Tuesday Tips: Proof is in the Pudding

We've talked many times in the past that quality content and conversations with current and prospective customers is more important than a large quantity of posts - and this is very true. Today's post talks a bit more about that - with the proof being in the pudding, as the saying goes.

You need to write and share interesting and amazing content that your followers will be inclined to share - either because they like it, found it useful or think others will find it useful.

It is important that if you are making certain claims about your product that you can provide proof of what you are claiming. You also need to establish that your brand is the authority in what you are talking about.

This takes time, but providing consistent, quality posts, images, videos, etc. will eventually establish these factors and help your brand and social media along in the future.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Tuesday Tips: Quality vs. Quantity

We've talked about this a few times, but it's a good point to consider, not just about the quantity of posts, but the quantity of social media platforms you are using for yourself or your brand.  Often times to see results you need to look at quality instead of quantity.  Social media experts agree on this.

“Quality trumps quantity. Pick one or two social media platforms, and devote yourself to learning about them and using them well.”
Joseph Cole, Content Writer
Posted on Constant Contact Google+ Page

As seen above, Joseph Cole encourages social media managers to focus on one or two social media platforms and learning them and using them well first before expanding into others.

How do you decide which ones you should focus on? Well, Facebook, Twitter, Pinterest and Instagram are, by far, the largest and have shown the most impact. What you need to figure out is where your prospective clients are for your brand. Is your brand something that would attract the younger generation on Instagram and is easy to photograph and share via Instagram? If so, Instagram might be a good one. If not,  you might look more towards Facebook and Twitter first then expanding to Google+ etc.

The most important question to answer before deciding is what purpose do you see social media providing to your company. Are you looking to increase sales, hire new people, increase engagement, or what? Once you know those answers you can focus on the quality aspect of social media marketing.

Enjoy!

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Tuesday Tips: Create Quality Content

Sometimes it's not about creating a lot of content, but about creating quality, share-able content.  You can have a lot of content pouring out - and many pages do - but if users aren't engaged and the posts aren't share-able, then you have a problem.

As a page admin, or content manager, it is your (or your team if you have a team) job to create content that is useful and relevant to your fans/followers.  It is also your job to encourage those same fans/followers to comment and share your content - which means it has to be engaging.  Ultimately, it all boils down to shareability.

A great way to do this is to ask open ended questions that target your audience - whether it be about your brand, product or upcoming event.  Encourage them to answer.

Post photos and videos that are relevant to what your page is about.  Posting things that aren't relevant in an attempt to click farm likes is just not kosher.

Put thought into what you post and what you schedule to post.  Is it something you would share if you weren't the admin?  Is it something your most cynical friend would share?  Admittedly, not everyone will share everything you post - but getting some shares is always a good thing.

If your page is starting out, you should target to post to your audience at least once a week, but more likely three times a week.  You can go more or less than three times a week, but three times a week will help keep your fans engaged and returning.  The larger your fanbase is, the more often you can, and should, post.

Tomorrow, in Wednesday Word's, we explain shareability and why it's important.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your Facebook presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.