Wednesday Words: Following

As mentioned in last week's Wednesday Words on Follower, today's word is Following.  Following is an action you actively take to be someone's follower.

Following is a term native to Twitter but is also used on Instagram, Pinterest and Tumblr. It is used to describe the action of clicking on the "Follow" button for a user.

For a brand, following is something you want your users to do and something you should encourage when branding your company. "Follow us on Twitter at: @ usernamehere"

So the key here, encourage people to "follow you" and in turn, you should be following others both on your brand account and on your personal account in an effort to build followers.

Wednesday Words are a series of definitions released on Wednesday each week regarding a word found specific to Facebook's social media platform, or may be a generic word dealing with social media. These definitions are to help provide you with a better understanding of common and uncommon terms associated with Facebook and social media. You can find all the Wednesday Words by clicking on the Wednesday Words tag below.