types of videos companies with a small video marketing budget can make and remind people that the videos can be shared to Facebook. I'd like to note they can be shared on Twitter and other social media platforms as well.

Check out the article here: http://mavsocial.com/leveraging-instagram-videos-for-social-media-success/

Saturday Sharing: More on Instagram

In this past week's Wednesday Words, we discussed Instagram and the fact that even some brands are using Instagram to reach customers.

Since I didn't have a real useful post yesterday due to my birthday, I figured I'd still share a few things today about Instagram.  More and more brands and companies are turning to Instagram to reach their customers and I have a couple articles explaining why - and why you should consider it as well.

The first two articles are from Fast Company:

• This Report Shows Why Brands Should Embrace Instagram (If They Haven't already)
• How the Most Successful Brands Dominate Instagram, and You Can Too

Advertising Age and Business Insider weight in as well, discussing brands who have mastered the use of Instagram and how Instagram is hard to master.

• These 20 Brands Have Mastered The Use Of Instagram
• Why It's Hard to Be a Brand On Instagram - Lack of Publishing Tools or APIs Means Publishing Is a Very Manual Process

Check out these articles.  They may help you if you decide you want to venture into Instagram as part of your social networking endeavors.

Good luck and have a great weekend!

Wednesday Words: Instagram

Instagram is a popular application that allows users to share photos.  Users are able to apply filters to images before they share them.  Instagram will post to its own network as well as Facebook, Flicker, Twitter and Foursquare.

Instagram is definitely targeted towards mobile users and for social sharing and has more than 15 million users.  It is available for both iOS and Android devices.

Some brands are even using Instagram, including:

• Benefit Cosmetics
• Lancôme’s
• Chobani
• Ben and Jerry's

And more.

If your brand would be considered photo heavy - perhaps a restaurant where you want to share photos of your food, etc., or a boutique, you may look into adding Instagram to your social networking.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media.  These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media.   You can find all the Wednesday Words by clicking on the Wednesday Words tag below.