Tuesday Tips: The 80/20 Twitter Philosophy

Social Media Marketing is all about finding the right mix of engagement with that particular social media platform. Looking at Twitter, a study has shown that people marketing on Twitter should be marketing 20% of the time and engaging in conversations the remaining 80% of the time.

Engaging in conversations can be anything ranging from replying to tweets, retweeting tweets, thanking followers, or commenting on posts of people/brands you follow. Most importantly, Twitter is about interacting with other users on Twitter. Take advantage of those conversations and engage more than you would on Facebook or elsewhere.

Tuesday Tips are a series of tips released on Tuesday each week regarding a hint or tip to help you manage and market your social media presence better.  You can find all the Tuesday Tips by clicking on the Tuesday Tips tag below.

Friday Facts: Instagram Beats Facebook and Twitter for Brand Engagement

Constant Contact often puts out interesting blogs, including those on social media engagement. This article posted a little more than a month ago talks about how Instagram is beating out Facebook and Twitter where brand engagement is concerned.

One of the interesting points in the blog was this:

The report, which looked at more than 3 million user interactions across seven social networks, found that brands on Instagram are seeing a 4.21 percent engagement rate per post.

The article covers a handful of other topics with interesting facts in them as well, all about social media and how we are using it today.  Check it out.  http://blogs.constantcontact.com/product-blogs/social-media-marketing/instagram-user-engagement/